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Aquarium Filtermaterial

Fail

Demand is soft, at -36.6% this quarter, so Aquarium Filtermaterial is a Fail.

Flapen Score
46
46 / 100
Ranks 496 of 683 Haustier niches · −6 vs the category median of 52
Market size
€130K/yr127K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
36%top-5 click share · 14 brands · 74 sellers

Flapen Score

Aquarium Filtermaterial against its category

The dotted line is the Haustier average. Past it, Aquarium Filtermaterial is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Filtermaterial market on Amazon at a glance

Shoppers on Amazon Germany searched for Aquarium Filtermaterial 127K times last year and spent an estimated €130K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.7%
Market size, estimated
€130Ka year
Peak month
January1.6× the quietest month
Top search term
fluval filter18K searches a year

02 · Price

A sale here is worth €27.37.

Listings sell for €27.37 on average, from €4.86 to €225.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €27.37 that is €0 to €3K a year per listing.

Average price
€27.37inside the $15 to $100 sweet spot
Price range
€4.86–€225.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #198 within Aquaristik. It carries 1,776 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
6.5%
Average rank
#198in Aquaristik
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,776per listing
Listings tracked
53

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Aquarium Filtermaterial products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

74

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

36%

Top 20: 70%

Open market

9%

  • Brand 140%
  • Brand 227%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Demand

Aquarium Filtermaterial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Aquarium Filtermaterial search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluval filter18K/yr
  • aquarium filtermaterial18K/yr
  • easy life14K/yr
  • fluval18K/yr
  • sera siporax11K/yr
  • filtermaterial aquarium11K/yr
  • siporax9K/yr
  • aquarium filter zubehör5K/yr
  • filtermedium aquarium5K/yr
  • siporax filtermaterial5K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Filtermaterial

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Filterung”
21%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“sie fällt fast täglich ab.”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aquarium Filtermaterial questions

Answered from the same tracked data.