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Feliway Friends

Fail

The top 5 brands take 100% of clicks, so Feliway Friends is a Fail.

Flapen Score
49
49 / 100
Ranks 408 of 683 Haustier niches · −3 vs the category median of 52
Market size
€270K/yr63K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
97%top-5 click share · 2 brands · 14 sellers

Flapen Score

Feliway Friends against its category

The dotted line is the Haustier average. Past it, Feliway Friends is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feliway Friends market on Amazon at a glance

Shoppers on Amazon Germany searched for Feliway Friends 63K times last year and spent an estimated €270K. All 2 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €270K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
14.1%
Market size, estimated
€270Ka year
Top search term
feliway friends54K searches a year

02 · Price

A sale here is worth €30.52.

Listings sell for €30.52 on average, from €18.29 to €47.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At €30.52 that is €46K to €61K a year per listing.

Average price
€30.52inside the $15 to $100 sweet spot
Price range
€18.29–€47.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
€46K–€61K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Katzen. It carries 4,204 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Katzen
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
4,204per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Feliway Friends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Feliway Friends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Feliway Friends

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Beruhigend/Zahnen”
44%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Absolut wirkungslos”
A buyer, on “Funktionalität insgesamt”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Feliway Friends questions

Answered from the same tracked data.