Is Dyson Tierhaarbürste profitable to sell on Amazon Germany?

Flapen scores Dyson Tierhaarbürste 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €22K a year across 19 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -20.0% in the last 90 days.

How competitive is the Dyson Tierhaarbürste niche on Amazon Germany?

16 brands and 28 sellers compete in Dyson Tierhaarbürste on Amazon Germany. The top 5 Dyson Tierhaarbürste products take 59% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Dyson Tierhaarbürste?

Dyson Tierhaarbürste buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Funktionalität insgesamt. An estimated 3.3% of orders come back.

When does demand for Dyson Tierhaarbürste peak?

Search demand for Dyson Tierhaarbürste on Amazon Germany peaks in Nov–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Dyson Tierhaarbürste niche?

Dyson Tierhaarbürste sells for €25.52 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €15.29 to €41.21. The average product has 118 reviews, the count a new listing must catch up to.

Dyson Tierhaarbürste

Fail

Shoppers spend an estimated $22K a year here, so Dyson Tierhaarbürste is a Fail.

Flapen Score: 48
48 / 100Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size: €22K/yr21K searches / yr
90-day growth: -20.0%search demand this quarter
Competition: 59%top-5 click share · 16 brands · 28 sellers

Flapen Score

Dyson Tierhaarbürste against its category

The dotted line is the Haustier average. Past it, Dyson Tierhaarbürste is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Dyson Tierhaarbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Tierhaarbürste 21K times last year and spent an estimated €22K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months: 21K
Growth, 90 days vs prior 90: -20.0%
Conversion, latest week: 4.0%
Market size, estimated: €22Ka year
Peak month: December1.8× the quietest month
Top search term: dyson tierhaarbürste11K searches a year

02 · Price

A sale here is worth €25.52.

Listings sell for €25.52 on average, from €15.29 to €41.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €25.52 that is €0 to €3K a year per listing.

Average price: €25.52inside the $15 to $100 sweet spot
Price range: €15.29–€41.21
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #1,742 within Hunde. It carries 118 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 21.6%
Average rank: #1,742in Hunde
Average rating: 4.08 starsAmazon Germany average 4.37 stars
Average reviews: 118per listing
Listings tracked: 19

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Dyson Tierhaarbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

23%

Brand 134%
Brand 211%
Brand 311%
Brand 48%
Brand 57%
Brand 66%

Demand

Dyson Tierhaarbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dyson Tierhaarbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dyson tierhaarbürste11K/yr -23.2%2.8% conv.
dyson hundebürsten aufsatz2K/yr +7.4%2.6% conv.
dyson haardüse3K/yr -25.8%4.8% conv.
dyson hundebürste2K/yr -42.2%3.9% conv.
tierhaarbürste dyson1K/yr +34.6%0.7% conv.
dyson tierhaare aufsatz2K/yr -36.3%2.6% conv.
tierhaarbürste für dyson204/yr +64.3%2.9% conv.
dyson tierhaar aufsatz256/yr -10.7%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Dyson Tierhaarbürste

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gesamtgröße”

35%of negative reviews mention “Haltbarkeit”

3.3%of orders come back

“Kurz im Einsatz und schon defekt”

A buyer, on “Haltbarkeit”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Dyson Tierhaarbürste questions

Answered from the same tracked data.

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