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54

garnelen

Worth a look

Shows low returns (0.6%), but soft demand (-32.2% this quarter) keeps it on the watch list.

Market size 31Growth 9Conversion 32Competition 67Returns 97Price range 77Avg price 89Brand share 45Review moat 89Quality gap 82

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great225.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.46

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€3.38–€55.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay€141K

€141K/yr · 272K searches

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, garnelen is a €141K/yr Amazon Germany market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

garnelen market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€164K–€205K
units × avg price
Conversion rate
2.5%
Avg BSR
#661
Page quality
0%
Prime
32%
Sponsored
68%
Out of stock
0.6%
Avg brand age
50 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

18%

  • Daxton-Plant30%
  • Garnelen15%
  • Aqua Breeding Skill13%
  • Shrimpfarm-Frankfurt11%
  • Generisch10%
  • Vehipa4%
  • Open — no brand owns it (11 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.
6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top garnelen search terms

  • garnelen130K/yr
  • garnelen aquarium66K/yr
  • aquarium garnelen17K/yr
  • shrimp14K/yr
  • zwerggarnelen11K/yr
  • zwerggarnelen lebend7K/yr
  • shrimps7K/yr
  • neocaridina garnelen7K/yr
  • garnele5K/yr
  • neocaridina4K/yr
All search terms

Top garnelen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€7K10%€14K15%€21K20%€28K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about garnelen

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe21%

“Wunderschöne bunte Mischung”

Qualität insgesamt12%

“Super Qualität”

Gesamtgröße10%

“top fit”

Haustierfreundlich8%

“Super schöne Tiere”

Preis-Leistungs-Verhältnis7%

“Preis Leistung ok”

beworben Vs Tatsächliches Produkt5%

“sind wie beschrieben”

Frische5%

“Super alle Garnelen sind lebendig angekommen sehr zu empfehlen”

Komfort insgesamt3%

“fühlen sich sehr wohl.”

Design insgesamt3%

“Es sieht wirklich modern aus”

Stärke3%

“Robuste Tiere”

What buyers complain about

Haltbarkeit25%

“Diese es auch nicht mehr erholt”

Gesamtgröße22%

“Sind klein”

Farbe7%

“2 sind blau 2 sind einfach transparent”

Filterung6%

“War leider am 2. TAG schon die Filterpumpe defekt”

Wasserfluss4%

“Wasserwechsel total umständlich”

Preis-Leistungs-Verhältnis3%

“zu teuer”

Auslaufsicher3%

“Läuft aus”

Abgestanden/verfault/verwöhnt3%

“Blätter sind schon halb vergammelt”

Qualität insgesamt3%

“Qualität ist unterste Sorte”

Geruch3%

“nach 3 Wochen kippt das Wasser und fängt an zu stinken”

Top return reasons

Gesamtgröße48%
Filterung8%
Qualität insgesamt6%
Auslaufsicher5%
Funktionalität insgesamt5%
beworben Vs Tatsächliches Produkt4%
Defekt Material/Teile3%
Haltbarkeit3%
Kompatibilität – insgesamt2%
Wasserbeständigkeit2%

Common questions

Is garnelen profitable to sell on Amazon Germany?
The niche generates €141K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the garnelen niche?
17 brands and 23 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in garnelen?
Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Farbe. The return rate is 0.6%.
When does demand for garnelen peak?
Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the garnelen niche?
Listings span €3.38–€55.40; the average listing price is €20.46 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.