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Vileda Turbo

Fail

Demand is soft, at -45.8% this quarter, so Vileda Turbo is a Fail.

Flapen Score
47
47 / 100
Ranks 290 of 490 Gewerbe, Industrie & Wissenschaft niches · −2 vs the category median of 49
Market size
€127K/yr66K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
47%top-5 click share · 9 brands · 151 sellers

Flapen Score

Vileda Turbo against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Vileda Turbo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vileda Turbo market on Amazon at a glance

Shoppers on Amazon Germany searched for Vileda Turbo 66K times last year and spent an estimated €127K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
12.6%
Market size, estimated
€127Ka year
Peak month
August2.4× the quietest month
Top search term
vileda ersatzmop13K searches a year

02 · Price

A sale here is worth €15.43.

Listings sell for €15.43 on average, from €3.41 to €38.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €15.43 that is €2K to €4K a year per listing.

Average price
€15.43inside the $15 to $100 sweet spot
Price range
€3.41–€38.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #156 within Sanitärbedarf & Reinigungsmittel. It carries 5,607 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
8.6%
Average rank
#156in Sanitärbedarf & Reinigungsmittel
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
5,607per listing
Listings tracked
26

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Vileda Turbo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

151

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 95%

Open market

4%

  • Brand 171%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Vileda Turbo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Vileda Turbo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vileda ersatzmop13K/yr
  • vileda wischmopp ersatzköpfe11K/yr
  • vileda turbo wischmopp ersatz10K/yr
  • vileda easy wring & clean11K/yr
  • vileda turbo wischmopp7K/yr
  • vileda spin mop5K/yr
  • vileda turbo 2 in 16K/yr
  • vileda easy wring & clean ersatzmopp3K/yr

Reviews and returns

What reviews say buyers love and hate about Vileda Turbo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Hauptfunktion nach etwa einem Jahr defekt”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vileda Turbo questions

Answered from the same tracked data.