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51

lochkasten

Worth a look

Shows a thin review moat (23 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 25Growth 52Conversion 58Competition 78Returns 96Price range 80Avg price 37Brand share 0Review moat 99Quality gap 18

Review moat

Incredible23.29

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great€6.38–€52.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Avg price

Okay€10.39

avg listing price — sweet spot $15–$100

Market size

Bad€98K

€98K/yr · 193K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, lochkasten is a €98K/yr Amazon Germany market (193K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lochkasten market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€31K–€42K
units × avg price
Conversion rate
4.9%
Avg BSR
#276
Page quality
0%
Prime
88%
Sponsored
0%
Out of stock
13.1%
Avg brand age
37 months
Avg seller age
197 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 95%

Open market

0%

  • Der Lochkasten83%
  • Kölner Lernspielverlag14%
  • HABA3%

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — +23.9% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top lochkasten search terms

  • lochkasten83K/yr
  • lochkasten kölner lernspielverlag31K/yr
  • kölner lernspielverlag18K/yr
  • lochkasten ab 325K/yr
  • kölner lernspielverlag lochkasten18K/yr
  • lochkasten ab 511K/yr
  • lochkasten ab 67K/yr
All search terms

Top lochkasten products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€6K9%€9K12%€12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lochkasten

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis56%

“Super Spiel”

Geschenk Zweck14%

“ist ein Ostergeschenk für den Enkel:-)”

Haltbarkeit9%

“Beschäftigt lange”

Pädagogisch-insgesamt5%

“Pädagogisch wertvolles Lernspiel”

beworben Vs Tatsächliches Produkt5%

“Der Artikel ist wie beschrieben”

Benutzerfreundlichkeit3%

“Super, einfach zu bedienen für einen 3 Jährigen”

Lese-/Schreibfähigkeiten3%

“Pädagogisch wertvoll mit sprachlichem Lerneffekt, wenn dieses Spiel z. B. durch einen Erwachsenen begleitet wird”

Design insgesamt2%

“Diese Umsetzung ist gut gemacht”

What buyers complain about

Speicherkapazität25%

“Aufbewahrung blöd”

Gesamtgröße25%

“Die Karten haben keine Standardgröße”

Farbe10%

“Damit man erkennt, da ist ein dunkleres Blau als auf dem anderen Bild”

Gewicht schwer10%

“Andere sind schwerer”

Top return reasons

Gesamtgröße43%
Gewicht schwer21%
Defekt Material/Teile11%
Haftung/Klebrigkeit11%
Buchse/Anschluss/Stecker7%
beworben Vs Tatsächliches Produkt7%

Common questions

Is lochkasten profitable to sell on Amazon Germany?
The niche generates €98K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the lochkasten niche?
3 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lochkasten?
Top complaints mined from reviews: Speicherkapazität, Gesamtgröße, Farbe. The return rate is 0.8%.
When does demand for lochkasten peak?
Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the lochkasten niche?
Listings span €6.38–€52.02; the average listing price is €10.39 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.