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Wischeimer

Fail

Demand is soft, at -15.6% this quarter, so Wischeimer is a Fail.

Flapen Score
49
49 / 100
Ranks 244 of 490 Gewerbe, Industrie & Wissenschaft niches · on the category median
Market size
€101K/yr101K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
43%top-5 click share · 11 brands · 173 sellers

Flapen Score

Wischeimer against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Wischeimer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wischeimer market on Amazon at a glance

Shoppers on Amazon Germany searched for Wischeimer 101K times last year and spent an estimated €101K. The top 5 brands take 92% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €101K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
4.2%
Market size, estimated
€101Ka year
Top search term
wischeimer48K searches a year

02 · Price

A sale here is worth €23.75.

Listings sell for €23.75 on average, from €3.51 to €58.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €23.75 that is €2K to €6K a year per listing.

Average price
€23.75inside the $15 to $100 sweet spot
Price range
€3.51–€58.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #84 within Sanitärbedarf & Reinigungsmittel. It carries 5,800 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
45%
Out of stock, average day
2.4%
Average rank
#84in Sanitärbedarf & Reinigungsmittel
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
5,800per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wischeimer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

173

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

6%

  • Brand 159%
  • Brand 217%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Wischeimer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Wischeimer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wischeimer48K/yr
  • leifheit eimer12K/yr
  • leifheit wischtuchpresse10K/yr
  • putzeimer leifheit5K/yr
  • mop bucket5K/yr
  • leifheit eimer mit presse5K/yr
  • wischmopp eimer5K/yr
  • leifheit putzeimer4K/yr
  • reinigungseimer4K/yr
  • leifheit wischtuchpresse profi xl4K/yr

Reviews and returns

What reviews say buyers love and hate about Wischeimer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Benutzerfreundlichkeit”
12%of negative reviews mention “Gesamtgröße”
1.6%of orders come back
“Viel zu kurzer Stil, mini Wischer und das auswringen funktioniert auch nicht gut”
A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wischeimer questions

Answered from the same tracked data.