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Halskrause Hund

high returns (9.5%) — Halskrause Hund doesn't clear our bar today.

Flapen Score

48
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Ranks 439 of 683 Haustier niches · −4 vs the category median of 52

Market size 30Growth 30Conversion 21Competition 82Returns 9Price range 50Avg price 70Brand share 65Review moat 38Quality gap 88
This niche Category average · 683 niches

Is Halskrause Hund profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Halskrause Hund is a €134K/yr Amazon Germany market (568K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 48/100.

Halskrause Hund: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 1.7% of searches end in a purchase.

€134K

revenue / yr

Units sold / yr10K
Search volume / yr+4.3%568K
Conversion rate1.7%
Avg price€14.34

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers21 · 45
Top-5 product click share33%
Open market34%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement85%
New entrants (1y)16· 0 succeeded
Avg rating4.1★
Avg reviews2,744

Top Halskrause Hund products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€4K€8K€12K€16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

45

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

33%

Top 20: 69%

Open market

30%

  • ICOYEA36%
  • Honprodu10%
  • BENCMATE8%
  • FWLWTWSS7%
  • HMCEY6%
  • Supet4%

Halskrause Hund demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume568KCVR1.7%Products52Brands21Top 5 Brands66%OOS Rate15.2%Rating4.1★Reviews2,744Avg BSR#20
13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Halskrause Hund search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • halskrause hund245K/yr
  • leckschutz hund46K/yr
  • hundekragen leckschutz28K/yr
  • kragen hund23K/yr
  • hundekragen23K/yr
  • hunde halskrause24K/yr
  • halskragen hund23K/yr
  • schutzkragen hund24K/yr
  • halskrause hund weich24K/yr
  • halskrausen für hunde20K/yr

What reviews say buyers love and hate about Halskrause Hund

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Gesamtgröße19%

Passt

Weiches Gefühl15%

Das Material ist so weich, dass es sich durch den Hund ganz leicht verbiegen lässt

Qualität insgesamt11%

Super Produkt

Materialqualität10%

super Material

Komfort insgesamt7%

Super bequeme Passform

What buyers complain about

67% of reviews
Gesamtgröße28%

Fällt etwas zu groß aus

Komfort insgesamt5%

Unbequem zum Schlafen

Auslaufsicher5%

Undicht

Funktionalität insgesamt5%

Funktioniert nicht

Gewicht schwer4%

ist der Trichter schon recht schwer.

Halskrause Hund return rate & reasons

Why buyers send it back, as a share of all return requests.

9.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
82%
2Fluchtsicher
3%
3Gewicht schwer
3%
4Funktionalität insgesamt
2%
5Weiches Gefühl
1%

Common Halskrause Hund questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Halskrause Hund 48/100 on Amazon Germany — Skip it. The niche generates €134K/yr across 52 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.
Search demand for Halskrause Hund on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.