Feliway

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months

447K

Growth, 90 days vs prior 90

-23.0%

Conversion, latest week

11.3%

Market size, estimated

€1.3Ma year

Top search term

feliway272K searches a year

Listings sell for €26.34 on average, from €15.40 to €51.34. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At €26.34 that is €79K to €105K a year per listing.

Average price

€26.34inside the $15 to $100 sweet spot

Price range

€15.40–€51.34

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

€79K–€105K

Returns

0.1%of orders · Amazon Germany median 1.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #15 within Katzen. It carries 6,046 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#15in Katzen

Average rating

4.25 starsAmazon Germany average 4.37 stars

Average reviews

6,046per listing

Listings tracked

15

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months