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Hamster Haus

Maybe

The top 5 products take only 28% of clicks. But demand is soft, at -25.9% this quarter, so Hamster Haus is a Maybe.

Flapen Score
53
53 / 100
Top 41% of 683 Haustier niches · +1 vs the category median of 52
Market size
€53K/yr198K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
28%top-5 click share · 44 brands · 79 sellers

Flapen Score

Hamster Haus against its category

The dotted line is the Haustier average. Past it, Hamster Haus is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamster Haus market on Amazon at a glance

Shoppers on Amazon Germany searched for Hamster Haus 198K times last year and spent an estimated €53K. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
2.2%
Market size, estimated
€53Ka year
Peak month
November1.7× the quietest month
Top search term
hamster haus55K searches a year

02 · Price

A sale here is worth €12.22.

Listings sell for €12.22 on average, from €2.28 to €37.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.22 that is €0 to €1K a year per listing.

Average price
€12.22under the $15 to $100 sweet spot
Price range
€2.28–€37.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #159 within Kleintiere. It carries 390 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
93%
Out of stock, average day
1.8%
Average rank
#159in Kleintiere
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
390per listing
Listings tracked
67

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Hamster Haus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

79

Top-5 brand share

52%

Top 20: 81%

Top-5 click share

28%

Top 20: 60%

Open market

45%

  • Brand 124%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Hamster Haus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Hamster Haus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamster haus55K/yr
  • hamsterhaus38K/yr
  • hamster versteck25K/yr
  • mehrkammernhaus hamster23K/yr
  • hamster mehrkammernhaus12K/yr
  • hamsterhaus aus holz14K/yr
  • hamsterhaus keramik7K/yr
  • hamster haus aus holz13K/yr
  • hamster häuschen6K/yr
  • mäusehaus5K/yr

Reviews and returns

What reviews say buyers love and hate about Hamster Haus

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
42%of negative reviews mention “Gesamtgröße”
2.0%of orders come back
“Die Splitter sind so klein”
A buyer, on “Gesamtgröße”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hamster Haus questions

Answered from the same tracked data.