pappe
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Great465.5avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.26–€33.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Market size
Bad€55K€55K/yr · 180K searches
According to Flapen's Amazon Germany niche tracking, pappe is a €55K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pappe market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €56K–€74K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 4.4%
- Avg brand age
- 36 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
45
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
48%
Top 20: 92%
Open market
38%
- yuejuhe26%
- Netuno10%
- OfficeTree10%
- Tintive6%
- TK Gruppe Timo Klingler5%
- XIDOU5%
Demand
Weekly Amazon search volume, last 35 weeks — -17.0% search growth over the last 90 days.Top pappe search terms
- pappe42K/yr
- pappe zum basteln39K/yr
- bastelkarton38K/yr
- cardboard15K/yr
- pappe groß9K/yr
- karton a48K/yr
- dicke pappe7K/yr
- pappe a45K/yr
- karton basteln4K/yr
- karton zum basteln5K/yr
Top pappe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yuejuhe 20 Stück Wellpappe Dicke Pappe zum Basteln Bastelkarton Braun Kraftpapier für DIY Malen und Kunsthandwerk (A4)
yuejuhe€9.204.7★513 rev
OfficeTree 50x Bastelkarton A4 300g - 12 Farben - Tonkarton A4 Bunt - Pappkarton - Pappe zum Basteln - Fotokarton 300g
OfficeTree€8.854.6★2,998 rev
Netuno 20 Blatt Graupappe DIN A4 21 x 29 7 cm 615g 1 mm Buchbinderpappe Graukarton Buchbinden Bastelkarton Bastelpappe Kartenkarton graue Pappe zum Basteln Buchbinder Zubehör Buchbinderkarton
Netuno€8.284.8★915 rev
40 Blatt Tonkarton A4 Bunt 40 Farben - 300 g/m Tonpapier Fotokarton Bastelkarton für Malen Kartenherstellung Einladungen Scrapbook Basteln 21 x 29.7cm
Tintive€7.744.6★65 rev
40 Blatt Tonkarton A4 Bunt 20 Farben - 230 g/m Tonpapier Bastelkarton für Malen Kartenherstellung Einladungen Scrapbook Basteln
AZVIEY€7.794.8★555 rev
Newest
by launch date
Florade Biologisch abbaubares Unkrautvlies aus Wellpappe Gartenvlies zum Mulchen plastikfrei & wasserdurchlässig Mulchvlies für Beete Gemüseanbau & Winterschutz
Florade€9.4741 rev
LGIFUTMAX 100x Blatt Kraftpapier A4 Papier 160 g/m Pappe zum Basteln & Drucken Kartonpapier Tonpapier braun
LGIFUTMAX€6.6914 rev
Euablfo 18 Stück wellpappe A4 Pappe zum Basteln Dicke Pappe Karton Cardboard für DIY Malen Kunsthandwerk und Modellieren
Euablfo€8.684 rev
pangutheos 20 Stück A4 Wellpappe Dicke Pappe zum Basteln Bastelkarton Braun Kraftpapier für Bastelarbeiten Malen und Kunstprojekte
pangutheos€9.2123 rev
Yiichiy 60 Blatt Tonkarton A4 Bunt 230 g/m 30 Farben Tonpapier Buntes Papier Stabil Bastelpapier & Farbige Blätter Malen Kartenherstellung Einladungen & Kinder DIY Bogen
Yiichiy€7.7729 rev
Trending
90-day click momentumYiichiy 60 Blatt Tonkarton A4 Bunt 230 g/m 30 Farben Tonpapier Buntes Papier Stabil Bastelpapier & Farbige Blätter Malen Kartenherstellung Einladungen & Kinder DIY Bogen
Yiichiy€7.774.5★
Euablfo 18 Stück wellpappe A4 Pappe zum Basteln Dicke Pappe Karton Cardboard für DIY Malen Kunsthandwerk und Modellieren
Euablfo€8.684.7★
OWLKELA 50 Blatt Tonpapier A4 Bunt 25 Farben 230g/m Bastelpapier Mehrzwecks Tonkarton A4 Bunt Buntes Papier für DIY Origami & Kartenherstellung
OWLKELA€7.664.5★
Netuno 20 Blatt Bastel-Pappe Creme-Weiß DIN A4 21 x 29 7 cm 1 00 mm 430g finnische Holzpappe zum Basteln Bierdeckel Bierfilze selbst gestalten Finnpappe basteln Buchbinderpappe Fotoalben
Netuno€7.354.7★
LGIFUTMAX 100x Blatt Kraftpapier A4 Papier 160 g/m Pappe zum Basteln & Drucken Kartonpapier Tonpapier braun
LGIFUTMAX€6.694.5★
What buyers say about pappe
What buyers praise and complain about, mined from review topics.What buyers love
“Super produkt”
“ideal wer es farbenfroh mag”
“Super Preis Leistung”
“Tonpapier”
“Alles wie es sein sollte”
“Material & Stabilität”
“Der Tonpapierblock bietet eine schöne Auswahl an kräftigen Farben”
“Praktisch”
“Ganzschön viel Material”
“Alles passt”
What buyers complain about
“Farbe anders wie abgebildet”
“nicht herausragend”
“Da sollte mehr Festigkeit drin sein”
“etwas dicker als erwartet”
“Ein kleiner Punkt, der mir direkt beim Auspacken auffiel: Das Papier verströmt anfangs einen etwas unangenehmen Geruch”
“Die Merkmale von den Produkten werden nicht wiederholt, außer sie weichen von der Beschreibung ab”
“bei anspruchsvolleren Arbeiten könnte es schnell reißen.”
Top return reasons
Common questions
- Is pappe profitable to sell on Amazon Germany?
- The niche generates €55K/yr across 28 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the pappe niche?
- 22 brands and 45 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in pappe?
- Top complaints mined from reviews: Farbe, Qualität insgesamt, Stärke. The return rate is 0.5%.
- What does it cost to enter the pappe niche?
- Listings span €2.26–€33.00; the average listing price is €9.31 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.