Is leckstein pferd profitable to sell on Amazon Germany?

The niche generates €93K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the leckstein pferd niche?

12 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in leckstein pferd?

Top complaints mined from reviews: Gewicht schwer, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.0%.

When does demand for leckstein pferd peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the leckstein pferd niche?

Listings span €5.84–€60.85; the average listing price is €21.67 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.

leckstein pferd

Worth a look

Shows low returns (0.0%), but soft demand (-13.2% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€21.67

avg listing price — sweet spot $15–$100

Review moat

Great181.48

avg incumbent reviews — the moat a new listing must climb

Price range

Great€5.84–€60.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad€93K

€93K/yr · 54K searches

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, leckstein pferd is a €93K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

leckstein pferd market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €65K–€87K; units × avg price
Conversion rate: 7.9%
Avg BSR: #64
Page quality: 0%
Prime: 39%
Sponsored: 65%
Out of stock: 1.8%
Avg brand age: 81 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

15%

Kerbl35%
imima22%
cdVet12%
Delizia6%
Paradies Pool GmbH6%
N Nagerteppich.de4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -13.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top leckstein pferd search terms

leckstein pferd36K/yr -16.6%5.8% conv.
mineralleckstein pferd11K/yr +2.3%5.4% conv.
lecksteine pferd4K/yr -25.6%4.1% conv.
mineralleckstein3K/yr -12.8%2.5% conv.

All search terms

Top leckstein pferd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leckstein 2-3 kg aus Bergkristallsalz

Kerbl€5.844.7★1,514 rev

imima Mineralleckstein Pferd Starter Set mit BIOTIN+ ZINCOBLOCK SUPERMAG MEDITERRANEO Salzleckstein Set 4 x 3 kg - Salzlecksteine für Pferde Schafe Ziegen und Wild

imima€50.274.5★173 rev

Delizia Kräuter-Leckstein Equisal DarmoFin 3kg Pferde spezielle Kräutermischung für wurmfeindliches Darmmilieu ADMR-konform nicht dopingrelevant

Kerbl€14.374.4★171 rev

cdVet Leckstein Meersalz Vitalis 5 kg - Natürliche Salzzufuhr für Tiere Reich an Elektrolyten und Mineralien

cdVet€8.164.6★166 rev

Paradies Pool GmbH Salit Mineral Leckstein Steinsalz 10kg Nahrungsergänzung Mineralfuttermittel für Rinder Schafe Ziegen Pferde und Wild

Paradies Pool GmbH€14.284.9★31 rev

Newest

by launch date

imima ZINCOBLOCK Set 2x3 kg - Mineralleckstein Pferd mit Zink Eisen Kobalt und Selen - Pferde Lecksteine mit Mittelmeer Salz - Ergänzungfutter Mineralfutter Lecksteine Salzlecksteine

imima€33.7399 rev

11mo ago

imima Mineralleckstein Pferd Starter Set mit BIOTIN+ ZINCOBLOCK SUPERMAG MEDITERRANEO Salzleckstein Set 4 x 3 kg - Salzlecksteine für Pferde Schafe Ziegen und Wild

imima€50.27173 rev

1y ago

RL24 - Kerbl Salzleckstein Leckstein für Pferde mit Mineralien & Spurenelementen Pferdeleckerlis aus 100% Bergkristallsalz Mineralleckstein mit Kordel Zusatzfutter 1 x 1750 g

RL24€8.0297 rev

2y ago

imima Mineralleckstein Pferd Vitamin Plus Selen Salzleckstein Set 2 x 3kg - Salzlecksteine für Pferde Schafe Ziegen Wild und Rind - Salz Leckstein Mineralstein

imima€32.7729 rev

3y ago

imima Mineralleckstein Pferd Anti-Insect Salzleckstein Set 2 x 3kg - Salzlecksteine für Pferde Schafe Ziegen Wild und Rind - Salz Leckstein Mineralstein

imima€38.3969 rev

3y ago

What buyers say about leckstein pferd

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Wird super gut angenommen scheint lecker zu schmecken”

Qualität insgesamt17%

“Alles super 👍🏼 Super Qualität und halten auch lange, da sie sehr groß sind”

Haustierfreundlich14%

“Ein gutes angenommens Produkt für die Tiere”

beworben Vs Tatsächliches Produkt11%

“Erfüllt den Zweck”

Gesamtgröße11%

“Gute Größe”

Preis-Leistungs-Verhältnis11%

“Guter Zustand und Preis”

Stärke3%

“Das Band, welches bereits um die Lecksteine liegt, ist auch sehr stabil”

Spaß/Unterhaltungserlebnis3%

“Sehr schöne Beschäftigung”

Geschmack3%

“Apfelgeschmack ist eigentlich etwas, das mein Pferd mag (der mag auch sonst eigentlich fast alles”

What buyers complain about

Gewicht schwer17%

“Paket war insgesamt 4,83kg schwer”

Preis-Leistungs-Verhältnis17%

“Preislich etwas Teuer”

Auslaufsicher17%

“Leider war einer der beiden Lecksteine, wahrscheinlich durch den Transport, halbiert worden, sodass man ihn nicht mehr hinhängen kann”

Geschmack insgesamt17%

“Klein und schmeckt nicht nach Apfel”

beworben Vs Tatsächliches Produkt17%

“Es ist irreführend, wenn der Artikel als 3 kg in der Warenkorb gelegt wird, aber mit 2,5 kg ausgeschildert ist und dann wiegen sie noch weniger. Lieber ehrliche Angaben machen.”

Gesamtgröße8%

“Zu groß”

Common questions

Is leckstein pferd profitable to sell on Amazon Germany?: The niche generates €93K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the leckstein pferd niche?: 12 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in leckstein pferd?: Top complaints mined from reviews: Gewicht schwer, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.0%.
When does demand for leckstein pferd peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the leckstein pferd niche?: Listings span €5.84–€60.85; the average listing price is €21.67 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.