Is Groomify profitable to sell on Amazon Germany?

Flapen scores Groomify 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €200K a year across 12 tracked products. 2 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +3.9% in the last 90 days.

How competitive is the Groomify niche on Amazon Germany?

12 brands and 17 sellers compete in Groomify on Amazon Germany. The top 5 Groomify products take 80% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Groomify?

Groomify buyers on Amazon Germany complain most about Funktionalität insgesamt, Qualität insgesamt, and Eignung für langes Haar. An estimated 1.9% of orders come back.

When does demand for Groomify peak?

Search demand for Groomify on Amazon Germany peaks in May–Jun, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Groomify niche?

Groomify sells for €9.36 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.19 to €12.53. The average product has 151 reviews, the count a new listing must catch up to.

Groomify

Fail

Prices span $6.19–$12.53, mostly outside the sweet spot, so Groomify is a Fail.

Filters Low Review Barrier Quality Gap

Flapen Score: 48
48 / 100Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size: €200K/yr237K searches / yr
90-day growth: +3.9%search demand this quarter
Competition: 80%top-5 click share · 12 brands · 17 sellers

Flapen Score

Groomify against its category

The dotted line is the Haustier average. Past it, Groomify is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Groomify market on Amazon at a glance

Shoppers on Amazon Germany searched for Groomify 237K times last year and spent an estimated €200K. The top 5 brands take 80% of clicks. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months: 237K
Growth, 90 days vs prior 90: +3.9%
Conversion, latest week: 9.0%
Market size, estimated: €200Ka year
Peak month: June2.2× the quietest month
Top search term: fellwunder bürste hund143K searches a year

02 · Price

A sale here is worth €9.36.

Listings sell for €9.36 on average, from €6.19 to €12.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €9.36 that is €5K to €7K a year per listing.

Average price: €9.36under the $15 to $100 sweet spot
Price range: €6.19–€12.53
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #76 within Hunde. It carries 151 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 100%
Out of stock, average day: 12.8%
Average rank: #76in Hunde
Average rating: 3.88 starsAmazon Germany average 4.37 stars
Average reviews: 151per listing
Listings tracked: 12

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 25 months

Products

Top Groomify products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

15%

Brand 134%
Brand 221%
Brand 311%
Brand 410%
Brand 55%
Brand 64%
Open — no brand owns it (6 brands, 15%)

Demand

Groomify search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Groomify search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fellwunder bürste hund143K/yr +7.3%6.5% conv.
fellwunder bürste47K/yr +7.5%6.7% conv.
fellwunderbürste9K/yr +4.1%7.0% conv.
fellwunder bürste -7K/yr -5.5%4.1% conv.
fellwunder5K/yr +10.3%6.8% conv.
pfoties fellbürste4K/yr +86.6%4.2% conv.
fell wunderbürste4K/yr -6.1%4.9% conv.
wunderbürste hund4K/yr -1.9%5.1% conv.
fellwunder bürste - der bestseller3K/yr -3.6%7.0% conv.
fellwunderbürste für hunde3K/yr -32.5%7.8% conv.

Reviews and returns

What reviews say buyers love and hate about Groomify

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haarentfernung”

19%of negative reviews mention “Funktionalität insgesamt”

1.9%of orders come back

“Diese Bürste funktioniert so gar nicht”

A buyer, on “Funktionalität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Groomify questions

Answered from the same tracked data.

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