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Garnelen

Garnelen shows low returns (0.6%), but soft demand (-32.2% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 36% of 683 Haustier niches · +2 vs the category median of 52

Market size 31Growth 9Conversion 32Competition 67Returns 97Price range 77Avg price 89Brand share 45Review moat 89Quality gap 82
This niche Category average · 683 niches

Is Garnelen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Garnelen is a €141K/yr Amazon Germany market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.

Garnelen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -32.2% over the last 90 days and 2.5% of searches end in a purchase.

€141K

revenue / yr

Units sold / yr10K
Search volume / yr-32.2%272K
Conversion rate2.5%
Avg price€20.46

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers17 · 23
Top-5 product click share45%
Open market22%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement68%
New entrants (1y)6· 0 succeeded
Avg rating4.2★
Avg reviews225

Top Garnelen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€21K€28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

18%

  • Daxton-Plant30%
  • Garnelen15%
  • Aqua Breeding Skill13%
  • Shrimpfarm-Frankfurt11%
  • Generisch10%
  • Vehipa4%
  • Open — no brand owns it (11 brands, 18%)

Garnelen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR2.5%Products34Brands17Top 5 Brands78%OOS Rate0.6%Rating4.2★Reviews225Avg BSR#661
6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Garnelen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • garnelen130K/yr
  • garnelen aquarium66K/yr
  • aquarium garnelen17K/yr
  • shrimp14K/yr
  • zwerggarnelen11K/yr
  • zwerggarnelen lebend7K/yr
  • shrimps7K/yr
  • neocaridina garnelen7K/yr
  • garnele5K/yr
  • neocaridina4K/yr

What reviews say buyers love and hate about Garnelen

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Farbe21%

Wunderschöne bunte Mischung

Qualität insgesamt12%

Super Qualität

Gesamtgröße10%

top fit

Haustierfreundlich8%

Super schöne Tiere

Preis-Leistungs-Verhältnis7%

Preis Leistung ok

What buyers complain about

77% of reviews
Haltbarkeit25%

Diese es auch nicht mehr erholt

Gesamtgröße22%

Sind klein

Farbe7%

2 sind blau 2 sind einfach transparent

Filterung6%

War leider am 2. TAG schon die Filterpumpe defekt

Wasserfluss4%

Wasserwechsel total umständlich

Garnelen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Filterung
8%
3Qualität insgesamt
6%
4Auslaufsicher
5%
5Funktionalität insgesamt
5%

Common Garnelen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Garnelen 54/100 on Amazon Germany — Worth a look. The niche generates €141K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -32.2% over the last 90 days.
Search demand for Garnelen on Amazon Germany peaks in Jan–Feb, where the busiest month runs 1.7× the quietest.