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Feliway Friends

brand-locked demand (top 5 brands take 100% of clicks) — Feliway Friends doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 408 of 683 Haustier niches · −3 vs the category median of 52

Market size 49Growth 15Conversion 96Competition 2Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 83
This niche Category average · 683 niches

Is Feliway Friends profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Feliway Friends is a €270K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Feliway Friends: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.0% over the last 90 days and 14.1% of searches end in a purchase.

€270K

revenue / yr

Units sold / yr10K
Search volume / yr-21.0%63K
Conversion rate14.1%
Avg price€30.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 14
Top-5 product click share97%
Open market0%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews4,204

Top Feliway Friends products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

€0€40K€81K€121K€162K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • FELIWAY97%
  • Crenze3%
  • Open — no brand owns it (0%)

Feliway Friends demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR14.1%Products6Brands2Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews4,204Avg BSR#10
2K1KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

What reviews say buyers love and hate about Feliway Friends

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Beruhigend/Zahnen31%

Zur Beruhigung

Haustierfreundlich15%

Feliway friends

Qualität insgesamt13%

Gute Produkt

Benutzerfreundlichkeit10%

einfach zu nutzen

beworben Vs Tatsächliches Produkt7%

Hält was es verspricht

What buyers complain about

89% of reviews
Funktionalität insgesamt44%

Absolut wirkungslos

Preis-Leistungs-Verhältnis16%

Schade um das Geld

Geruch14%

Stinkt nach 2 Wochen wie verbrannt, unnützen Kram

Heizung5%

Zudem wird der Stecker extrem heiß

Haltbarkeit3%

Hat am Anfang gewirkt später aber nicht mehr

Feliway Friends return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
100%

Common Feliway Friends questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feliway Friends 49/100 on Amazon Germany — Skip it. The niche generates €270K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -21.0% over the last 90 days.
Feliway Friends buyers on Amazon Germany complain most about Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Geruch, the themes mined from the niche's reviews. Its return rate is 0.1%.