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Schaumstoffbesen

brand-locked demand (top 5 brands take 100% of clicks) — Schaumstoffbesen doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 407 of 490 Gewerbe, Industrie & Wissenschaft niches · −8 vs the category median of 49

Market size 30Growth 14Conversion 85Competition 36Returns 98Price range 46Avg price 53Brand share 0Review moat 48Quality gap 37
This niche Category average · 490 niches

Is Schaumstoffbesen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schaumstoffbesen is a €138K/yr Amazon Germany market (118K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Schaumstoffbesen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 9.4% of searches end in a purchase.

€138K

revenue / yr

Units sold / yr13K
Search volume / yr-22.8%118K
Conversion rate9.4%
Avg price€12.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 117
Top-5 product click share63%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement44%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,681

Top Schaumstoffbesen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€21K€28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Vileda86%
  • Novaliv8%
  • Leifheit6%
  • Open — no brand owns it (0%)

Schaumstoffbesen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR9.4%Products16Brands3Top 5 Brands100%OOS Rate0.4%Rating4.5★Reviews1,681Avg BSR#28
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Schaumstoffbesen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vileda besen53K/yr
  • schaumstoffbesen10K/yr
  • vileda besen schaumstoff ersatz10K/yr
  • vileda superfeger8K/yr
  • besen vileda7K/yr
  • vileda besenkopf5K/yr
  • schaumstoff besen5K/yr
  • vileda besen schaumstoff6K/yr
  • besen schaumstoff4K/yr
  • vileda schaumstoffbesen4K/yr

What reviews say buyers love and hate about Schaumstoffbesen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt26%

Super Ware

Einfache Reinigung14%

Super zum Reinigen und Wischen

beworben Vs Tatsächliches Produkt13%

alles wie beschrieben wie es sein soll

Benutzerfreundlichkeit9%

In der Handhabung leicht und easy

Gesamtgröße9%

Passt

What buyers complain about

72% of reviews
Haltbarkeit30%

Fällt ständig auseinander

Qualität insgesamt11%

Verarbeitung leider eher Flop

Preis-Leistungs-Verhältnis9%

Halb so teuer wie im Baumarkt

Stärke5%

Instabil

Heizung4%

jedenfalls löst sich der Besen bei den Hitzetemperaturen im Dachgeschoss auf!!

Schaumstoffbesen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2beworben Vs Tatsächliches Produkt
8%
3Kompatibilität – insgesamt
7%
4Defekt Material/Teile
7%
5Qualität insgesamt
5%

Common Schaumstoffbesen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schaumstoffbesen 41/100 on Amazon Germany — Skip it. The niche generates €138K/yr across 16 tracked products. Search demand moved -22.8% over the last 90 days.
Search demand for Schaumstoffbesen on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.