How competitive is the Melkfett niche on Amazon Germany?

10 brands and 88 sellers compete in Melkfett on Amazon Germany. The top 5 Melkfett products take 76% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Melkfett?

Melkfett buyers on Amazon Germany complain most about Allergien, Preis-Leistungs-Verhältnis, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Melkfett niche?

Melkfett sells for €9.55 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.91–€15.57. The average incumbent carries 713 reviews — the moat a new listing must climb.

Melkfett

prices mostly outside the sweet spot ($4.91–$15.57) — Melkfett doesn't clear our bar today.

Flapen Score

Skip it

Ranks 430 of 490 Gewerbe, Industrie & Wissenschaft niches · −10 vs the category median of 49

This niche Category average · 490 niches

Is Melkfett profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Melkfett is a €91K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 39/100.

Melkfett: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 11.7% of searches end in a purchase.

€91K

revenue / yr

Units sold / yr10K

Search volume / yr-20.3%82K

Conversion rate11.7%

Avg price€9.55

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 88

Top-5 product click share76%

Open market11%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Melkfett products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MELKFETT HERBAMEDICUS Salbe 250 ml MELKFETT Herbamedicus 250 ml

Price: €4.91
Rating: 4.6/5
Reviews: 442
Age: 17y ago

Balea Melkfett Ringelblume 250 Ml (2Er Pack)

Price: €7.61
Rating: 4.6/5
Reviews: 386
Age: 8y ago

Eutra Melkfett Hautpflege 1000 ml/Dose Tier Mensch feuchtigkeitsspendend natürliche Pflege

Price: €13.49
Rating: 4.7/5
Reviews: 628
Age: 19y ago

Eutra Melkfett Hautpflege 500 ml/Dose Tier Mensch feuchtigkeitsspendend natürliche Pflege

Price: €8.27
Rating: 4.7/5
Reviews: 327
Age: 19y ago

h2i Melkfett Pflegecreme | 1 x 250ml | Hautpflege Creme Kälteschutz Körperpflege Baby Balsam Lotion Gel | idealer Schutz für strapazierte Haut

Price: €8.48
Rating: 4.5/5
Reviews: 31
Age: 1y ago

Newest

by launch date

h2i Melkfett Pflegecreme | 1 x 250ml | Hautpflege Creme Kälteschutz Körperpflege Baby Balsam Lotion Gel | idealer Schutz für strapazierte Haut

Price: €8.48
Rating: 4.5/5
Reviews: 31
Age: 1y ago

h2i Melkfett Pflegecreme 3×250 ml Hautpflege für trockene & strapazierte Haut Kälteschutz für Gesicht Hände & Körper Baby & Seniorenpflege

Price: €13.84
Rating: 4.5/5
Reviews: 31
Age: 1y ago

ENZBORN MELKERS ORIGINAL Melkfett | Auch für raue Hände | Intensive Feuchtigkeitspflege | Mit echter Kuhmilch | Wertvolle Nährstoffe | 250 ml

Price: €11.51
Rating: 4.1/5
Reviews: 38
Age: 2y ago

Balea Melkfett Ringelblume 250 Ml (2Er Pack)

Price: €7.61
Rating: 4.6/5
Reviews: 386
Age: 8y ago

Alter Heideschäfer 2er Vorteilspack Melkfett Ringelblume 2 Dosen a 250ml

Price: €9.53
Rating: 4.4/5
Reviews: 345
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

EUTRA31%
Herbamedicus25%
LAORICI17%
h2i11%
HAKA5%
Axisis GmbH3%
Open — no brand owns it (4 brands, 8%)

Melkfett demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR11.7%Products14Brands10Top 5 Brands89%OOS Rate0.0%Rating4.6★Reviews713Avg BSR#287

Peak months: Jan, Feb, May · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Melkfett

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Qualität insgesamt21%

“Sehr gute Produkt”

Saugfähigkeit17%

“zieht einigermaßen schnell ein”

Weiches Gefühl16%

“Weichmacher für rauhe Hände”

Feucht/Trocken11%

“Gute Creme bei trockener Haut”

Geruch4%

“Parfümfrei”

What buyers complain about

67% of reviews

Allergien13%

“Endlich mal eine Creme für Allergiker, da ich sehr allergisch auf Duftstoffe reagiere”

Preis-Leistungs-Verhältnis11%

“Überteuert”

Feucht/Trocken11%

“Hatte sehr starke trockene Haut an den Händen”

Hautgesundheit11%

“Ich habe wirklich große Probleme mit meiner Haut”

Haftung/Klebrigkeit5%

“Stinkt und fühlt sich klebrig an”

Melkfett return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile

22%

2Inhaltsstoffe – insgesamt

22%

3Lücke/Loch

11%

4Auslaufsicher

5Ölig/fettig

Common Melkfett questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Melkfett 39/100 on Amazon Germany — Skip it. The niche generates €91K/yr across 14 tracked products. Search demand moved -20.3% over the last 90 days.