Is Haselnüsse profitable to sell on Amazon Germany?

Flapen scores Haselnüsse 59 out of 100 on Amazon Germany, a Maybe. Shoppers spend €213K a year across 23 tracked products. 2 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -7.1% in the last 90 days.

How competitive is the Haselnüsse niche on Amazon Germany?

14 brands and 15 sellers compete in Haselnüsse on Amazon Germany. The top 5 Haselnüsse products take 52% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Haselnüsse?

Haselnüsse buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, and Abgestanden/verfault/verwöhnt. An estimated 0.0% of orders come back.

When does demand for Haselnüsse peak?

Search demand for Haselnüsse on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Haselnüsse niche?

Haselnüsse sells for €18.91 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.07 to €68.66. The average product has 546 reviews, the count a new listing must catch up to.

Haselnüsse

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -7.1% this quarter, so Haselnüsse is a Maybe.

Flapen Score: 59
59 / 100Top 15% of 683 Haustier niches · +7 vs the category median of 52
Market size: €213K/yr172K searches / yr
90-day growth: -7.1%search demand this quarter
Competition: 52%top-5 click share · 14 brands · 15 sellers

Flapen Score

Haselnüsse against its category

The dotted line is the Haustier average. Past it, Haselnüsse is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Haselnüsse market on Amazon at a glance

Shoppers on Amazon Germany searched for Haselnüsse 172K times last year and spent an estimated €213K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €213K a year.

Searches, last 12 months: 172K
Growth, 90 days vs prior 90: -7.1%
Conversion, latest week: 6.6%
Market size, estimated: €213Ka year
Peak month: November3.1× the quietest month
Top search term: haselnüsse103K searches a year

02 · Price

A sale here is worth €18.91.

Listings sell for €18.91 on average, from €3.07 to €68.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €18.91 that is €9K to €14K a year per listing.

Average price: €18.91inside the $15 to $100 sweet spot
Price range: €3.07–€68.66
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €9K–€14K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #29 within Kleintiere. It carries 546 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 74%
Out of stock, average day: 14.1%
Average rank: #29in Kleintiere
Average rating: 4.30 starsAmazon Germany average 4.37 stars
Average reviews: 546per listing
Listings tracked: 23

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 2Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Haselnüsse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

18%

Brand 149%
Brand 210%
Brand 36%
Brand 46%
Brand 56%
Brand 65%
Open — no brand owns it (8 brands, 18%)

Demand

Haselnüsse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Haselnüsse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

haselnüsse103K/yr -4.9%6.1% conv.
haselnüsse geröstet13K/yr +11.1%7.9% conv.
haselnuss16K/yr -13.4%2.6% conv.
haselnusskerne10K/yr +5.3%5.7% conv.
geröstete haselnüsse6K/yr +1.1%8.5% conv.
haselnüsse bio5K/yr -21.7%7.4% conv.
haselnüsse 1kg5K/yr -26.7%2.6% conv.
hazelnut4K/yr -32.8%3.3% conv.
bio haselnüsse3K/yr -29.3%7.7% conv.
haselnüsse geschält4K/yr -20.5%6.0% conv.

Reviews and returns

What reviews say buyers love and hate about Haselnüsse

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”

16%of negative reviews mention “Preis-Leistungs-Verhältnis”

<0.1%of orders come back, a rate Amazon rounds to zero

“Preis Flop”

A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Haselnüsse questions

Answered from the same tracked data.

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