Zojirushi
FailThe top 5 brands take 98% of clicks, so Zojirushi is a Fail.
- Flapen Score
- 27 / 100Ranks 483 of 490 Gewerbe, Industrie & Wissenschaft niches · −22 vs the category median of 4927
- Market size
- €88K/yr69K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 34 sellers
Flapen Score
Zojirushi against its category
The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Zojirushi is stronger. Inside it, weaker.
Market
The Zojirushi market on Amazon at a glance
Shoppers on Amazon Germany searched for Zojirushi 69K times last year and spent an estimated €88K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €88Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- zojirushi reiskocher39K searches a year
02 · Price
A sale here is worth €206.72.
Listings sell for €206.72 on average, from €43.73 to €498.89. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €206.72 that is €0 to €21K a year per listing.
- Average price
- €206.72above the $15 to $100 sweet spot
- Price range
- €43.73–€498.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€21K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Systemgastronomieausrüstung & -zubehör. It carries 2,239 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Systemgastronomieausrüstung & -zubehör
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,239per listing
- Listings tracked
- 17
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Zojirushi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zojirushi Außerhalb von Japan (5gou kochen) Microcomputer Reiskocher NS-ZLH10-WZ (Für lokale AC220-230V)
- Price
- €303.92
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 13y ago

ZOJIRUSHI Premium Reiskocher NL-GAQ10 1 0 Liter mit Warmhaltefunktion inkl. Messbecher Reislöffel und Dämpfeinsatz - Mit europäischem Netzkabel
- Price
- €310.32
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 3y ago

ZOJIRUSHI Premium Reiskocher Induktion NW-QAQ-10 1 0 Liter mit Timer- und Warmhaltefunktion inkl. Messbecher Reislöffel und Dämpfeinsatz - Mit europäischem Netzkabel
- Price
- €457.81
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 10mo ago

Panasonic SR-DA152KXE Automatischer Reiskocher mit Dampfgarer 1 5 Liter 8 Tassen Fuzzy-Logik Wasserverhältnisanzeige BPA-frei Warmhalten Startverzögerung spülmaschinengeeignete Teile schwarz
- Price
- €74.19
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 11mo ago

ZOJIRUSHI Premium Reiskocher Induktion NW-QAQ-18 1 8 Liter mit Timer- und Warmhaltefunktion inkl. Messbecher Reislöffel und Dämpfeinsatz - Mit europäischem Netzkabel
- Price
- €498.89
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 10mo ago
Trending
estimated 90-day click momentum![ZOJIRUSHI IH rice cooker [Outside of Japan for] NP-HLH10XA Specification (220-230V) by Zojirushi](https://m.media-amazon.com/images/I/21II4CPk2mL.jpg)
ZOJIRUSHI IH rice cooker [Outside of Japan for] NP-HLH10XA Specification (220-230V) by Zojirushi
- Price
- €393.41
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 13y ago

CUCKOO CR-0675F | 6 Tassen (ungekocht) Reiskocher | 13 Menüoptionen: Quinoa Haferflocken brauner Reis und mehr Touchscreen Antihaft-Innentopf | Weiß
- Price
- €104.87
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 3y ago

Yum Asia Kotori Mini-Donburi-Reiskocher mit fortschrittlicher Fuzzy-Logik Ninja-Keramikschüssel (1 Tasse 0 18l) 3 Reisfunktionen 3 Multicooker-Funktionen LED-Anzeige 220240V (Anthrazitschwarz)
- Price
- €61.63
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 9mo ago

Panasonic SR-DA152KXE Automatischer Reiskocher mit Dampfgarer 1 5 Liter 8 Tassen Fuzzy-Logik Wasserverhältnisanzeige BPA-frei Warmhalten Startverzögerung spülmaschinengeeignete Teile schwarz
- Price
- €74.19
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 11mo ago

Zojirushi Außerhalb von Japan (5gou kochen) Microcomputer Reiskocher NS-ZLH10-WZ (Für lokale AC220-230V)
- Price
- €303.92
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 13y ago
Newest
by launch date
Yum Asia Kotori Mini-Donburi-Reiskocher mit fortschrittlicher Fuzzy-Logik Ninja-Keramikschüssel (1 Tasse 0 18l) 3 Reisfunktionen 3 Multicooker-Funktionen LED-Anzeige 220240V (Anthrazitschwarz)
- Price
- €61.63
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 9mo ago

ZOJIRUSHI Premium Reiskocher Induktion NW-QAQ-10 1 0 Liter mit Timer- und Warmhaltefunktion inkl. Messbecher Reislöffel und Dämpfeinsatz - Mit europäischem Netzkabel
- Price
- €457.81
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 10mo ago

ZOJIRUSHI Premium Reiskocher Induktion NW-QAQ-18 1 8 Liter mit Timer- und Warmhaltefunktion inkl. Messbecher Reislöffel und Dämpfeinsatz - Mit europäischem Netzkabel
- Price
- €498.89
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 10mo ago

Panasonic SR-DA152KXE Automatischer Reiskocher mit Dampfgarer 1 5 Liter 8 Tassen Fuzzy-Logik Wasserverhältnisanzeige BPA-frei Warmhalten Startverzögerung spülmaschinengeeignete Teile schwarz
- Price
- €74.19
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 11mo ago

Philips Mini-Reiskocher 3000-Serie 0 54 l 5-lagige Bakuhanseki-Beschichtung 30-Min.-Schnellkochmodus 5 Kochfunktionen Schwarz (HD3080/80)
- Price
- €55.60
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
34
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- ZOJIRUSHI72%
- Yum Asia12%
- Panasonic7%
- Reishunger4%
- PHILIPS2%
- CUCKOO2%
- Open — no brand owns it (0%)
Demand
Zojirushi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Zojirushi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zojirushi reiskocher39K/yr
- zojirushi rice cooker14K/yr
- rice cooker zojirushi8K/yr
- reiskocher zojirushi7K/yr
Reviews and returns
What reviews say buyers love and hate about Zojirushi
We read the reviews and the return reasons for every product selling here.
“Nichts daran fühlt sich wertig an”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zojirushi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









