Is anti hairball katzen profitable to sell on Amazon Germany?

The niche generates €140K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (40/100).

How competitive is the anti hairball katzen niche?

11 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in anti hairball katzen?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.1%.

When does demand for anti hairball katzen peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the anti hairball katzen niche?

Listings span €0.91–€16.66; the average listing price is €7.54 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.

anti hairball katzen

Skip it

Prices mostly outside the sweet spot ($0.91–$16.66) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay€140K

€140K/yr · 106K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad4,189.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.54

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Price range

Bad€0.91–€16.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, anti hairball katzen is a €140K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

anti hairball katzen market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: €113K–€151K; units × avg price
Conversion rate: 17.5%
Avg BSR: #142
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

GimCat66%
Doppelherz10%
felmo5%
TRIXIE5%
AmeizPet4%
TierPlus2%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top anti hairball katzen search terms

malzpaste katzen39K/yr +0.7%17.7% conv.
anti hairball katze19K/yr -13.3%11.5% conv.
malzpaste6K/yr +27.9%10.0% conv.
malzpaste katzen antihairball8K/yr -21.2%19.8% conv.
malzpaste für katzen5K/yr +38.2%9.3% conv.
anti haarballen katze6K/yr -8.1%10.8% conv.
gimcat malt-soft paste extra5K/yr +9.1%19.0% conv.
haarballen katze auflösen5K/yr -7.7%10.1% conv.
anti hairball4K/yr +3.8%5.0% conv.
malzpaste katze4K/yr -2.9%13.1% conv.

All search terms

Top anti hairball katzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GimCat Malt-Soft Paste Extra - Anti-Hairball Katzensnack fördert Ausscheidung von Haarballen - 1 Tube (1 x 200 g)

GimCat€8.454.6★17,256 rev

GimCat Malt-Soft Paste Extra - Anti-Hairball Katzensnack fördert Ausscheidung von Haarballen - 1 Tube (1 x 50 g)

GimCat€2.634.6★17,258 rev

Doppelherz Anti-Hairball Complex für Katzen Mit wertvollen Faserstoffen und Ölen zur Unterstützung der Verdauung bei Haarballen 25 cremige Licks

Doppelherz€12.904.6★575 rev

GimCat Malt-Soft Paste Extra - Anti-Hairball Katzensnack fördert Ausscheidung von Haarballen - 1 Tube (1 x 100 g)

GimCat€5.544.6★17,258 rev

GimCat Duo Paste Anti-Hairball Malz und Hühnchen - Katzensnack fördert den Abgang verschluckter Haare - 1 Tube (1 x 50 g)

GimCat€3.004.6★1,415 rev

Newest

by launch date

TierPlus Anti Hairball Komplex Pulver für Katzen Fördert das Auflösen & die Ausscheidung von Haarballen auf natürliche Art & Weise 100g Dose hochdosiert & mit Sofort Effekt

TierPlus€16.6611 rev

4mo ago

INABA Churu Anti Hairball Katze mit Taurine Ballaststoffe 30% Huhn oder Thunfisch Getreidefrei Zuckerfrei Einzelzutat Keine Nebenerzeugnisse Katzen Leckerlies Anti Haarballen Katze 20 x 14 g

INABA€11.56477 rev

1y ago

WHISKAS Anti-Hairball Katzensnacks 6 x 50g Leckere Snacks gegen Haarballen für gesundes Fell

whiskas€7.36115 rev

1y ago

Malzpaste für Katzen Anti Hairball Paste zur Reduzierung von Haarballen Katzensnack mit Malz & Ballaststoffen Fördert den Abgang verschluckter Haare 100g

Wolfsbacher€9.62169 rev

2y ago

felmo Anti-Haarball-Paste für Katzen Malzpaste mit Cellulose & Ölen oft bei Haarballen Verdauung & Darmgesundheit genannt natürliches Ergänzungsfuttermittel von Tierärzten entwickelt 100 g

felmo€8.9187 rev

2y ago

What buyers say about anti hairball katzen

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich35%

“Kater mag es gerne”

Geschmack insgesamt20%

“Leckere Abwechslung”

Haarentfernung12%

“Anti Hairball”

Qualität insgesamt9%

“Top Produkt”

Geschmack4%

“Geschmack kommt gut bei den Katzen an”

Preis-Leistungs-Verhältnis3%

“jeden Cent wert”

Inhaltsstoffe – insgesamt2%

“Mit Inhaltsstoffen wie Lachsöl, Flohsamenschalen, Inulin sowie Kräutern wie Löwenzahn, Kamille und Fenchel wirkt das Produkt sehr durchdacht und natürlich”

beworben Vs Tatsächliches Produkt2%

“Erfüllt sein Zweck”

Benutzerfreundlichkeit1%

“Sie nimmt es problemlos an”

Geruch1%

“Schon beim Öffnen der Packung merkt man, wie hochwertig der Geruch wirkt – nicht künstlich oder unangenehm wie bei manchen anderen Produkten”

What buyers complain about

Preis-Leistungs-Verhältnis37%

“Alles bestens, nur der Preis ist etwas zu hoch”

Geschmack insgesamt13%

“Katze schmeckt es nicht”

Textur/Konsistenz – insgesamt10%

“Die Paste ist auch von der Konsistenz eher fest”

Verdauungsstörungen8%

“Macht Verdauungsprobleme”

Haftung/Klebrigkeit5%

“Die Paste ist zäh und klebrig”

Einfache Reinigung5%

“und den Putzreflex zu nutzen macht es nicht besser.”

Auslaufsicher3%

“innen waren mehrere Beutel so beschädigt das sie ausgelaufen sind.”

Qualität insgesamt2%

“Qualität gut- Preis zu hoch”

Top return reasons

Geruch100%

Common questions

Is anti hairball katzen profitable to sell on Amazon Germany?: The niche generates €140K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (40/100).
How competitive is the anti hairball katzen niche?: 11 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in anti hairball katzen?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.1%.
When does demand for anti hairball katzen peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the anti hairball katzen niche?: Listings span €0.91–€16.66; the average listing price is €7.54 (sweet spot $15–$100). The average incumbent carries 4,190 reviews — the moat a new listing must climb.