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Aktivkohle Aquarium

Fail

Demand is soft, at -35.1% this quarter, so Aktivkohle Aquarium is a Fail.

Flapen Score
45
45 / 100
Ranks 520 of 683 Haustier niches · −7 vs the category median of 52
Market size
€61K/yr58K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
33%top-5 click share · 15 brands · 63 sellers

Flapen Score

Aktivkohle Aquarium against its category

The dotted line is the Haustier average. Past it, Aktivkohle Aquarium is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aktivkohle Aquarium market on Amazon at a glance

Shoppers on Amazon Germany searched for Aktivkohle Aquarium 58K times last year and spent an estimated €61K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
2.9%
Market size, estimated
€61Ka year
Peak month
November2.1× the quietest month
Top search term
fluval filter18K searches a year

02 · Price

A sale here is worth €35.59.

Listings sell for €35.59 on average, from €4.26 to €263.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €35.59 that is €0 to €4K a year per listing.

Average price
€35.59inside the $15 to $100 sweet spot
Price range
€4.26–€263.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Aquaristik. It carries 2,101 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#104in Aquaristik
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,101per listing
Listings tracked
49

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Aktivkohle Aquarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

63

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

11%

  • Brand 159%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 11%)

Demand

Aktivkohle Aquarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Aktivkohle Aquarium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluval filter18K/yr
  • fluval18K/yr
  • aktivkohle aquarium12K/yr
  • aktivkohlefilter aquarium5K/yr
  • fluval filtermaterial4K/yr

Reviews and returns

What reviews say buyers love and hate about Aktivkohle Aquarium

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filterung”
22%of negative reviews mention “Filterung”
1.1%of orders come back
“Unnötige Filterung Kohle”
A buyer, on “Filterung”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aktivkohle Aquarium questions

Answered from the same tracked data.