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Aquarium Filter

Aquarium Filter shows a sweet-spot price point ($25.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 15% of 683 Haustier niches · +7 vs the category median of 52

Market size 59Growth 15Conversion 33Competition 78Returns 53Price range 85Avg price 95Brand share 83Review moat 45Quality gap 84
This niche Category average · 683 niches

Is Aquarium Filter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aquarium Filter is a €478K/yr Amazon Germany market (706K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 59/100.

Aquarium Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.2% over the last 90 days and 2.6% of searches end in a purchase.

€478K

revenue / yr

Units sold / yr20K
Search volume / yr-19.2%706K
Conversion rate2.6%
Avg price€25.59

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers22 · 76
Top-5 product click share37%
Open market48%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement73%
New entrants (1y)5· 1 succeeded
Avg rating4.2★
Avg reviews1,960

Top Aquarium Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€14K€29K€43K€57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

76

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

37%

Top 20: 77%

Open market

43%

  • Tetra17%
  • JBL11%
  • OsAtNb9%
  • NICREW8%
  • COKDEZ7%
  • fishkeeper5%

Aquarium Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume706KCVR2.6%Products45Brands22Top 5 Brands52%OOS Rate2.9%Rating4.2★Reviews1,960Avg BSR#58
20K15KPrime Day '24Spike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Aquarium Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aquarium filter207K/yr
  • aquarium pumpe146K/yr
  • filter aquarium38K/yr
  • eheim innenfilter35K/yr
  • aquarium filter 60l31K/yr
  • pumpe aquarium23K/yr
  • aquarium innenfilter26K/yr
  • aquarium pumpe 60l23K/yr
  • aquariumpumpe19K/yr
  • innenfilter aquarium22K/yr

What reviews say buyers love and hate about Aquarium Filter

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Filterung27%

Aquarium Filter

Qualität insgesamt11%

Super Produkt

Preis-Leistungs-Verhältnis10%

VERY NICE FÜR DEN PREIS

beworben Vs Tatsächliches Produkt9%

Alles Bestens wie beschrieben

Gesamtgröße5%

Passt

What buyers complain about

73% of reviews
Haltbarkeit26%

Nach 2 Minuten defekt

Filterung16%

Der Filter ist leider Müll

Qualität insgesamt9%

Müll

Gesamtgröße6%

Dürfte etwas größer sein

Geräuschpegel4%

brummt recht laut

Aquarium Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Filterung
15%
3Funktionalität insgesamt
11%
4Stärke
7%
5Defekt Material/Teile
7%

Common Aquarium Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aquarium Filter 59/100 on Amazon Germany — Worth a look. The niche generates €478K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.
Search demand for Aquarium Filter on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.