How competitive is the Haselnüsse niche on Amazon Germany?

14 brands and 15 sellers compete in Haselnüsse on Amazon Germany. The top 5 Haselnüsse products take 52% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Haselnüsse?

Haselnüsse buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, Abgestanden/verfault/verwöhnt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Haselnüsse niche?

Haselnüsse sells for €18.91 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €3.07–€68.66. The average incumbent carries 546 reviews — the moat a new listing must climb.

Haselnüsse

Haselnüsse shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 15% of 683 Haustier niches · +7 vs the category median of 52

This niche Category average · 683 niches

Is Haselnüsse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haselnüsse is a €213K/yr Amazon Germany market (172K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Haselnüsse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.1% over the last 90 days and 6.6% of searches end in a purchase.

€213K

revenue / yr

Units sold / yr20K

Search volume / yr-7.1%172K

Conversion rate6.6%

Avg price€18.91

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 15

Top-5 product click share52%

Open market23%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Top Haselnüsse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Haselnusskerne geröstet ungesalzen 500g

Price: €7.58
Rating: 4.5/5
Reviews: 870
Age: 11mo ago

by Amazon Haselnusskerne Ungesalzene 200g (1er-Pack)

Price: €3.07
Rating: 4.5/5
Reviews: 999
Age: 4y ago

Natural Food Haselnüsse mit Schale - Haselnüsse in der Schale - Hazelnuts Ganz - PREMIUM - Haselnuss Frisch und Lecker - Vegan Roh Natürlich Naturbelassen Unbehandelt - OMEGA 3 - aus Europa - 2 kg

Price: €19.64
Rating: 3.8/5
Reviews: 1,505
Age: 4y ago

by Amazon Haselnusskerne geröstet ungesalzen 200g

Price: €3.34
Rating: 4.5/5
Reviews: 870
Age: 11mo ago

Pauls Mühle Haselnüsse in Speisequalität Ernte 2025 5 kg

Price: €43.86
Rating: 4.8/5
Reviews: 77
Age: 2y ago

Newest

by launch date

by Amazon Haselnusskerne geröstet ungesalzen 500g

Price: €7.58
Rating: 4.5/5
Reviews: 870
Age: 11mo ago

by Amazon Haselnusskerne geröstet ungesalzen 200g

Price: €3.34
Rating: 4.5/5
Reviews: 870
Age: 11mo ago

by Amazon Haselnusskerne geröstet ungesalzen 200g 7 Stück

Price: €20.38
Rating: 4.5/5
Reviews: 870
Age: 11mo ago

by Amazon Nussmix - 200g 7 Stück

Price: €18.86
Rating: 4.6/5
Reviews: 120
Age: 11mo ago

Natural Food - Walnüsse und Haselnüsse in der Schale - 2 x 1kg - Nussmischung Nüsse Großpackung - Leckere Nüsse für Zwischenmahlzeit Desserts Müsli Gebäck

Price: €21.70
Rating: 3.9/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

18%

by Amazon49%
Natural Food10%
Paul´s Mühle6%
GymBeam6%
Martls Haselnuss Shop6%
Mundo Feliz5%
Open — no brand owns it (8 brands, 18%)

Haselnüsse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR6.6%Products23Brands14Top 5 Brands77%OOS Rate14.1%Rating4.3★Reviews546Avg BSR#29

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Haselnüsse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haselnüsse103K/yr -4.9%6.1% conv.
haselnüsse geröstet13K/yr +11.1%7.9% conv.
haselnuss16K/yr -13.4%2.6% conv.
haselnusskerne10K/yr +5.3%5.7% conv.
geröstete haselnüsse6K/yr +1.1%8.5% conv.
haselnüsse bio5K/yr -21.7%7.4% conv.
haselnüsse 1kg5K/yr -26.7%2.6% conv.
hazelnut4K/yr -32.8%3.3% conv.
bio haselnüsse3K/yr -29.3%7.7% conv.
haselnüsse geschält4K/yr -20.5%6.0% conv.

What reviews say buyers love and hate about Haselnüsse

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Geschmack insgesamt31%

“lecker”

Qualität insgesamt31%

“Exquisite”

Frische10%

“Frisch ist was anderes”

Geschmack6%

“Super Geschmack”

Preis-Leistungs-Verhältnis4%

“Dem Preis entsprechend”

What buyers complain about

80% of reviews

Preis-Leistungs-Verhältnis16%

“Preis Flop”

Geschmack insgesamt16%

“Schmecken überhaupt nicht”

Abgestanden/verfault/verwöhnt14%

“Ranzig”

Geschmack11%

“intensiver Geschmack”

Feucht/Trocken8%

“Die Nüsse sind fast überrhauptnicht getrocknet”

Common Haselnüsse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haselnüsse 59/100 on Amazon Germany — Worth a look. The niche generates €213K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -7.1% over the last 90 days.