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Beruhigungsmittel Für Katzen

Beruhigungsmittel Für Katzen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 13% of 683 Haustier niches · +8 vs the category median of 52

Market size 47Growth 17Conversion 83Competition 57Returns 99Price range 64Avg price 78Brand share 45Review moat 44Quality gap 94
This niche Category average · 683 niches

Is Beruhigungsmittel Für Katzen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Beruhigungsmittel Für Katzen is a €257K/yr Amazon Germany market (176K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Beruhigungsmittel Für Katzen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.6% over the last 90 days and 9.0% of searches end in a purchase.

€257K

revenue / yr

Units sold / yr15K
Search volume / yr-16.6%176K
Conversion rate9.0%
Avg price€16.23

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers19 · 71
Top-5 product click share51%
Open market22%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement91%
New entrants (1y)8· 3 succeeded
Avg rating4.0★
Avg reviews2,142

Top Beruhigungsmittel Für Katzen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€26K€39K€51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

71

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 87%

Open market

19%

  • FELIWAY53%
  • BACH RESCURA9%
  • Piuess7%
  • Doppelherz6%
  • SANTKOL3%
  • Green Hero3%

Beruhigungsmittel Für Katzen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR9.0%Products33Brands19Top 5 Brands78%OOS Rate14.9%Rating4.0★Reviews2,142Avg BSR#25
6K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Beruhigungsmittel Für Katzen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beruhigungsmittel für katzen42K/yr
  • feliway spray29K/yr
  • katzen beruhigungsmittel24K/yr
  • katzen beruhigung12K/yr
  • entspannungs- & anti-stress-mittel für katzen10K/yr
  • feliway classic spray9K/yr
  • katze beruhigung8K/yr
  • beruhigung katze5K/yr
  • schlafmittel für katzen5K/yr
  • katzen entspannung4K/yr

What reviews say buyers love and hate about Beruhigungsmittel Für Katzen

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Beruhigend/Zahnen23%

sie war während einer rd 4 Std Fahrt sehr relaxed

Haustierfreundlich19%

Feliway friends

Qualität insgesamt12%

Super Produkt

Benutzerfreundlichkeit8%

Leichte Verbesserung

Geschmack insgesamt6%

Schmeckt und Beruhigt

What buyers complain about

87% of reviews
Funktionalität insgesamt51%

Absolut wirkungslos

Preis-Leistungs-Verhältnis14%

Verschwendetes Geld

Geruch10%

Stinkt nach Fisch

Allergien3%

Allergie

Heizung2%

Zudem wird der Stecker extrem heiß

Beruhigungsmittel Für Katzen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
48%
2Geruch
20%
3Defekt Material/Teile
7%
4Kompatibilität – insgesamt
6%
5Auslaufsicher
4%

Common Beruhigungsmittel Für Katzen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beruhigungsmittel Für Katzen 60/100 on Amazon Germany — Worth a look. The niche generates €257K/yr across 33 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.
Search demand for Beruhigungsmittel Für Katzen on Amazon Germany peaks in Dec, where the busiest month runs 1.6× the quietest.