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Vileda Wischmopp Ersatz

Fail

Prices span $5.24–$15.51, mostly outside the sweet spot, so Vileda Wischmopp Ersatz is a Fail.

Flapen Score
46
46 / 100Ranks 323 of 490 Gewerbe, Industrie & Wissenschaft niches · −3 vs the category median of 49
Market size
€404K/yr359K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
56%top-5 click share · 12 brands · 150 sellers

Flapen Score

Vileda Wischmopp Ersatz against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Vileda Wischmopp Ersatz is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Vileda Wischmopp Ersatz market on Amazon at a glance

Shoppers on Amazon Germany searched for Vileda Wischmopp Ersatz 359K times last year and spent an estimated €404K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €404K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
11.2%
Market size, estimated
€404Ka year
Peak month
July4.4× the quietest month
Top search term
vileda bodenwischer ersatzbezug144K searches a year

02 · Price

A sale here is worth €10.02.

Listings sell for €10.02 on average, from €5.24 to €15.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €10.02 that is €20K to €25K a year per listing.

Average price
€10.02under the $15 to $100 sweet spot
Price range
€5.24–€15.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
€20K–€25K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Sanitärbedarf & Reinigungsmittel. It carries 3,375 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#71in Sanitärbedarf & Reinigungsmittel
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
3,375per listing
Listings tracked
24

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Vileda Wischmopp Ersatz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

150

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

9%

  • Brand 176%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Vileda Wischmopp Ersatz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Vileda Wischmopp Ersatz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vileda bodenwischer ersatzbezug144K/yr
  • vileda wischmopp ersatzbezug45K/yr
  • vileda ersatzbezug34K/yr
  • vileda ultramax ersatzbezug27K/yr
  • vileda ersatzmop13K/yr
  • vileda wischmopp ersatzköpfe11K/yr
  • vileda bodenwischer ersatz7K/yr
  • vileda mop ersatz9K/yr
  • vileda turbo wischmopp ersatz10K/yr
  • wischmop vileda ersatz9K/yr

Reviews and returns

What reviews say buyers love and hate about Vileda Wischmopp Ersatz

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“passt somit nicht”
A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Vileda Wischmopp Ersatz questions

Answered from the same tracked data.