Chamäleon
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $18K a year here, so Chamäleon is a Maybe.
- Flapen Score
- 52 / 100Ranks 321 of 683 Haustier niches · on the category median52
- Market size
- €18K/yr101K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 36%top-5 click share · 30 brands · 105 sellers
Flapen Score
Chamäleon against its category
The dotted line is the Haustier average. Past it, Chamäleon is stronger. Inside it, weaker.
Market
The Chamäleon market on Amazon at a glance
Shoppers on Amazon Germany searched for Chamäleon 101K times last year and spent an estimated €18K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €18Ka year
- Peak month
- December13.8× the quietest month
- Top search term
- meerschweinchen spielzeug81K searches a year
02 · Price
A sale here is worth €11.46.
Listings sell for €11.46 on average, from €2.02 to €49.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €11.46 that is €0 to €1K a year per listing.
- Average price
- €11.46under the $15 to $100 sweet spot
- Price range
- €2.02–€49.92
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #58 within Kleintiere. It carries 807 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #58in Kleintiere
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 807per listing
- Listings tracked
- 43
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Chamäleon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
105
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
36%
Top 20: 77%
Open market
42%
- Brand 119%
- Brand 217%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Chamäleon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.8×
Search terms
Top Chamäleon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- meerschweinchen spielzeug81K/yr
- spielzeug meerschweinchen13K/yr
- spielzeug für meerschweinchen7K/yr
Reviews and returns
What reviews say buyers love and hate about Chamäleon
We read the reviews and the return reasons for every product selling here.
“ungeeignet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chamäleon questions
Answered from the same tracked data.