Is equimyl pferd profitable to sell on Amazon Germany?

The niche generates €56K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +349.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the equimyl pferd niche?

3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in equimyl pferd?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 0.2%.

What does it cost to enter the equimyl pferd niche?

Listings span €25.04–€52.97; the average listing price is €35.27 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.

equimyl pferd

Worth a look

Shows demand growing +349.5% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Growth

Incredible+349.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Incredible45

avg incumbent reviews — the moat a new listing must climb

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€35.27

avg listing price — sweet spot $15–$100

Price range

Incredible€25.04–€52.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€56K

€56K/yr · 10K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, equimyl pferd is a €56K/yr Amazon Germany market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

equimyl pferd market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: €44K–€53K; units × avg price
Conversion rate: 15.5%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 7.7%
Avg brand age: 82 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Virbac85%
cp-pharma10%
Annimally6%

Demand

Weekly Amazon search volume, last 9 weeks — +349.5% search growth over the last 90 days.

Open Trend

Top equimyl pferd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Virbac EQUIMYL Emulsion für Pferde | 500 ml | Dermatologische Hautpflege für empfindliche Pferdehaut | Zur Routinepflege trockener Haut | Bei Neigung zu Hautallergien und Juckreiz

Virbac€52.974.5★12 rev

Virbac Equimyl | 250 ml | Pflegeemulsion für Pferde | Für empfindliche Pferdehaut

Virbac€38.694.5★65 rev

cp-pharma Equilind Emulsion | 400ml | Hautpflege für Pferde | Kann unterstützend beruhigend und Juckreiz lindernd auf der Haut wirken

cp-pharma€31.165.0★7 rev

Annimally Ekzem Creme Plus 500ml - Ekzem Creme für Pferde u.a. mit D-Panthenol Kamillenöl - Soforthilfe bei Ekzemen (Sommerekzem) Raspe Mauke Juckreiz und Hautirritationen

Annimally€25.044.6★141 rev

Virbac EQUIMYL Emulsion für Pferde | 250 ml | Dermatologische Hautpflege für empfindliche Pferdehaut | Zur Routinepflege trockener Haut | Bei Neigung zu Hautallergien und Juckreiz

Virbac€28.480.0★0 rev

Newest

by launch date

Virbac EQUIMYL Emulsion für Pferde | 500 ml | Dermatologische Hautpflege für empfindliche Pferdehaut | Zur Routinepflege trockener Haut | Bei Neigung zu Hautallergien und Juckreiz

Virbac€52.9712 rev

10mo ago

Virbac EQUIMYL Emulsion für Pferde | 250 ml | Dermatologische Hautpflege für empfindliche Pferdehaut | Zur Routinepflege trockener Haut | Bei Neigung zu Hautallergien und Juckreiz

Virbac€28.480 rev

10mo ago

cp-pharma Equilind Emulsion | 400ml | Hautpflege für Pferde | Kann unterstützend beruhigend und Juckreiz lindernd auf der Haut wirken

cp-pharma€31.167 rev

2y ago

Annimally Ekzem Creme Plus 500ml - Ekzem Creme für Pferde u.a. mit D-Panthenol Kamillenöl - Soforthilfe bei Ekzemen (Sommerekzem) Raspe Mauke Juckreiz und Hautirritationen

Annimally€25.04141 rev

3y ago

Virbac Equimyl | 250 ml | Pflegeemulsion für Pferde | Für empfindliche Pferdehaut

Virbac€38.6965 rev

11y ago

What buyers say about equimyl pferd

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt50%

“Produkt ist prima”

Allergien20%

“Juckreiz Adeeee‘ Das Produkt wurde mir von meiner TA empfohlen”

Haustierfreundlich20%

“hilft meinem Pferd”

What buyers complain about

Preis-Leistungs-Verhältnis75%

“Verarsche beim Preisvergleich”

Top return reasons

Preis-Leistungs-Verhältnis33%

Funktionalität insgesamt33%

beworben Vs Tatsächliches Produkt33%

Common questions

Is equimyl pferd profitable to sell on Amazon Germany?: The niche generates €56K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +349.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the equimyl pferd niche?: 3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in equimyl pferd?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 0.2%.
What does it cost to enter the equimyl pferd niche?: Listings span €25.04–€52.97; the average listing price is €35.27 (sweet spot $15–$100). The average incumbent carries 45 reviews — the moat a new listing must climb.