Chihuahua
a small market ($67K/yr) — Chihuahua doesn't clear our bar today.
Flapen Score
Ranks 469 of 683 Haustier niches · −5 vs the category median of 52
Is Chihuahua profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Chihuahua is a €67K/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Chihuahua: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 3.1% of searches end in a purchase.
€67K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Chihuahua products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Royal Canin Chihuahua Adult | 500 g | Trockenfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz bei Hunden
- Price
- €8.80
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 15y ago
Royal Canin Chihuahua Adult | Doppelpack | 2 x 500 g | Trockenfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz
- Price
- €16.71
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 4y ago
Royal Canin Chihuahua Adult | Doppelpack | 2 x 12 x 85 g | Nassfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz
- Price
- €30.09
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 3y ago
Royal Canin Chihuahua Adult | 4er Pack | 4 x 12 x 85 g | Nassfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz
- Price
- €51.86
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 4y ago
Kleiner Hund Plüsch 25 cm Chihuahua Kuscheltier Chihuahua Plüschtier Chihuahua Plush Toys Mini hunde kuscheltier C-hihuahua Plüschfigur Hund Plüsch tier Welpe Geschenk für Jungen und Mädchen
- Price
- €9.29
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 6mo ago
Trending
90-day click momentum
Huuraa Unisex Socken Chihuahua ChiChi Comic 37/41 White Baumwolle Tennissocken Geschenkidee
- Price
- €15.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
LOMUG Chihuahua Deko Nachtlicht Leuchthund Lampe aus Harz Lampe Hund LED Night Light Energieklasse A Haustier Dekolampe Nachtlampe für Hundefans Wohndeko Kinderzimmer (Chihuahua B Kleine)
- Price
- €20.50
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 8mo ago
AIITLE Durable Hundegeschirr und Leine Set für Spaziergänge Schritt in Welpengeschirr weiche atmungsaktive Haustier Zubehör für extra kleine Hunde und Hauskatzen Braun-Beige XXXS
- Price
- €7.01
- Rating
- 4.3/5
- Reviews
- 2,873
- Age
- 1y ago
Kleiner Hund Plüsch 25 cm Chihuahua Kuscheltier Chihuahua Plüschtier Chihuahua Plush Toys Mini hunde kuscheltier C-hihuahua Plüschfigur Hund Plüsch tier Welpe Geschenk für Jungen und Mädchen
- Price
- €9.29
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 6mo ago
Royal Canin Chihuahua Adult | 500 g | Trockenfutter für ausgewachsene Chihuahuas | Zur Unterstützung der Stuhlqualität und der Zahngesundheit | Hohe Akzeptanz bei Hunden
- Price
- €8.80
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 15y ago
Newest
by launch dateKleiner Hund Plüsch 25 cm Chihuahua Kuscheltier Chihuahua Plüschtier Chihuahua Plush Toys Mini hunde kuscheltier C-hihuahua Plüschfigur Hund Plüsch tier Welpe Geschenk für Jungen und Mädchen
- Price
- €9.29
- Rating
- 3.7/5
- Reviews
- 52
- Age
- 6mo ago
Sonny Angel Chiikawa Hippers - 1 Sealed Blind Box Cute Decorative Mini Figures for Phone Laptop Charm - No Choice Available
- Price
- €26.09
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 6mo ago
LOMUG Chihuahua Deko Nachtlicht Leuchthund Lampe aus Harz Lampe Hund LED Night Light Energieklasse A Haustier Dekolampe Nachtlampe für Hundefans Wohndeko Kinderzimmer (Chihuahua B Kleine)
- Price
- €20.50
- Rating
- 3.7/5
- Reviews
- 27
- Age
- 8mo ago
HEY HOLY Premium Nassfutter für Minis 100% getreidefrei | 6X 190 g Hundefutter für ausgewachsene Minis mit Forelle | Hochverträglich aus natürlichen Zutaten
- Price
- €13.05
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 9mo ago
Ty Beanie Boos - Toffee the Chihuahua with Big and Glittery Yellow Eyes Plush Toy with Big Glitter Eyes - 15cm - T37393
- Price
- €8.38
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
73
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
16%
- ROYAL CANIN67%
- HEY HOLY5%
- HBSFBH4%
- Flamingo2%
- TY2%
- LYunMu2%
- Open — no brand owns it (10 brands, 16%)
Chihuahua demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 9.4×
Top Chihuahua search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chihuahua73K/yr
- chiwawa13K/yr
- chihuahua futter9K/yr
- royal canin chihuahua8K/yr
- royal canin chihuahua adult7K/yr
- chihuahua deko10K/yr
What reviews say buyers love and hate about Chihuahua
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Super Qualität”
“Schmeckt den Wauzis”
“Das Produkt ist supper meine Hunde fressen es sehr gerne”
“Preis war einmalig”
“Hoher Preis - flauschig weich”
What buyers complain about
83% of reviews“Der Preis ist Heiß”
“Er war anders als auf dem Foto dargestellt, habe ihn trotzdem behalten”
“Nach ca. 2,5 Wochen war es zu klein”
“Nicht fürs maine hunde zu wenig Fleisch”
“Chihuahua Trockenfutter”
Chihuahua return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chihuahua questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
