Is Ameisenfarm profitable to sell on Amazon Germany?

Flapen scores Ameisenfarm 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €94K a year across 25 tracked products. Search demand grew +3.3% in the last 90 days.

How competitive is the Ameisenfarm niche on Amazon Germany?

12 brands and 99 sellers compete in Ameisenfarm on Amazon Germany. The top 5 Ameisenfarm products take 58% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Ameisenfarm?

Ameisenfarm buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Qualität insgesamt. An estimated 0.8% of orders come back.

When does demand for Ameisenfarm peak?

Search demand for Ameisenfarm on Amazon Germany peaks in Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Ameisenfarm niche?

Ameisenfarm sells for €35.19 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.56 to €73.13. The average product has 765 reviews, the count a new listing must catch up to.

Ameisenfarm

Fail

Buyers convert on only 0.8% of searches, so Ameisenfarm is a Fail.

Flapen Score: 48
48 / 100Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size: €94K/yr318K searches / yr
90-day growth: +3.3%search demand this quarter
Competition: 58%top-5 click share · 12 brands · 99 sellers

Flapen Score

Ameisenfarm against its category

The dotted line is the Haustier average. Past it, Ameisenfarm is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Ameisenfarm market on Amazon at a glance

Shoppers on Amazon Germany searched for Ameisenfarm 318K times last year and spent an estimated €94K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months: 318K
Growth, 90 days vs prior 90: +3.3%
Conversion, latest week: 0.8%
Market size, estimated: €94Ka year
Peak month: December2.0× the quietest month
Top search term: ameisenfarm147K searches a year

02 · Price

A sale here is worth €35.19.

Listings sell for €35.19 on average, from €6.56 to €73.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €35.19 that is €4K to €9K a year per listing.

Average price: €35.19inside the $15 to $100 sweet spot
Price range: €6.56–€73.13
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €4K–€9K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #136 within Insekten. It carries 765 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 52%
Out of stock, average day: 2.8%
Average rank: #136in Insekten
Average rating: 4.20 starsAmazon Germany average 4.37 stars
Average reviews: 765per listing
Listings tracked: 25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Ameisenfarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

Brand 157%
Brand 216%
Brand 37%
Brand 47%
Brand 53%
Brand 63%
Open — no brand owns it (6 brands, 7%)

Demand

Ameisenfarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Ameisenfarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ameisenfarm147K/yr -21.8%0.6% conv.
moses expedition natur27K/yr -14.6%0.1% conv.
insekten kinder14K/yr +76.2%0.9% conv.
ameisenfarm mit ameisen starterset22K/yr +11.2%1.0% conv.
ameisen farm11K/yr +95.2%0.4% conv.
formicarium15K/yr +2.6%0.1% conv.
ameisen terrarium11K/yr +106.4%0.5% conv.
insekten spielzeug kinder8K/yr +107.8%2.1% conv.
expedition natur12K/yr -12.4%0.4% conv.
ant farm10K/yr +23.6%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Ameisenfarm

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Spaß/Unterhaltungserlebnis”

24%of negative reviews mention “Gesamtgröße”

0.8%of orders come back

“Das Produkt ist unverschämt klein in Anbetracht der Packung”

A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Ameisenfarm questions

Answered from the same tracked data.

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