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Glycerin

a concentrated shelf (top 5 take 78% of clicks) — Glycerin doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 290 of 490 Gewerbe, Industrie & Wissenschaft niches · −2 vs the category median of 49

Market size 69Growth 23Conversion 92Competition 18Returns 100Price range 50Avg price 53Brand share 19Review moat 48Quality gap 22
This niche Category average · 490 niches

Is Glycerin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glycerin is a €703K/yr Amazon Germany market (507K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Glycerin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 11.2% of searches end in a purchase.

€703K

revenue / yr

Units sold / yr50K
Search volume / yr-3.0%507K
Conversion rate11.2%
Avg price€12.40

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers7 · 12
Top-5 product click share78%
Open market8%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)3· 3 succeeded
Avg rating4.7★
Avg reviews1,740

Top Glycerin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€105K€211K€316K€422K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Chemical Ecosolutions56%
  • ISOLATECH14%
  • PLANTAWA9%
  • VIROXIDIN7%
  • Naissance6%
  • HERRLAN PSM5%
  • Open — no brand owns it (1 brand, 2%)

Glycerin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume507KCVR11.2%Products13Brands7Top 5 Brands92%OOS Rate0.4%Rating4.7★Reviews1,740Avg BSR#33
30K20KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Top Glycerin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glycerin268K/yr
  • glycerin flüssig100K/yr
  • glycerin kaufen43K/yr
  • glycerin zum fenster putzen21K/yr
  • pflanzliches glycerin19K/yr
  • glycerin lebensmittelqualität17K/yr
  • vegetable glycerin9K/yr
  • glycerin pflanzlich5K/yr
  • glyzerin7K/yr
  • glycerin e4224K/yr

What reviews say buyers love and hate about Glycerin

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt44%

Super Produkt

Preis-Leistungs-Verhältnis10%

Preis Leistung super

beworben Vs Tatsächliches Produkt10%

Produkt tut, was es soll

Geruch7%

ohne auffälligen Geruch oder Rückstände Positiv ist auch dass die Produkte pflanzenbasiert sind

Einfache Reinigung7%

Zum putzen ideal

What buyers complain about

67% of reviews
Feucht/Trocken13%

Nass von Aussen

Funktionalität insgesamt9%

Glycerin halt

Haftung/Klebrigkeit6%

weniger klebriges Feuchthaltemittel

Verdünnt/wässrig6%

Es ist ziemlich dick flüssig und schmiert

Qualität insgesamt6%

Wahrscheinlich nicht Eur. Ph. Qualität

Glycerin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
29%
2beworben Vs Tatsächliches Produkt
14%
3Funktionalität insgesamt
14%
4Kompatibilität – insgesamt
7%
5Geruch
7%

Common Glycerin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glycerin 47/100 on Amazon Germany — Skip it. The niche generates €703K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.
Search demand for Glycerin on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.0× the quietest.