Fukumaru
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -2.1% this quarter, so Fukumaru is a Maybe.
- Flapen Score
- 55 / 100Top 32% of 683 Haustier niches · +3 vs the category median of 5255
- Market size
- €132K/yr139K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 41 sellers
Flapen Score
Fukumaru against its category
The dotted line is the Haustier average. Past it, Fukumaru is stronger. Inside it, weaker.
Market
The Fukumaru market on Amazon at a glance
Shoppers on Amazon Germany searched for Fukumaru 139K times last year and spent an estimated €132K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €132K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- €132Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- tofu katzenstreu61K searches a year
02 · Price
A sale here is worth €23.18.
Listings sell for €23.18 on average, from €6.48 to €96.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €23.18 that is €2K to €6K a year per listing.
- Average price
- €23.18inside the $15 to $100 sweet spot
- Price range
- €6.48–€96.08
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€6K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #67 within Katzen. It carries 1,216 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 85%
- Out of stock, average day
- 8.0%
- Average rank
- #67in Katzen
- Average rating
- 4.23 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,216per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fukumaru products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
41
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
16%
- Brand 152%
- Brand 211%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (10 brands, 16%)
Demand
Fukumaru search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Fukumaru search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tofu katzenstreu61K/yr
- fukumaru31K/yr
- katzenstreu tofu17K/yr
- tofu cat litter10K/yr
- fukumaru katzenstreu7K/yr
- tofu katzenstreu klumpend5K/yr
- tofu streu3K/yr
- fukumaru kratzbaum5K/yr
Reviews and returns
What reviews say buyers love and hate about Fukumaru
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fukumaru questions
Answered from the same tracked data.