Is Mikroskop profitable to sell on Amazon Germany?

Flapen scores Mikroskop 56 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.9M a year across 23 tracked products. 12 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -39.9% in the last 90 days.

How competitive is the Mikroskop niche on Amazon Germany?

17 brands and 70 sellers compete in Mikroskop on Amazon Germany. The top 5 Mikroskop products take 60% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Mikroskop?

Mikroskop buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and beworben Vs Tatsächliches Produkt. An estimated 1.0% of orders come back.

When does demand for Mikroskop peak?

Search demand for Mikroskop on Amazon Germany peaks in Mar–Nov–Dec, and the busiest month runs 5.8× the quietest.

What does it cost to enter the Mikroskop niche?

Mikroskop sells for €35.03 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €16.37 to €109.64. The average product has 669 reviews, the count a new listing must catch up to.

Mikroskop

Maybe

Products sell for $35.03 on average, inside the sweet spot. But demand is soft, at -39.9% this quarter, so Mikroskop is a Maybe.

Flapen Score: 56
56 / 100Top 23% of 490 Gewerbe, Industrie & Wissenschaft niches · +7 vs the category median of 49
Market size: €1.9M/yr2.1M searches / yr
90-day growth: -39.9%search demand this quarter
Competition: 60%top-5 click share · 17 brands · 70 sellers

Flapen Score

Mikroskop against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Mikroskop is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Mikroskop market on Amazon at a glance

Shoppers on Amazon Germany searched for Mikroskop 2.1M times last year and spent an estimated €1.9M. The top 5 brands take 77% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: -39.9%
Conversion, latest week: 2.6%
Market size, estimated: €1.9Ma year
Peak month: December5.8× the quietest month
Top search term: mikroskop für kinder736K searches a year

02 · Price

A sale here is worth €35.03.

Listings sell for €35.03 on average, from €16.37 to €109.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At €35.03 that is €105K to €140K a year per listing.

Average price: €35.03inside the $15 to $100 sweet spot
Price range: €16.37–€109.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 50K–60K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €105K–€140K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #16 within Labor- & wissenschaftlich genutzte Produkte. It carries 669 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 3.6%
Average rank: #16in Labor- & wissenschaftlich genutzte Produkte
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 669per listing
Listings tracked: 23

04 · Newcomers

12 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months: 15
Successful launches: 12Amazon's first-year sales bar
Average brand age: 113 months

Products

Top Mikroskop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

20%

Brand 136%
Brand 219%
Brand 313%
Brand 45%
Brand 54%
Brand 63%

Demand

Mikroskop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Mikroskop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mikroskop für kinder736K/yr -44.9%2.4% conv.
mikroskop353K/yr -20.7%0.5% conv.
kinder mikroskop204K/yr -41.5%2.4% conv.
edubini mikroskop für kinder128K/yr -64.3%3.6% conv.
kindermikroskop108K/yr -41.3%3.2% conv.
mikroskop digital88K/yr -30.8%0.4% conv.
mikroskop kinder87K/yr -40.3%1.5% conv.
microscope53K/yr -6.1%0.4% conv.
digitales mikroskop für kinder92K/yr -60.8%2.9% conv.
digitales mikroskop53K/yr -37.8%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Mikroskop

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Qualität insgesamt”

1.0%of orders come back

“Somit aber absolut ungenügend”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Mikroskop questions

Answered from the same tracked data.

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