Is hoymiles profitable to sell on Amazon Germany?

The niche generates €443K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Skip it (48/100).

How competitive is the hoymiles niche?

7 brands and 37 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in hoymiles?

Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.9%.

When does demand for hoymiles peak?

Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.

What does it cost to enter the hoymiles niche?

Listings span €5.74–€559.02; the average listing price is €131.14 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.

hoymiles

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great221.94

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€131.14

avg listing price — sweet spot $15–$100

Market size

Good€443K

€443K/yr · 129K searches

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad€5.74–€559.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, hoymiles is a €443K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hoymiles market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €393K–€525K; units × avg price
Conversion rate: 2.6%
Avg BSR: #27
Page quality: 0%
Prime: 50%
Sponsored: 33%
Out of stock: 16.4%
Avg brand age: 33 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Hoymiles80%
MXRPV5%
CNCOB4%
VALE4%
home Trends3%
IJIAMY2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Open Trend

Top hoymiles search terms

hoymiles61K/yr +17.4%0.9% conv.
hoymiles hms-1600-4t23K/yr +9.3%3.1% conv.
hoymiles wechselrichter11K/yr +65.8%1.1% conv.
hoymiles hms4K/yr +5.8%2.2% conv.
bc05 stecker4K/yr +40.5%10.5% conv.
bc05 kabel3K/yr +72.2%4.3% conv.
wechselrichter hoymiles4K/yr +33.4%0.9% conv.
hoymiles kabel3K/yr +15.4%4.7% conv.
hoymiles stecker3K/yr +38.3%13.6% conv.
bc052K/yr +47.6%7.3% conv.

All search terms

Top hoymiles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoymiles HMS-1600-4T Mikrowechselrichter für Vier Solar Module 1600 Watt mit optionalem WiFi für Balkonkraftwerk (Steuersatz: 0% nach 12 Absatz 3 UStG)

Hoymiles€159.874.5★146 rev

Hoymiles original HMS Field Connector/Feldstecker BC05 für Hoymiles Mikrowechselrichter HMS-Serie (Steuersatz: 0%)

Hoymiles€5.744.8★873 rev

Hoymiles HMS-2000-4T Mikrowechselrichter für Vier Solar Module 2000 Watt mit optionalem WiFi für Balkonkraftwerk (Steuersatz: 0% nach 12 Abs. 3 UstG)

Hoymiles€213.374.4★160 rev

Hoymiles HiBattery AC 1 92 kWh Solarbatterie Plug-and-Play Speicherlösung für Balkonkraftwerk & Photovoltaik erweiterbar bis 11 52 kWh (0% nach 12 Abs. 3 UStG 1x HiBattery AC)

Hoymiles€559.024.7★110 rev

Hoymiles HMS-800W-2T Mikrowechselrichter mit integriertem WiFi für Balkonkraftwerk (Steuersatz: 0% nach 12 Absatz 3 UStG)

Hoymiles€93.274.5★889 rev

Newest

by launch date

Hoymiles Mikro-Wechselrichter HF-800-WB 800VA Leistung WiFi und Bluetooth kompatibel Plug & Play

Hoymiles€78.645 rev

8mo ago

Hoymiles Mikro-Wechselrichter HiFlow 1600 Pro 1600VA Leistung Plug & Play 4 MPPT WLAN und Bluetooth Konnektivität

Hoymiles€193.686 rev

8mo ago

Hoymiles Mikro-Wechselrichter HiFlow 800 Pro 800VA Leistung Plug & Play 2 MPPT WLAN und Bluetooth Konnektivität

Hoymiles€110.334 rev

8mo ago

Hoymiles HiBattery AC 1 92 kWh Solarbatterie Plug-and-Play Speicherlösung für Balkonkraftwerk & Photovoltaik erweiterbar bis 11 52 kWh (0% nach 12 Abs. 3 UStG 1x HiBattery AC)

Hoymiles€559.02110 rev

9mo ago

Mikrowechselrichter Verschiedene Leistungen (800W / 1600W) und Eingänge (2T / 4T) (1600w/4t)

home Trends€169.615 rev

1y ago

What buyers say about hoymiles

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation19%

“Einfache Installation auf dem Handy”

Qualität insgesamt15%

“Super Produkt”

beworben Vs Tatsächliches Produkt12%

“Hält was es verspricht”

Gesamtgröße7%

“Alles passt”

Konnektivität – insgesamt6%

“auch für Nicht-Profis gut machbar – alles ließ sich schnell ins WLAN einbinden.”

Akkulaufzeit5%

“HiBattery”

Software/Anwendung4%

“funktioniert und alles korrekt auf der App”

Preis-Leistungs-Verhältnis4%

“Eine meiner besten Investitionen”

Benutzerfreundlichkeit4%

“brauchbar”

Buchse/Anschluss/Stecker3%

“Der Field Connector sitzt sauber”

What buyers complain about

Konnektivität – insgesamt20%

“Im 2er Verbund gibt es aktuell Probleme”

Haltbarkeit11%

“Wechselrichter nach fast einem Jahr defekt”

Funktionalität insgesamt9%

“Unzureichende Funktionalität”

Qualität insgesamt6%

“Müll”

Montage/Installation6%

“Elektrokabel ist mühselig zu installieren”

Software/Anwendung5%

“App ist doof”

Kompatibilität – insgesamt4%

“Nicht mit älteren Geräten kompatibel”

Gesamtgröße4%

“Er ist super klein im Vergleich zum Vorgänger”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Der unübersichtliche "Beipackzettell" enthält eine dürftige Anleitung”

beworben Vs Tatsächliches Produkt3%

“Foto irreführend”

Top return reasons

Kompatibilität – insgesamt35%

Gesamtgröße17%

Konnektivität – insgesamt15%

Funktionalität insgesamt13%

Defekt Material/Teile6%

beworben Vs Tatsächliches Produkt2%

Montage/Installation2%

Software/Anwendung1%

Buchse/Anschluss/Stecker1%

Ständiger Neustart oder Neustart1%

Common questions

Is hoymiles profitable to sell on Amazon Germany?: The niche generates €443K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Skip it (48/100).
How competitive is the hoymiles niche?: 7 brands and 37 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in hoymiles?: Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 0.9%.
When does demand for hoymiles peak?: Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.
What does it cost to enter the hoymiles niche?: Listings span €5.74–€559.02; the average listing price is €131.14 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.

hoymiles

hoymiles market data

Competition & brand share

Demand & seasonality

Top hoymiles search terms

Top hoymiles products on Amazon

Top sellers

Newest

Trending

What buyers say about hoymiles

What buyers love

What buyers complain about

Top return reasons

Common questions

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