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Pla Blau

Fail

Demand is soft, at -17.7% this quarter, so Pla Blau is a Fail.

Flapen Score
47
47 / 100
Ranks 290 of 490 Gewerbe, Industrie & Wissenschaft niches · −2 vs the category median of 49
Market size
€107K/yr63K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
56%top-5 click share · 12 brands · 19 sellers

Flapen Score

Pla Blau against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Pla Blau is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pla Blau market on Amazon at a glance

Shoppers on Amazon Germany searched for Pla Blau 63K times last year and spent an estimated €107K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
13.9%
Market size, estimated
€107Ka year
Peak month
January3.5× the quietest month
Top search term
pla blau26K searches a year

02 · Price

A sale here is worth €12.24.

Listings sell for €12.24 on average, from €8.77 to €16.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €12.24 that is €3K to €6K a year per listing.

Average price
€12.24under the $15 to $100 sweet spot
Price range
€8.77–€16.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #61 within 3D-Druck & Digitalisierung. It carries 5,719 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
11.1%
Average rank
#61in 3D-Druck & Digitalisierung
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
5,719per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pla Blau products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

12%

  • Brand 149%
  • Brand 216%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Pla Blau search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Pla Blau search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pla blau26K/yr
  • filament blau13K/yr
  • filament pla blau9K/yr
  • pla filament blau6K/yr
  • sunlu pla blau4K/yr
  • pla dunkelblau5K/yr

Reviews and returns

What reviews say buyers love and hate about Pla Blau

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Druckqualität”
21%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Qualitätsfehler”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pla Blau questions

Answered from the same tracked data.