Chihuahua
FailShoppers spend an estimated $67K a year here, so Chihuahua is a Fail.
- Flapen Score
- 47 / 100Ranks 469 of 683 Haustier niches · −5 vs the category median of 5247
- Market size
- €67K/yr119K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 73 sellers
Flapen Score
Chihuahua against its category
The dotted line is the Haustier average. Past it, Chihuahua is stronger. Inside it, weaker.
Market
The Chihuahua market on Amazon at a glance
Shoppers on Amazon Germany searched for Chihuahua 119K times last year and spent an estimated €67K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €67Ka year
- Peak month
- December9.4× the quietest month
- Top search term
- chihuahua73K searches a year
02 · Price
A sale here is worth €18.24.
Listings sell for €18.24 on average, from €5.12 to €51.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.24 that is €0 to €2K a year per listing.
- Average price
- €18.24inside the $15 to $100 sweet spot
- Price range
- €5.12–€51.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,601 within Hunde. It carries 463 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 74%
- Out of stock, average day
- 5.2%
- Average rank
- #1,601in Hunde
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 463per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Chihuahua products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Royal Canin Chihuahua Adult | 500 g | Trockenfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz bei Hunden
- Price
- €8.80
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 15y ago

Royal Canin Chihuahua Adult | Doppelpack | 2 x 500 g | Trockenfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz
- Price
- €16.71
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 4y ago

Royal Canin Chihuahua Adult | Doppelpack | 2 x 12 x 85 g | Nassfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz
- Price
- €30.09
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 3y ago

Royal Canin Chihuahua Adult | 4er Pack | 4 x 12 x 85 g | Nassfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz
- Price
- €51.86
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 4y ago

Kleiner Hund Plüsch 25 cm Chihuahua Kuscheltier Chihuahua Plüschtier Chihuahua Plush Toys Mini hunde kuscheltier C-hihuahua Plüschfigur Hund Plüsch tier Welpe Geschenk für Jungen und Mädchen
- Price
- €9.29
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Huuraa Unisex Socken Chihuahua ChiChi Comic 37/41 White Baumwolle Tennissocken Geschenkidee
- Price
- €15.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

LOMUG Chihuahua Deko Nachtlicht Leuchthund Lampe aus Harz Lampe Hund LED Night Light Energieklasse A Haustier Dekolampe Nachtlampe für Hundefans Wohndeko Kinderzimmer (Chihuahua B Kleine)
- Price
- €20.50
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 8mo ago

AIITLE Durable Hundegeschirr und Leine Set für Spaziergänge Schritt in Welpengeschirr weiche atmungsaktive Haustier Zubehör für extra kleine Hunde und Hauskatzen Braun-Beige XXXS
- Price
- €7.01
- Rating
- 4.3/5
- Reviews
- 2,873
- Age
- 1y ago

Kleiner Hund Plüsch 25 cm Chihuahua Kuscheltier Chihuahua Plüschtier Chihuahua Plush Toys Mini hunde kuscheltier C-hihuahua Plüschfigur Hund Plüsch tier Welpe Geschenk für Jungen und Mädchen
- Price
- €9.29
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 6mo ago

Royal Canin Chihuahua Adult | 500 g | Trockenfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz bei Hunden
- Price
- €8.80
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 15y ago
Newest
by launch date
Kleiner Hund Plüsch 25 cm Chihuahua Kuscheltier Chihuahua Plüschtier Chihuahua Plush Toys Mini hunde kuscheltier C-hihuahua Plüschfigur Hund Plüsch tier Welpe Geschenk für Jungen und Mädchen
- Price
- €9.29
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 6mo ago

Sonny Angel Chiikawa Hippers - 1 Sealed Blind Box Cute Decorative Mini Figures for Phone Laptop Charm - No Choice Available
- Price
- €26.09
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 6mo ago

LOMUG Chihuahua Deko Nachtlicht Leuchthund Lampe aus Harz Lampe Hund LED Night Light Energieklasse A Haustier Dekolampe Nachtlampe für Hundefans Wohndeko Kinderzimmer (Chihuahua B Kleine)
- Price
- €20.50
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 8mo ago

HEY HOLY Premium Nassfutter für Minis 100% getreidefrei | 6X 190 g Hundefutter für ausgewachsene Minis mit Forelle | Hochverträglich aus natürlichen Zutaten
- Price
- €13.05
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 9mo ago

Ty Beanie Boos - Toffee the Chihuahua with Big and Glittery Yellow Eyes Plush Toy with Big Glitter Eyes - 15cm - T37393
- Price
- €8.38
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
73
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
16%
- ROYAL CANIN67%
- HEY HOLY5%
- HBSFBH4%
- Flamingo2%
- TY2%
- LYunMu2%
- Open — no brand owns it (10 brands, 16%)
Demand
Chihuahua search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 9.4×
Search terms
Top Chihuahua search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chihuahua73K/yr
- chiwawa13K/yr
- chihuahua futter9K/yr
- royal canin chihuahua8K/yr
- royal canin chihuahua adult7K/yr
- chihuahua deko10K/yr
Reviews and returns
What reviews say buyers love and hate about Chihuahua
We read the reviews and the return reasons for every product selling here.
“Der Preis ist Heiß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chihuahua questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









