melkfett
Skip itPrices mostly outside the sweet spot ($4.91–$15.57) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good713.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.55avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad€91K€91K/yr · 82K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Price range
Bad€4.91–€15.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, melkfett is a €91K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
melkfett market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- €76K–€96K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
88
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- EUTRA31%
- Herbamedicus25%
- LAORICI17%
- h2i11%
- HAKA5%
- Axisis GmbH3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Jan, Feb, May · busiest ÷ quietest = 2.2×
Top melkfett products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MELKFETT HERBAMEDICUS Salbe 250 ml MELKFETT Herbamedicus 250 ml
Herbamedicus€4.914.6★442 rev
Balea Melkfett Ringelblume 250 Ml (2Er Pack)
LAORICI€7.614.6★386 rev
Eutra Melkfett Hautpflege 1000 ml/Dose Tier Mensch feuchtigkeitsspendend natürliche Pflege
EUTRA€13.494.7★628 rev
Eutra Melkfett Hautpflege 500 ml/Dose Tier Mensch feuchtigkeitsspendend natürliche Pflege
EUTRA€8.274.7★327 rev
h2i Melkfett Pflegecreme | 1 x 250ml | Hautpflege Creme Kälteschutz Körperpflege Baby Balsam Lotion Gel | idealer Schutz für strapazierte Haut
h2i€8.484.5★31 rev
Newest
by launch dateh2i Melkfett Pflegecreme | 1 x 250ml | Hautpflege Creme Kälteschutz Körperpflege Baby Balsam Lotion Gel | idealer Schutz für strapazierte Haut
h2i€8.4831 rev
h2i Melkfett Pflegecreme 3×250 ml Hautpflege für trockene & strapazierte Haut Kälteschutz für Gesicht Hände & Körper Baby & Seniorenpflege
h2i€13.8431 rev
ENZBORN MELKERS ORIGINAL Melkfett | Auch für raue Hände | Intensive Feuchtigkeitspflege | Mit echter Kuhmilch | Wertvolle Nährstoffe | 250 ml
Enzborn€11.5138 rev
Balea Melkfett Ringelblume 250 Ml (2Er Pack)
LAORICI€7.61386 rev
Alter Heideschäfer 2er Vorteilspack Melkfett Ringelblume 2 Dosen a 250ml
ALTER HEIDESCHÄFER€9.53345 rev
Trending
90-day click momentumh2i Melkfett Pflegecreme 3×250 ml Hautpflege für trockene & strapazierte Haut Kälteschutz für Gesicht Hände & Körper Baby & Seniorenpflege
h2i€13.844.5★
Melkfett mit Ringelblume Salbe von Alter Heideschäfer 250ml
Betz€6.464.5★
Eutra Melkfett Hautpflege 1000 ml/Dose Tier Mensch feuchtigkeitsspendend natürliche Pflege
EUTRA€13.494.7★
Balea Melkfett Ringelblume 250 Ml (2Er Pack)
LAORICI€7.614.6★
Eutra Melkfett Hautpflege 500 ml/Dose Tier Mensch feuchtigkeitsspendend natürliche Pflege
EUTRA€8.274.7★
What buyers say about melkfett
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr gute Produkt”
“zieht einigermaßen schnell ein”
“Weichmacher für rauhe Hände”
“Gute Creme bei trockener Haut”
“Parfümfrei”
“absolut ihren Preis wert”
“Macht was es soll”
“reichhaltige Pflege für trockene Haut”
“Beste Creme auf dem Markt, hilft sogar bei Ausschlag und Mundrose”
“Hilft mir super durch den Winter”
What buyers complain about
“Endlich mal eine Creme für Allergiker, da ich sehr allergisch auf Duftstoffe reagiere”
“Überteuert”
“Hatte sehr starke trockene Haut an den Händen”
“Ich habe wirklich große Probleme mit meiner Haut”
“Stinkt und fühlt sich klebrig an”
“Stinkt und fühlt sich klebrig an”
“Kein wunder bei Inhaltsstoffen wie Silikon und Mineralöl”
“Allerdings ist die Creme wirklich extrem fettig”
“Irreführender Name”
“benutzter Inhalt”
Top return reasons
Common questions
- Is melkfett profitable to sell on Amazon Germany?
- The niche generates €91K/yr across 14 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the melkfett niche?
- 10 brands and 88 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in melkfett?
- Top complaints mined from reviews: Allergien, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.2%.
- When does demand for melkfett peak?
- Demand peaks in Jan–Feb–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the melkfett niche?
- Listings span €4.91–€15.57; the average listing price is €9.55 (sweet spot $15–$100). The average incumbent carries 713 reviews — the moat a new listing must climb.