Filzbälle
FailDemand is soft, at -27.4% this quarter, so Filzbälle is a Fail.
- Flapen Score
- 49 / 100Ranks 408 of 683 Haustier niches · −3 vs the category median of 5249
- Market size
- €76K/yr80K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 32%top-5 click share · 13 brands · 15 sellers
Flapen Score
Filzbälle against its category
The dotted line is the Haustier average. Past it, Filzbälle is stronger. Inside it, weaker.
Market
The Filzbälle market on Amazon at a glance
Shoppers on Amazon Germany searched for Filzbälle 80K times last year and spent an estimated €76K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €76Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- lucy balu52K searches a year
02 · Price
A sale here is worth €27.54.
Listings sell for €27.54 on average, from €3.57 to €106.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €27.54 that is €0 to €3K a year per listing.
- Average price
- €27.54inside the $15 to $100 sweet spot
- Price range
- €3.57–€106.20
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #84 within Katzen. It carries 253 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 76%
- Out of stock, average day
- 3.1%
- Average rank
- #84in Katzen
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 253per listing
- Listings tracked
- 55
04 · Newcomers
2 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Filzbälle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LucyBalu SCRATCHBED Kratzbett für Katzen aus Pappe | Kartonbett | XXL-Kratzbrett oval rund | Kratzpappe | Kratzmöbel | Kratzkarton | Kratzspielzeug | Natur
- Price
- €33.87
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

LucyBalu Rainbow Balls Filzbälle für Katzen I Katzenspielzeug Ball aus 100% Schafwolle I 6 handgefilzte Spielbälle im Baumwollbeutel I artgerechtes Naturspielzeug aus Nepal
- Price
- €9.19
- Rating
- 4.7/5
- Reviews
- 1,516
- Age
- 4y ago

LucyBalu Explorer Katzengeschirr mit Leine I Brustgeschirr-Set mit Fach für AirTag I gepolstert atmungsaktiv & verstellbar I 1 5 m Katzenleine I Sand XS/S
- Price
- €26.19
- Rating
- 4.2/5
- Reviews
- 202
- Age
- 2y ago

LucyBalu STEELOO Katzenklo aus Edelstahl I XXL Katzentoilette ohne Deckel mit hop-in Oben-Einstieg I hygienisch geruchsfrei & leicht zu reinigen I 59 5 × 39 5 × 15 5 cm I Edelstahl
- Price
- €34.63
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 2y ago

12 Stück Filzbälle Katzen Katzenbälle aus Filz Katze Ball Filzball Katze Für die Interaktion mit Kätzchen 100% Reine Wolle Handgefertigt 6 Farben
- Price
- €6.77
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago
Trending
estimated 90-day click momentum
LucyBalu TOFU Katzenstreu | Klumpendes Katzen Streu | Geruchsbindend und nachhaltig | 4er Set | 24 Liter | Geruchslos
- Price
- €30.10
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 6mo ago

LucyBalu Pebble Filzhöhle für Katzen I Katzenbett & Kuschelhöhle aus 100% Schurwolle I handgefertigt in Nepal I Naturstein-Optik atmungsaktiv & geruchsneutral I Ø 45 cm I Hellgrau/Weiß
- Price
- €43.19
- Rating
- 4.7/5
- Reviews
- 419
- Age
- 4y ago

LucyBalu Steps Katzentreppe mit Filzauflage I Wandstufen aus Metall 3er Set 18 x 18 cm I Katzenleiter für Wand I Filigrane Optik I für Katzen bis 7 kg I Weiß/Sand
- Price
- €51.49
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 1y ago

LucyBalu Playbook Katzen Kratzbrett mit Ball | Fummelbrett | Katzenspielsachen aus Kratzpappe | Interaktives Katzen-Spielzeug | Kratzspielzeug | Katzenspielzeug Selbstbeschäftigung | Interior Cover
- Price
- €16.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Sternenpfote Filzbälle für Katzen (4cm XL) 6 Stück extra große & robuste Katzenbälle aus 100% Wolle Leises Spielzeug Set Bunt & Natürlich Ideal für Wohnungskatzen
- Price
- €10.81
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 10mo ago
Newest
by launch date
LucyBalu TOFU Katzenstreu | Klumpendes Katzen Streu | Geruchsbindend und nachhaltig | 4er Set | 24 Liter | Geruchslos
- Price
- €30.10
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 6mo ago

Sternenpfote Filzbälle für Katzen (4cm XL) 6 Stück extra große & robuste Katzenbälle aus 100% Wolle Leises Spielzeug Set Bunt & Natürlich Ideal für Wohnungskatzen
- Price
- €10.81
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 10mo ago

LucyBalu Playbook Katzen Kratzbrett mit Ball | Fummelbrett | Katzenspielsachen aus Kratzpappe | Interaktives Katzen-Spielzeug | Kratzspielzeug | Katzenspielzeug Selbstbeschäftigung | Interior Cover
- Price
- €16.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

LucyBalu LOOMAT Streumatte für Katzenklo I doppellagig mit pfotenfreundlicher Bienenwaben-Oberfläche I rutschfest wasserdicht leicht zu reinigen I Grau
- Price
- €13.13
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

LucyBalu Ocean Vibes Filzbälle für Katzen I Katzenspielzeug Ball aus 100% Schafwolle I 6 handgefilzte Spielbälle im Baumwollbeutel I artgerechtes Naturspielzeug aus Nepal
- Price
- €9.11
- Rating
- 4.7/5
- Reviews
- 1,516
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
15
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 70%
Open market
6%
- LucyBalu81%
- ZJCANGLIU4%
- HDKAJL3%
- Sternenpfote2%
- PetRhein2%
- ST. PAWLY2%
- Open — no brand owns it (7 brands, 6%)
Demand
Filzbälle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Filzbälle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lucy balu52K/yr
- lucybalu11K/yr
- filzbälle katze9K/yr
- filzball katze4K/yr
- filzball3K/yr
Reviews and returns
What reviews say buyers love and hate about Filzbälle
We read the reviews and the return reasons for every product selling here.
“Entspricht nicht den Anforderungen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filzbälle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









