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Advantage Katze

Fail

Shoppers spend an estimated $22K a year here, so Advantage Katze is a Fail.

Flapen Score
44
44 / 100
Ranks 544 of 683 Haustier niches · −8 vs the category median of 52
Market size
€22K/yr23K searches / yr
90-day growth
+23.6%search demand this quarter
Competition
88%top-5 click share · 7 brands · 40 sellers

Flapen Score

Advantage Katze against its category

The dotted line is the Haustier average. Past it, Advantage Katze is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advantage Katze market on Amazon at a glance

Shoppers on Amazon Germany searched for Advantage Katze 23K times last year and spent an estimated €22K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+23.6%
Conversion, latest week
3.7%
Market size, estimated
€22Ka year
Peak month
September1.9× the quietest month
Top search term
advantage katze8K searches a year

02 · Price

A sale here is worth €25.13.

Listings sell for €25.13 on average, from €7.87 to €56.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €25.13 that is €0 to €3K a year per listing.

Average price
€25.13inside the $15 to $100 sweet spot
Price range
€7.87–€56.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,334 within Katzen. It carries 2,194 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#1,334in Katzen
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
2,194per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Advantage Katze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

40

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Advantage Katze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '24Spike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Advantage Katze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advantage katze8K/yr
  • advocate katze8K/yr
  • advantage4K/yr
  • advocate3K/yr
  • advantage katze 4-10 kg161/yr
  • advantage katze bis 4kg160/yr

Reviews and returns

What reviews say buyers love and hate about Advantage Katze

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Haustierfreundlich”
67%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Absolut unwirksam”
A buyer, on “Funktionalität insgesamt”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Advantage Katze questions

Answered from the same tracked data.