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Pla

Pla shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 17% of 490 Gewerbe, Industrie & Wissenschaft niches · +10 vs the category median of 49

Market size 95Growth 12Conversion 35Competition 87Returns 98Price range 80Avg price 78Brand share 30Review moat 24Quality gap 48
This niche Category average · 490 niches

Is Pla profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pla is a €2.6M/yr Amazon Germany market (5.6M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.

Pla: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.2% over the last 90 days and 2.8% of searches end in a purchase.

€2.6M

revenue / yr

Units sold / yr200K
Search volume / yr-25.2%5.6M
Conversion rate2.8%
Avg price€16.28

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers19 · 30
Top-5 product click share28%
Open market13%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 79 products

Sponsored placement95%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews6,129

Top Pla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€51K€102K€154K€205K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

10%

  • SUNLU35%
  • eSUN32%
  • ANYCUBIC11%
  • ELEGOO5%
  • JAYO3%
  • GEEETECH3%
  • Open — no brand owns it (13 brands, 10%)

Pla demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.6MCVR2.8%Products79Brands19Top 5 Brands87%OOS Rate7.6%Rating4.5★Reviews6,129Avg BSR#48
250K150KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Top Pla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • filament1.4M/yr
  • pla1.1M/yr
  • filament pla627K/yr
  • pla filament531K/yr
  • sunlu pla333K/yr
  • sunlu208K/yr
  • anycubic filament183K/yr
  • esun pla161K/yr
  • 3d drucker filament152K/yr
  • bambulab filament123K/yr

What reviews say buyers love and hate about Pla

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Druckqualität21%

Der Druck gelingt sehr sauber und gleichmäßig, selbst bei längeren Prints gab es kaum Probleme mit Verstopfungen oder ungleichmäßiger Extrusion

Qualität insgesamt20%

Top quality

Farbe10%

Schöne Farben, 1a Support

Preis-Leistungs-Verhältnis10%

Bester Bundle Preis

Materialqualität7%

Top material

What buyers complain about

63% of reviews
Qualität insgesamt14%

Bad quality and not usabe

Druckqualität13%

Hat dauernd Probleme beim Druck gemacht

Haftung/Klebrigkeit7%

Klemmt auf der Spule

Verklemmen/Verstopfen6%

Allerdings ist es sehr komisch gewickelt, beim Abrollen knarzt die Rolle permanent, weil sich Filamentstränge überlappen und aneinander reiben

Farbe6%

Rot schlecht

Pla return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
28%
2Funktionalität insgesamt
11%
3Gesamtgröße
10%
4Druckqualität
9%
5Kompatibilität – insgesamt
7%

Common Pla questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pla 59/100 on Amazon Germany — Worth a look. The niche generates €2.6M/yr across 79 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -25.2% over the last 90 days.
Search demand for Pla on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.9× the quietest.