pla
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible€2.6M€2.6M/yr · 5.6M searches
Competition
Great28%top-5 click share — an open shelf
Price range
Great€6.55–€52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.28avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,128.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pla is a €2.6M/yr Amazon Germany market (5.6M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pla market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- €2.4M–€3.3M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 95%
- Out of stock
- 7.6%
- Avg brand age
- 39 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
30
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
28%
Top 20: 61%
Open market
10%
- SUNLU35%
- eSUN32%
- ANYCUBIC11%
- ELEGOO5%
- JAYO3%
- GEEETECH3%
- Open — no brand owns it (13 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Top pla search terms
- filament1.4M/yr
- pla1.1M/yr
- filament pla627K/yr
- pla filament531K/yr
- sunlu pla333K/yr
- sunlu208K/yr
- anycubic filament183K/yr
- esun pla161K/yr
- 3d drucker filament152K/yr
- bambulab filament123K/yr
Top pla products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eSUN PLA Filament 1.75mm PLA Basic 3D Drucker Filament Maßgenauigkeit +/- 0.03mm 1KG Spule (2.2 LBS) Super Speedy PLA Filament für 3D Drucker Weiß
eSUN€9.684.3★1,188 rev
eSUN PLA Filament 1.75mm PLA Basic 3D Drucker Filament Maßgenauigkeit +/- 0.03mm 1KG Spule (2.2 LBS) Super Speedy PLA Filament für 3D Drucker Orange
eSUN€9.714.3★8,592 rev
SUNLU PLA+2.0 Filament 1.75mm Upgrade PLA Plus 3D Drucker Filament Stärker und robuster High Speed PLA+ Filament Maßgenauigkeit +/-0 02mm 1KG 3D Druck PLA+ Filament Schwarz
SUNLU€12.544.6★4,049 rev
ANYCUBIC PLA Filament 1.75mm Schwarz Wiederverwendbare Spule PLA 1KG 3D Drucker Filament Vakuumverpackung Intelligente Identifikation
ANYCUBIC€11.684.5★12,541 rev
SUNLU PLA+ Filament 1.75mm PLA Plus 3D Drucker Filament Stärker belastbar Neatly Wound 1KG 3D Druck PLA+ Filament Maßgenauigkeit +/- 0.02mm Schwarz
SUNLU€11.194.5★11,318 rev
Newest
by launch date
SUNLU PLA+ Silk Filament Glänzendes Metallisches Seiden-3D-Filament 1 75mm Hochfestes PLA PLUS 3D Drucker filament 1KG Spule silk Hellgold
SUNLU€15.583,995 rev
SUNLU PLA Filament 16 Color Bundle Multicolor PLA 3D Drucker Filament 1.75mm Geeignet für Mehrfarbendruck Einzeln Vakuumverpackt 0.25KG pro Spule 4KG Insgesamt 16 Pack.
SUNLU€52.1970 rev
SUNLU PLA+2.0 Filament 1.75mm Upgrade PLA Plus 3D Drucker Filament Stärker und robuster High Speed PLA+ Filament Maßgenauigkeit +/-0 02mm 1KG 3D Druck PLA+ Filament Schwarz
SUNLU€12.544,049 rev
EONO Filament PLA 1 75mm Mehrfarbig Regenbogen PLA Filament für 3D Drucker Coextrusions Dreifarbiges Silk 1kg (2 2 lbs) Mehrfarbiges PLA Tricolor Filament PLA Silk PLA Filament Rot/Gold/Blau.
Eono€16.07472 rev
LANDU Silk PLA Filament Tricolor 1 75mm 1kg 3D Drucker Filament 3 Color PLA Filament Silk Hochglänzende Oberfläche Maßgenauigkeit +/-0.02mm Rot Blau Grün
LANDU€15.98630 rev
Trending
90-day click momentum
JAYO PLA Filament 1.75 mm 3D Drucker Filament Maßgenauigkeit +/- 0.02mm 1.1 KG Spule (2 4 lbs) Sauber Gewickeltes Filament Schwarz 1100G
JAYO€9.184.5★
eSUN PLA Filament 1.75mm PLA Basic 3D Drucker Filament Maßgenauigkeit +/- 0.03mm 1KG Spule (2.2 LBS) Super Speedy PLA Filament für 3D Drucker Orange
eSUN€9.714.3★
JAYO PLA+ Filament 1.75mm Schwarz 1.1KG PLA Plus 3D Drucker Filament
JAYO€9.844.5★
eSUN PLA Filament 1.75mm PLA Basic 3D Drucker Filament Maßgenauigkeit +/- 0.03mm 1KG Spule (2.2 LBS) Super Speedy PLA Filament für 3D Drucker Hellgrau
eSUN€8.774.3★
SUNLU PLA+ Silk Filament Glänzendes Metallisches Seiden-3D-Filament 1 75mm Hochfestes PLA PLUS 3D Drucker filament 1KG Spule silk Hellgold
SUNLU€15.584.7★
What buyers say about pla
What buyers praise and complain about, mined from review topics.What buyers love
“Der Druck gelingt sehr sauber und gleichmäßig, selbst bei längeren Prints gab es kaum Probleme mit Verstopfungen oder ungleichmäßiger Extrusion”
“Top quality”
“Schöne Farben, 1a Support”
“Bester Bundle Preis”
“Top material”
“i. O. Alles bestens wie bestellt”
“Hier kann ich nur kurz und knapp schreiben super Haftung super auf die Rolle gewickelt und die Farben sind erstklassig”
“das habe ich auch schon bei anderen Herstellern gehabt, also eigentlich alles easy”
“Läuft super”
“Was passt:”
What buyers complain about
“Bad quality and not usabe”
“Hat dauernd Probleme beim Druck gemacht”
“Klemmt auf der Spule”
“Allerdings ist es sehr komisch gewickelt, beim Abrollen knarzt die Rolle permanent, weil sich Filamentstränge überlappen und aneinander reiben”
“Rot schlecht”
“Unbrauchbarer Spulenkörper”
“Schade bei dem Preis”
“Material geht so”
“Bricht ständig ab”
“Bereits beim Drucken gab es viele Probleme”
Top return reasons
Common questions
- Is pla profitable to sell on Amazon Germany?
- The niche generates €2.6M/yr across 79 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pla niche?
- 19 brands and 30 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pla?
- Top complaints mined from reviews: Qualität insgesamt, Druckqualität, Haftung/Klebrigkeit. The return rate is 0.4%.
- When does demand for pla peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the pla niche?
- Listings span €6.55–€52.19; the average listing price is €16.28 (sweet spot $15–$100). The average incumbent carries 6,129 reviews — the moat a new listing must climb.