Is Schaumstoffbesen profitable to sell on Amazon Germany?

Flapen scores Schaumstoffbesen 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €138K a year across 16 tracked products. Search demand grew -22.8% in the last 90 days.

How competitive is the Schaumstoffbesen niche on Amazon Germany?

3 brands and 117 sellers compete in Schaumstoffbesen on Amazon Germany. The top 5 Schaumstoffbesen products take 63% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Schaumstoffbesen?

Schaumstoffbesen buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.4% of orders come back.

When does demand for Schaumstoffbesen peak?

Search demand for Schaumstoffbesen on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Schaumstoffbesen niche?

Schaumstoffbesen sells for €12.30 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.82 to €24.36. The average product has 1,681 reviews, the count a new listing must catch up to.

Schaumstoffbesen

Fail

The top 5 brands take 100% of clicks, so Schaumstoffbesen is a Fail.

Flapen Score: 41
41 / 100Ranks 407 of 490 Gewerbe, Industrie & Wissenschaft niches · −8 vs the category median of 49
Market size: €138K/yr118K searches / yr
90-day growth: -22.8%search demand this quarter
Competition: 63%top-5 click share · 3 brands · 117 sellers

Flapen Score

Schaumstoffbesen against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Schaumstoffbesen is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Schaumstoffbesen market on Amazon at a glance

Shoppers on Amazon Germany searched for Schaumstoffbesen 118K times last year and spent an estimated €138K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €138K a year.

Searches, last 12 months: 118K
Growth, 90 days vs prior 90: -22.8%
Conversion, latest week: 9.4%
Market size, estimated: €138Ka year
Peak month: January1.4× the quietest month
Top search term: vileda besen53K searches a year

02 · Price

A sale here is worth €12.30.

Listings sell for €12.30 on average, from €3.82 to €24.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €12.30 that is €6K to €9K a year per listing.

Average price: €12.30under the $15 to $100 sweet spot
Price range: €3.82–€24.36
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€9K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #28 within Sanitärbedarf & Reinigungsmittel. It carries 1,681 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 44%
Prime listings: 75%
Out of stock, average day: 0.4%
Average rank: #28in Sanitärbedarf & Reinigungsmittel
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 1,681per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Schaumstoffbesen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Brand 186%
Brand 28%
Brand 36%
Open — no brand owns it (0%)

Demand

Schaumstoffbesen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Schaumstoffbesen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vileda besen53K/yr -24.7%7.8% conv.
schaumstoffbesen10K/yr -11.7%3.1% conv.
vileda besen schaumstoff ersatz10K/yr -22.7%13.2% conv.
vileda superfeger8K/yr -18.1%8.4% conv.
besen vileda7K/yr -16.5%6.7% conv.
vileda besenkopf5K/yr +2.6%10.7% conv.
schaumstoff besen5K/yr -28.1%2.6% conv.
vileda besen schaumstoff6K/yr -44.8%9.9% conv.
besen schaumstoff4K/yr -24.8%5.3% conv.
vileda schaumstoffbesen4K/yr -32.3%7.5% conv.

Reviews and returns

What reviews say buyers love and hate about Schaumstoffbesen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

30%of negative reviews mention “Haltbarkeit”

0.4%of orders come back

“Fällt ständig auseinander”

A buyer, on “Haltbarkeit”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Schaumstoffbesen questions

Answered from the same tracked data.

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