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Aquarium Deko

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -35.6% this quarter, so Aquarium Deko is a Maybe.

Flapen Score
56
56 / 100
Top 28% of 683 Haustier niches · +4 vs the category median of 52
Market size
€141K/yr1.1M searches / yr
90-day growth
-35.6%search demand this quarter
Competition
28%top-5 click share · 52 brands · 82 sellers

Flapen Score

Aquarium Deko against its category

The dotted line is the Haustier average. Past it, Aquarium Deko is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Aquarium Deko 1.1M times last year and spent an estimated €141K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
1.0%
Market size, estimated
€141Ka year
Peak month
January1.9× the quietest month
Top search term
aquarium deko780K searches a year

02 · Price

A sale here is worth €12.17.

Listings sell for €12.17 on average, from €3.32 to €56.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €12.17 that is €1K to €3K a year per listing.

Average price
€12.17under the $15 to $100 sweet spot
Price range
€3.32–€56.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #145 within Aquaristik. It carries 471 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
5.8%
Average rank
#145in Aquaristik
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
471per listing
Listings tracked
75

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Aquarium Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

82

Top-5 brand share

36%

Top 20: 79%

Top-5 click share

28%

Top 20: 64%

Open market

59%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Aquarium Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Aquarium Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium deko780K/yr
  • aquarium höhle62K/yr
  • deko aquarium39K/yr
  • aquarium zubehör deko37K/yr
  • aquarium deko höhle35K/yr
  • aquarium deko groß28K/yr
  • höhle aquarium24K/yr
  • aquarium dekoration18K/yr
  • aquariumdekor15K/yr
  • aquarium deko klein12K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Deko

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
1.8%of orders come back
“Mini”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aquarium Deko questions

Answered from the same tracked data.