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Airtag Katzenhalsband

Fail

Prices span $5.65–$13.24, mostly outside the sweet spot, so Airtag Katzenhalsband is a Fail.

Flapen Score
42
42 / 100
Ranks 588 of 683 Haustier niches · −10 vs the category median of 52
Market size
€80K/yr130K searches / yr
90-day growth
+40.8%search demand this quarter
Competition
82%top-5 click share · 7 brands · 12 sellers

Flapen Score

Airtag Katzenhalsband against its category

The dotted line is the Haustier average. Past it, Airtag Katzenhalsband is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Katzenhalsband market on Amazon at a glance

Shoppers on Amazon Germany searched for Airtag Katzenhalsband 130K times last year and spent an estimated €80K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+40.8%
Conversion, latest week
6.2%
Market size, estimated
€80Ka year
Peak month
July2.0× the quietest month
Top search term
katzenhalsband airtag36K searches a year

02 · Price

A sale here is worth €9.93.

Listings sell for €9.93 on average, from €5.65 to €13.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €9.93 that is €2K to €5K a year per listing.

Average price
€9.93under the $15 to $100 sweet spot
Price range
€5.65–€13.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Katzen. It carries 2,200 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#16in Katzen
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
2,200per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Airtag Katzenhalsband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 146%
  • Brand 222%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Airtag Katzenhalsband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Airtag Katzenhalsband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenhalsband airtag36K/yr
  • airtag halsband katze19K/yr
  • airtag katzenhalsband19K/yr
  • halsband katze airtag15K/yr
  • airtag katze12K/yr
  • katzen halsband airtag9K/yr
  • katzen airtag halsband4K/yr
  • airtag für katzen4K/yr
  • halsband airtag katze4K/yr
  • cat collar airtag3K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Katzenhalsband

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haltbarkeit”
2.4%of orders come back
“Schlechte Haltbarkeit”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Airtag Katzenhalsband questions

Answered from the same tracked data.