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Esha 2000

Fail

The top 5 brands take 100% of clicks, so Esha 2000 is a Fail.

Flapen Score
39
39 / 100
Ranks 628 of 683 Haustier niches · −13 vs the category median of 52
Market size
€89K/yr22K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
94%top-5 click share · 5 brands · 18 sellers

Flapen Score

Esha 2000 against its category

The dotted line is the Haustier average. Past it, Esha 2000 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esha 2000 market on Amazon at a glance

Shoppers on Amazon Germany searched for Esha 2000 22K times last year and spent an estimated €89K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 23.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 23.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
23.8%
Market size, estimated
€89Ka year
Peak month
February3.2× the quietest month
Top search term
esha 200018K searches a year

02 · Price

A sale here is worth €17.15.

Listings sell for €17.15 on average, from €8.05 to €54.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €17.15 that is €9K to €13K a year per listing.

Average price
€17.15inside the $15 to $100 sweet spot
Price range
€8.05–€54.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
€9K–€13K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Aquaristik. It carries 931 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#21in Aquaristik
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
931per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Esha 2000 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 233%
  • Brand 316%
  • Brand 412%
  • Brand 52%

Demand

Esha 2000 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Esha 2000

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Haltbarkeit”
0.2%of orders come back
“3 Fisch Augen dick flossen kaput nach 1 mal med”
A buyer, on “Haltbarkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Esha 2000 questions

Answered from the same tracked data.