Is Dog Activity profitable to sell on Amazon Germany?

Flapen scores Dog Activity 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €90K a year across 45 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -36.4% in the last 90 days.

How competitive is the Dog Activity niche on Amazon Germany?

31 brands and 72 sellers compete in Dog Activity on Amazon Germany. The top 5 Dog Activity products take 32% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Dog Activity?

Dog Activity buyers on Amazon Germany complain most about Haltbarkeit, Gesamtgröße, and Qualität insgesamt. An estimated 1.6% of orders come back.

When does demand for Dog Activity peak?

Search demand for Dog Activity on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Dog Activity niche?

Dog Activity sells for €16.13 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.38 to €39.50. The average product has 8,575 reviews, the count a new listing must catch up to.

Dog Activity

Maybe

The top 5 brands take only 51% of clicks. But demand is soft, at -36.4% this quarter, so Dog Activity is a Maybe.

Flapen Score: 53
53 / 100Top 41% of 683 Haustier niches · +1 vs the category median of 52
Market size: €90K/yr207K searches / yr
90-day growth: -36.4%search demand this quarter
Competition: 32%top-5 click share · 31 brands · 72 sellers

Flapen Score

Dog Activity against its category

The dotted line is the Haustier average. Past it, Dog Activity is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Dog Activity market on Amazon at a glance

Shoppers on Amazon Germany searched for Dog Activity 207K times last year and spent an estimated €90K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months: 207K
Growth, 90 days vs prior 90: -36.4%
Conversion, latest week: 2.7%
Market size, estimated: €90Ka year
Peak month: December2.6× the quietest month
Top search term: schnüffelspiele hund34K searches a year

02 · Price

A sale here is worth €16.13.

Listings sell for €16.13 on average, from €3.38 to €39.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €16.13 that is €0 to €2K a year per listing.

Average price: €16.13inside the $15 to $100 sweet spot
Price range: €3.38–€39.50
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #43 within Hunde. It carries 8,575 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 9.2%
Average rank: #43in Hunde
Average rating: 4.29 starsAmazon Germany average 4.37 stars
Average reviews: 8,575per listing
Listings tracked: 45

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Dog Activity products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

32%

Top 20: 75%

Open market

45%

Brand 129%
Brand 26%
Brand 35%
Brand 45%
Brand 55%
Brand 65%

Demand

Dog Activity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dog Activity search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schnüffelspiele hund34K/yr +17.2%1.8% conv.
denkspiele für hunde31K/yr -36.4%2.1% conv.
schnüffelspielzeug hund30K/yr -62.4%1.4% conv.
suchspiele für hunde17K/yr -34.7%2.5% conv.
hunde schnüffelspielzeug9K/yr -21.3%1.7% conv.
hunde intelligenzspielzeug kleine hunde10K/yr -42.9%2.8% conv.
intelligenzspielzeug8K/yr -43.7%0.4% conv.
dog activity10K/yr -39.6%3.4% conv.
hunde puzzle7K/yr -14.9%0.9% conv.
hundespielzeug leckerli verstecken8K/yr -45.6%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Dog Activity

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Spaß/Unterhaltungserlebnis”

25%of negative reviews mention “Haltbarkeit”

1.6%of orders come back

“Nach einer Woche defekt”

A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Dog Activity questions

Answered from the same tracked data.

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