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Swirl R39

soft demand (-21.1% this quarter) — Swirl R39 doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 341 of 490 Gewerbe, Industrie & Wissenschaft niches · −4 vs the category median of 49

Market size 32Growth 14Conversion 99Competition 26Returns 98Price range 27Avg price 61Brand share 47Review moat 49Quality gap 27
This niche Category average · 490 niches

Is Swirl R39 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Swirl R39 is a €149K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 45/100.

Swirl R39: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.1% over the last 90 days and 18.3% of searches end in a purchase.

€149K

revenue / yr

Units sold / yr13K
Search volume / yr-21.1%61K
Conversion rate18.3%
Avg price€13.35

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 124
Top-5 product click share69%
Open market23%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)4· 1 succeeded
Avg rating4.6★
Avg reviews1,628

Top Swirl R39 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€30K€45K€60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

124

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Swirl40%
  • Rowenta15%
  • Spofan8%
  • Rebirthcare7%
  • LeaBen6%
  • McFilter6%
  • Open — no brand owns it (7 brands, 17%)

Swirl R39 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR18.3%Products17Brands13Top 5 Brands77%OOS Rate2.6%Rating4.6★Reviews1,628Avg BSR#1,648
2K1KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Swirl R39 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rowenta staubsaugerbeutel18K/yr
  • staubsaugerbeutel rowenta7K/yr
  • swirl r396K/yr
  • staubsaugerbeutel rowenta compact power5K/yr
  • swirl r39 staubsaugerbeutel6K/yr
  • rowenta compact power beutel6K/yr
  • r39 staubsaugerbeutel5K/yr
  • staubsaugerbeutel r394K/yr
  • staubsaugerbeutel rowenta silence force3K/yr
  • rowenta power xxl beutel2K/yr

What reviews say buyers love and hate about Swirl R39

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Gesamtgröße40%

passt

Qualität insgesamt16%

Gute Qualität, passt für Staubsauger sehr gut

Preis-Leistungs-Verhältnis16%

Perfekte Alternative zu Originalbeuteln – top Preis-Leistung

beworben Vs Tatsächliches Produkt12%

Alles bestens, Artikel wie beschrieben

Funktionalität insgesamt3%

Die Staubsauger Beutel funktionieren gut

What buyers complain about

75% of reviews
Gesamtgröße50%

Passt überhaupt nicht

Montage/Installation13%

Einsetzen schwierig

Qualität insgesamt13%

Qualität gegenüber zuvor verändert

Swirl R39 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
70%
2Kompatibilität – insgesamt
19%
3Produktzustand
3%
4Funktionalität insgesamt
3%
5beworben Vs Tatsächliches Produkt
3%

Common Swirl R39 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swirl R39 45/100 on Amazon Germany — Skip it. The niche generates €149K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.
Search demand for Swirl R39 on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.