Is tortenunterlage profitable to sell on Amazon Germany?

The niche generates €85K/yr across 50 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Worth a look (63/100).

How competitive is the tortenunterlage niche?

38 brands and 57 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in tortenunterlage?

Top complaints mined from reviews: Qualität insgesamt, Dicke, Benutzerfreundlichkeit. The return rate is 1.0%.

When does demand for tortenunterlage peak?

Demand peaks in May; the busiest month runs 2.4× the quietest.

What does it cost to enter the tortenunterlage niche?

Listings span €3.96–€23.69; the average listing price is €10.38 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.

tortenunterlage

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great196.76

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+32.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€3.96–€23.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.38

avg listing price — sweet spot $15–$100

Market size

Bad€85K

€85K/yr · 131K searches

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon Germany niche tracking, tortenunterlage is a €85K/yr Amazon Germany market (131K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May. Verdict: Worth a look — 63/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

tortenunterlage market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €62K–€83K; units × avg price
Conversion rate: 6.2%
Avg BSR: #282
Page quality: 0%
Prime: 88%
Sponsored: 72%
Out of stock: 24.0%
Avg brand age: 32 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

34%

Top 20: 70%

Open market

50%

BACKHERZ14%
ScrapCooking12%
Sallys7%
DUBUOZA7%
Inoverse6%
Gcardist5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.4×

Open Trend

Top tortenunterlage search terms

tortenunterlage rund29K/yr -1.3%2.9% conv.
cakeboard 30 cm rund15K/yr +97.9%7.1% conv.
cake board 30cm rund14K/yr +76.1%7.0% conv.
cakeboard17K/yr +4.1%3.7% conv.
tortenunterlage rund 30 cm10K/yr +49.3%4.9% conv.
cake board 35cm rund7K/yr +47.9%2.1% conv.
tortenboden pappe6K/yr +31.4%3.7% conv.
torten untersetzer6K/yr +18.8%3.5% conv.
tortenpappe5K/yr +4.6%4.2% conv.
cake board weiß3K/yr +171.1%3.4% conv.

All search terms

Top tortenunterlage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BACKHERZ Premium Tortenunterlage rund I 4 er Set - Ø 15 + 20 + 25 + 30 cm I Cakeboard rund Tortenpappe Tortenplatte I 3 mm Dick I Lebensmittelecht I Für Transport und Deko Silber

BACKHERZ€8.024.2★1,317 rev

ScrapCooking - 4er-Set Tortenunterlage Rund Ø 30 cm - Cake Board - Karton Gold & Schwarz - Große Tortenplatte XXL - Kuchenplatte Cakeboard für Torten Kuchen Geburtstag - 5215

ScrapCooking€4.294.6★697 rev

Sallys Cake Boards Silber 4 mm Stärke Aus stabilem leichten Karton mit lebensmittelecher Aluminiumbeschichtung - Kuchenunterlage Tortenunterlage Tortenplatten Cakeboard (Ø 25 cm)

Sallys€4.914.5★72 rev

DUBUOZA 5 Stück Cake Board 30cm Rund Tortenplatte Pappe 30 cm x 12 mm Wiederverwendbare Cake Drum Geeignet für 8-11 Inch Kuchen und Desserts usw (12 Zoll)

DUBUOZA€14.364.5★98 rev

LUOJINYI Tortenplatte 5 Stück Cake Board 13mm x Ø 30cm/12inch Tortenboden Cakeboard 30 cm Rund Tortenplatte Drehbar für Transport Kuchen und Torten für 6-9 inch Kuchen Dessert Wiederverwendbar

LUOJINYI€11.444.5★45 rev

Newest

by launch date

PARENCE Set aus 6 runden Tortenböden Ø 28 cm Starre weiße Kartondisplays Einweg-Gebäck-Ständer 6 Stück Blanc

PARENCE€5.849 rev

6mo ago

Kievano 5 Stück Cake Drum Ø30cm x 12mm Tortenunterlage Rund Weiß Wiederverwendbare Cake Boards aus Lebensmittelgeeigneter Holzpappe Tortenscheiben für 8-11 Zoll Kuchen & Desserts

Kievano€11.5949 rev

8mo ago

Foydream 6 Stück Tortenplatte Cake Board 12 mm x 30 cm/12 inch Weiß Cake Drum Wiederverwendbare Tortenunterlage Rund für den Transport Torten und Desserts

Foydream€13.8622 rev

8mo ago

XRXYMQ 10 Stück Cake Board 30 cm 12 Zoll Tortenplatte Gold Tortenretter

XRXYMQ€9.2516 rev

9mo ago

Inoverse 100 Stück Tortenunterlage Rund Ø 28 cm Weiß Stabile Pappe Cakeboard Beschichtet Einweg Tortenplatte Karton Kuchenplatte Pappunterlage Tortenzubehör

Inoverse€13.1575 rev

9mo ago

What buyers say about tortenunterlage

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Ein großartiges Produkt”

Stärke23%

“sie sind sehr robust”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung stimmt absolut”

beworben Vs Tatsächliches Produkt8%

“Genau wie auf dem Foto”

Gesamtgröße7%

“Schöne Grösse”

Benutzerfreundlichkeit5%

“Alles in allem brauchbar”

Einfache Reinigung4%

“super zu reinigen”

Haltbarkeit4%

“das Cakeboard hat stand gehalten.”

Materialqualität3%

“Das Material ist stabil, sauber verarbeitet und genau wie beschrieben”

Farbe2%

“Gute Größe, schöne Farbe sehr stabil”

What buyers complain about

Qualität insgesamt29%

“Qualität null”

Dicke17%

“Könnte etwas dicker sein”

Benutzerfreundlichkeit8%

“Leider unbrauchbar”

Geruch5%

“Stinkt nach Chemie”

Preis-Leistungs-Verhältnis5%

“Dafür finde ich den Preis zu hoch”

Recyceln/Wiederverwenden4%

“Cakeboard nicht wiederverwendbar”

Einfache Reinigung2%

“+ Oberseite abwischbar - nicht Spülmachinengeeignet”

Gesamtgröße2%

“kleiner als erwartet”

Gewicht schwer1%

“Meine Torte auf dem Bild war sehr schwer”

Haltbarkeit1%

“Auch die angegebene Wiederverwendbarkeit sehe ich eher kritisch”

Top return reasons

Gesamtgröße44%

Dünn17%

Qualität insgesamt9%

beworben Vs Tatsächliches Produkt7%

Defekt Material/Teile3%

Stärke2%