Zojirushi
FailThe top 5 brands take 98% of clicks, so Zojirushi is a Fail.
- Flapen Score
- 27 / 100Ranks 483 of 490 Gewerbe, Industrie & Wissenschaft niches · −22 vs the category median of 4927
- Market size
- €88K/yr69K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 34 sellers
Flapen Score
Zojirushi against its category
The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Zojirushi is stronger. Inside it, weaker.
Market
The Zojirushi market on Amazon at a glance
Shoppers on Amazon Germany searched for Zojirushi 69K times last year and spent an estimated €88K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €88Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- zojirushi reiskocher39K searches a year
02 · Price
A sale here is worth €206.72.
Listings sell for €206.72 on average, from €43.73 to €498.89. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €206.72 that is €0 to €21K a year per listing.
- Average price
- €206.72above the $15 to $100 sweet spot
- Price range
- €43.73–€498.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€21K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Systemgastronomieausrüstung & -zubehör. It carries 2,239 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Systemgastronomieausrüstung & -zubehör
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,239per listing
- Listings tracked
- 17
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Zojirushi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
34
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 212%
- Brand 37%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Zojirushi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Zojirushi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zojirushi reiskocher39K/yr
- zojirushi rice cooker14K/yr
- rice cooker zojirushi8K/yr
- reiskocher zojirushi7K/yr
Reviews and returns
What reviews say buyers love and hate about Zojirushi
We read the reviews and the return reasons for every product selling here.
“Nichts daran fühlt sich wertig an”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zojirushi questions
Answered from the same tracked data.









