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pla blau

Skip it

Soft demand (-17.7% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 16Conversion 96Competition 48Returns 98Price range 16Avg price 52Brand share 35Review moat 24Quality gap 58

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.24

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay€107K

€107K/yr · 63K searches

Review moat

Bad5,719

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Price range

Bad€8.77–€16.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, pla blau is a €107K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pla blau market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€73K–€98K
units × avg price
Conversion rate
13.9%
Avg BSR
#61
Page quality
0%
Prime
96%
Sponsored
96%
Out of stock
11.1%
Avg brand age
43 months
Avg seller age
249 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

12%

  • eSUN49%
  • SUNLU16%
  • Amazon Basics8%
  • Deeplee6%
  • ELEGOO5%
  • ANYCUBIC4%
  • Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -17.7% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.5×

Top pla blau search terms

  • pla blau26K/yr
  • filament blau13K/yr
  • filament pla blau9K/yr
  • pla filament blau6K/yr
  • sunlu pla blau4K/yr
  • pla dunkelblau5K/yr
All search terms

Top pla blau products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€21K30%€32K40%€43K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about pla blau

What buyers praise and complain about, mined from review topics.

What buyers love

Druckqualität37%

“Ich nutze es für meinen K2-Drucker und das Material ist dafür super ausreichend und liefert fantastische Ergebnisse”

Farbe17%

“Sehr schönes dunkles blau”

Materialqualität9%

“Das Material wirkt hochwertig”

Qualität insgesamt6%

“Super Qualität”

Preis-Leistungs-Verhältnis4%

“Super Preis / Leistung”

Helligkeit/Glanz/Glühen2%

“Kommt richtig gut raus, seidiger Glanz”

Kompatibilität – insgesamt2%

“Ansonsten lässt es sich mit meinem P1S problemlos drucken, wenn auch nicht so schön wie manch andere Hersteller aber ok.”

Effizienz2%

“Lässt sich gut verarbeiten”

Funktionalität insgesamt2%

“Benchys, funktionale Teile, Gehäuse, Figuren – alles sieht aus wie es sein soll, oft sogar etwas besser in Sachen Stabilität und weniger sichtbare Layer-Linien”

Haftung/Klebrigkeit2%

“Zuverlässiges Filament mit hervorragender Haftung Rezension”

What buyers complain about

Qualität insgesamt21%

“Qualitätsfehler”

Farbe15%

“Farbton passte nicht”

Haftung/Klebrigkeit10%

“Druckbetthaftung schlecht”

Kompatibilität – insgesamt7%

“Passt nicht im AMS2”

Druckqualität6%

“Ausdruck haftet kaum”

Gesamtgröße5%

“Spule aber zu breit,”

Benutzerfreundlichkeit4%

“Mit der Haftung am druckbett habe ich auch so meine Probleme trotz geschlossenem Drucker”

Verklemmen/Verstopfen2%

“Musste sooft den Druck abbrechen weil es immer wieder verstopfte”

Papierqualität2%

“Schlechter Zustand der Pappspule”

Funktionalität insgesamt2%

“Habe verschiedene Einstellungen versucht, aber nichts hat geholfen”

Top return reasons

Farbe53%
Gesamtgröße8%
Druckqualität8%
Kompatibilität – insgesamt7%
Funktionalität insgesamt5%
Anzeigefarben3%
Defekt Material/Teile2%
Qualität insgesamt2%
Haftung/Klebrigkeit2%
Geruch1%

Common questions

Is pla blau profitable to sell on Amazon Germany?
The niche generates €107K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (47/100).
How competitive is the pla blau niche?
12 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in pla blau?
Top complaints mined from reviews: Qualität insgesamt, Farbe, Haftung/Klebrigkeit. The return rate is 0.4%.
When does demand for pla blau peak?
Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the pla blau niche?
Listings span €8.77–€16.20; the average listing price is €12.24 (sweet spot $15–$100). The average incumbent carries 5,719 reviews — the moat a new listing must climb.