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Hoymiles

brand-locked demand (top 5 brands take 96% of clicks) — Hoymiles doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 272 of 490 Gewerbe, Industrie & Wissenschaft niches · −1 vs the category median of 49

Market size 57Growth 52Conversion 33Competition 40Returns 95Price range 15Avg price 65Brand share 11Review moat 89Quality gap 35
This niche Category average · 490 niches

Is Hoymiles profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hoymiles is a €443K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.

Hoymiles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.6% over the last 90 days and 2.6% of searches end in a purchase.

€443K

revenue / yr

Units sold / yr4K
Search volume / yr+22.6%129K
Conversion rate2.6%
Avg price€131.14

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 37
Top-5 product click share61%
Open market4%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement33%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews222

Top Hoymiles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€44K€89K€133K€177K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

37

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Hoymiles80%
  • MXRPV5%
  • CNCOB4%
  • VALE4%
  • home Trends3%
  • IJIAMY2%
  • Open — no brand owns it (1 brand, 2%)

Hoymiles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR2.6%Products18Brands7Top 5 Brands96%OOS Rate16.4%Rating4.5★Reviews222Avg BSR#27
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Top Hoymiles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hoymiles61K/yr
  • hoymiles hms-1600-4t23K/yr
  • hoymiles wechselrichter11K/yr
  • hoymiles hms4K/yr
  • bc05 stecker4K/yr
  • bc05 kabel3K/yr
  • wechselrichter hoymiles4K/yr
  • hoymiles kabel3K/yr
  • hoymiles stecker3K/yr
  • bc052K/yr

What reviews say buyers love and hate about Hoymiles

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Montage/Installation19%

Einfache Installation auf dem Handy

Qualität insgesamt15%

Super Produkt

beworben Vs Tatsächliches Produkt12%

Hält was es verspricht

Gesamtgröße7%

Alles passt

Konnektivität – insgesamt6%

auch für Nicht-Profis gut machbar – alles ließ sich schnell ins WLAN einbinden.

What buyers complain about

71% of reviews
Konnektivität – insgesamt20%

Im 2er Verbund gibt es aktuell Probleme

Haltbarkeit11%

Wechselrichter nach fast einem Jahr defekt

Funktionalität insgesamt9%

Unzureichende Funktionalität

Qualität insgesamt6%

Müll

Montage/Installation6%

Elektrokabel ist mühselig zu installieren

Hoymiles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
35%
2Gesamtgröße
17%
3Konnektivität – insgesamt
15%
4Funktionalität insgesamt
13%
5Defekt Material/Teile
6%

Common Hoymiles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hoymiles 48/100 on Amazon Germany — Skip it. The niche generates €443K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +22.6% over the last 90 days.
Search demand for Hoymiles on Amazon Germany peaks in Jul–Aug, where the busiest month runs 2.8× the quietest.