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Voliere

Voliere shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look

Top 4% of 490 Gewerbe, Industrie & Wissenschaft niches · +18 vs the category median of 49

Market size 53Growth 55Conversion 6Competition 95Returns 96Price range 10Avg price 51Brand share 96Review moat 89Quality gap 96
This niche Category average · 490 niches

Is Voliere profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Voliere is a €338K/yr Amazon Germany market (394K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Mar–Apr–Jun. Verdict: Worth a look — 67/100.

Voliere: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.1% over the last 90 days and 0.5% of searches end in a purchase.

€338K

revenue / yr

Units sold / yr2K
Search volume / yr+28.1%394K
Conversion rate0.5%
Avg price€171.64

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers46 · 80
Top-5 product click share18%
Open market66%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 109 products

Sponsored placement81%
New entrants (1y)45· 12 succeeded
Avg rating3.9★
Avg reviews230

Top Voliere products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€7K€14K€20K€27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

80

Top-5 brand share

34%

Top 20: 81%

Top-5 click share

18%

Top 20: 49%

Open market

60%

  • IDMarket8%
  • vidaXL7%
  • zooprinz6%
  • PawHut6%
  • Vkechh6%
  • Redkid6%

Voliere demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume394KCVR0.5%Products109Brands46Top 5 Brands34%OOS Rate16.2%Rating3.9★Reviews230Avg BSR#1,117
13K8KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 3.0×

Top Voliere search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • voliere105K/yr
  • hühnergehege52K/yr
  • freilaufgehege hühner41K/yr
  • vogelvoliere außen40K/yr
  • hühnerauslauf24K/yr
  • voliere hühner19K/yr
  • hühnergehege freilauf groß13K/yr
  • hühnerkäfig13K/yr
  • hühnervoliere12K/yr
  • gehege hühner10K/yr

What reviews say buyers love and hate about Voliere

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt22%

Super Produkt

Preis-Leistungs-Verhältnis14%

Super Preis / Leistung

Montage/Installation11%

Super leichter Aufbau auch alleine

Stärke11%

Robust

Gesamtgröße9%

Passt alles

What buyers complain about

73% of reviews
Montage/Installation14%

unverständliche Aufbauanleitung

Gesamtgröße13%

Größe stimmt nicht

Qualität insgesamt11%

Da am besten eine bessere Qualität dazu kaufen

Stärke10%

die Gitter zu dünn (unstabil),

Rost/Korrodieren6%

Verrostete Schrauben, zu knapp kalkulierter Draht

Voliere return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Defekt Material/Teile
15%
3Montage/Installation
6%
4Qualität insgesamt
6%
5Rost/Korrodieren
3%

Common Voliere questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Voliere 67/100 on Amazon Germany — Worth a look. The niche generates €338K/yr across 109 tracked products. 12 of 45 products launched in the last 360 days are still selling. Search demand moved +28.1% over the last 90 days.
Search demand for Voliere on Amazon Germany peaks in Mar–Apr–Jun, where the busiest month runs 3.0× the quietest.