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59

styroporbox

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 93Conversion 24Competition 50Returns 98Price range 76Avg price 87Brand share 32Review moat 75Quality gap 40

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Growth

Great+105.7%

90-day search growth — must beat 0% to launch

Avg price

Great€19.96

avg listing price — sweet spot $15–$100

Price range

Great€6.25–€43.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good515.36

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€216K

€216K/yr · 567K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, styroporbox is a €216K/yr Amazon Germany market (567K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
€250K–€299K
units × avg price
Launch success
1 of 2 new (360d)
Conversion rate
1.9%
Avg BSR
#287
Page quality
0%
Prime
27%
Sponsored
59%
Out of stock
0.3%
Avg brand age
40 months
Avg seller age
187 days

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

8%

  • Thermohauser36%
  • Terra Exotica23%
  • THERM BOX14%
  • IHR FACHGESCHÄFT KLAASSEN7%
  • LACOR6%
  • Spetebo6%
  • Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +105.7% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€22K20%€43K30%€65K40%€86K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Top Produkt”

beworben Vs Tatsächliches Produkt18%

“Hält was es verspricht”

Preis-Leistungs-Verhältnis9%

“Guter Preis”

Gesamtgröße9%

“ideale Größe”

Heizung7%

“Gute Thermobox”

Haltbarkeit7%

“Gute, relativ haltbare Kiste, die ich im Winter als zweiten Kühlschrank auf der Terrasse benutze”

Wärme3%

“sie hat das essen gut warm gehalten.”

Gewicht leicht3%

“schön leicht”

Benutzerfreundlichkeit2%

“Nützlich”

Stärke2%

“Stabile Bixen”

What buyers complain about

Materialqualität19%

“Das Material wird sehr schnell dreckig”

Preis-Leistungs-Verhältnis17%

“Finde sie aber überteuert”

Speicherkapazität13%

“Sehr kleiner Nutzraum”

Gesamtgröße6%

“riesig”

Einfache Reinigung6%

“lässt sich auch nicht mehr wirklich reinigen,”

Dicke4%

“Das Material etwas dünn”

Top return reasons

Gesamtgröße72%
Qualität insgesamt6%
Funktionalität insgesamt3%
Kompatibilität – insgesamt3%
beworben Vs Tatsächliches Produkt3%
Dünn2%
Geruch1%
Stärke1%
Materialqualität1%
Defekt Material/Teile1%

Common questions

Is styroporbox profitable to sell on Amazon Germany?
The niche generates €216K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +105.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the styroporbox niche?
9 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in styroporbox?
Top complaints mined from reviews: Materialqualität, Preis-Leistungs-Verhältnis, Speicherkapazität. The return rate is 0.5%.
When does demand for styroporbox peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the styroporbox niche?
Listings span €6.25–€43.54; the average listing price is €19.96 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.

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