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Feliway Nachfüller

Feliway Nachfüller shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 379 of 683 Haustier niches · −2 vs the category median of 52

Market size 50Growth 5Conversion 97Competition 23Returns 100Price range 88Avg price 95Brand share 0Review moat 24Quality gap 85
This niche Category average · 683 niches

Is Feliway Nachfüller profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Feliway Nachfüller is a €275K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Feliway Nachfüller: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -40.0% over the last 90 days and 15.8% of searches end in a purchase.

€275K

revenue / yr

Units sold / yr10K
Search volume / yr-40.0%64K
Conversion rate15.8%
Avg price€27.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 26
Top-5 product click share72%
Open market0%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)4· 1 succeeded
Avg rating4.2★
Avg reviews5,888

Top Feliway Nachfüller products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

€0€28K€55K€83K€110K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • FELIWAY95%
  • Uocasi2%
  • Crenze2%
  • Jeweeio1%
  • Open — no brand owns it (0%)

Feliway Nachfüller demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR15.8%Products13Brands4Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews5,888Avg BSR#19
2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Feliway Nachfüller search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • feliway nachfüller41K/yr
  • feliway optimum nachfüller15K/yr
  • feliway classic nachfüller5K/yr
  • feliway optimum nachfüller 3er2K/yr

What reviews say buyers love and hate about Feliway Nachfüller

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Beruhigend/Zahnen28%

Katzenberuhigung

Qualität insgesamt17%

Super Produkt

Haustierfreundlich14%

Auch seine Katzen-Oma kommt uns gern mal besuchen

Benutzerfreundlichkeit10%

Die Handhabung ist super einfach

Preis-Leistungs-Verhältnis8%

Ist zwar viel Geld - aber günstiger als Tierarzt ;-) Wir bestellen weiter.

What buyers complain about

89% of reviews
Funktionalität insgesamt43%

Absolut wirkungslos

Preis-Leistungs-Verhältnis19%

Zu teuer und Geldverschwendung

Geruch11%

Stecker stinkt sehr

Haltbarkeit5%

Hält keinen Monat

Heizung4%

Was aber noch viel schlimmer ist, dass der Stecker total heiß wird

Feliway Nachfüller return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
43%
2Funktionalität insgesamt
17%
3beworben Vs Tatsächliches Produkt
10%
4Defekt Material/Teile
8%
5Auslaufsicher
7%

Common Feliway Nachfüller questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feliway Nachfüller 50/100 on Amazon Germany — Worth a look. The niche generates €275K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -40.0% over the last 90 days.
Search demand for Feliway Nachfüller on Amazon Germany is steady year-round — the busiest month runs 1.8× the quietest.