haselnüsse
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€18.91avg listing price — sweet spot $15–$100
Price range
Great€3.07–€68.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good545.78avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay€213K€213K/yr · 172K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, haselnüsse is a €213K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
haselnüsse market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- €284K–€378K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 91%
- Out of stock
- 14.1%
- Avg brand age
- 57 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
18%
- by Amazon49%
- Natural Food10%
- Paul´s Mühle6%
- GymBeam6%
- Martls Haselnuss Shop6%
- Mundo Feliz5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top haselnüsse search terms
- haselnüsse103K/yr
- haselnüsse geröstet13K/yr
- haselnuss16K/yr
- haselnusskerne10K/yr
- geröstete haselnüsse6K/yr
- haselnüsse bio5K/yr
- haselnüsse 1kg5K/yr
- hazelnut4K/yr
- bio haselnüsse3K/yr
- haselnüsse geschält4K/yr
Top haselnüsse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Haselnusskerne geröstet ungesalzen 500g
by Amazon€7.584.5★870 rev
by Amazon Haselnusskerne Ungesalzene 200g (1er-Pack)
by Amazon€3.074.5★999 rev
Natural Food Haselnüsse mit Schale - Haselnüsse in der Schale - Hazelnuts Ganz - PREMIUM - Haselnuss Frisch und Lecker - Vegan Roh Natürlich Naturbelassen Unbehandelt - OMEGA 3 - aus Europa - 2 kg
Natural Food€19.643.8★1,505 rev
by Amazon Haselnusskerne geröstet ungesalzen 200g
by Amazon€3.344.5★870 rev
Pauls Mühle Haselnüsse in Speisequalität Ernte 2025 5 kg
Paul´s Mühle€43.864.8★77 rev
Newest
by launch dateby Amazon Haselnusskerne geröstet ungesalzen 500g
by Amazon€7.58870 rev
by Amazon Haselnusskerne geröstet ungesalzen 200g
by Amazon€3.34870 rev
by Amazon Haselnusskerne geröstet ungesalzen 200g 7 Stück
by Amazon€20.38870 rev
by Amazon Nussmix - 200g 7 Stück
by Amazon€18.86120 rev
Natural Food - Walnüsse und Haselnüsse in der Schale - 2 x 1kg - Nussmischung Nüsse Großpackung - Leckere Nüsse für Zwischenmahlzeit Desserts Müsli Gebäck
Natural Food€21.7014 rev
Trending
90-day click momentumby Amazon Nussmix - 200g 7 Stück
by Amazon€18.864.6★
wildtier liebe Eichhörnchenfutter 2kg für Eichhörnchen & Streifenhörnchen I Ganzjahres-Futter Eichhörnchen Streifenhörnchen Futter
wildtier liebe€19.894.6★
Natural Food - Walnüsse und Haselnüsse in der Schale - 2 x 1kg - Nussmischung Nüsse Großpackung - Leckere Nüsse für Zwischenmahlzeit Desserts Müsli Gebäck
Natural Food€21.703.9★
GymBeam Haselnüsse mit Schale - Ungeröstete Haselnüsse natürlicher Geschmack reich an gesunden Fetten & Ballaststoffen ohne Zusatzstoffe vielseitige Verwendung ideal fürs Backen vegan
GymBeam€9.693.6★
1 kg geröstete Haselnüsse | Haselnuss geröstet | ganze Haselnusskerne | ungesalzen | geschält
Buxtrade€14.134.3★
What buyers say about haselnüsse
What buyers praise and complain about, mined from review topics.What buyers love
“lecker”
“Exquisite”
“Frisch ist was anderes”
“Super Geschmack”
“Dem Preis entsprechend”
“Sehr gute Qualität, lecker und knackig”
“Super viele Abnehmer Eichhörnchen große Begeisterung”
“Zum backen und für vegane Milch”
“unglaublich aromatisch und lecker”
“zum Backen oder einfach pur als Snack.”
What buyers complain about
“Preis Flop”
“Schmecken überhaupt nicht”
“Ranzig”
“intensiver Geschmack”
“Die Nüsse sind fast überrhauptnicht getrocknet”
“Mein Eindruck: Eswerden minderwertige Produkte über Amazon verkauft”
“Es gibt viele nicht geröstäte nüße drinen”
“Diese Lieferung beinhaltete deutlich zu kleine Nüsse im Vergleich zur ersten Lieferung, schade”
“bitter”
“Besser geht nicht”
Common questions
- Is haselnüsse profitable to sell on Amazon Germany?
- The niche generates €213K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the haselnüsse niche?
- 14 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in haselnüsse?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- When does demand for haselnüsse peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the haselnüsse niche?
- Listings span €3.07–€68.66; the average listing price is €18.91 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.