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Flir

soft demand (-65.5% this quarter) — Flir doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 474 of 490 Gewerbe, Industrie & Wissenschaft niches · −19 vs the category median of 49

Market size 43Growth 0Conversion 19Competition 50Returns 13Price range 4Avg price 47Brand share 3Review moat 74Quality gap 65
This niche Category average · 490 niches

Is Flir profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Flir is a €227K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Flir: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -65.5% over the last 90 days and 1.5% of searches end in a purchase.

€227K

revenue / yr

Units sold / yr2K
Search volume / yr-65.5%79K
Conversion rate1.5%
Avg price€193.45

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 35
Top-5 product click share55%
Open market1%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)12· 11 succeeded
Avg rating4.4★
Avg reviews541

Top Flir products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€23K€45K€68K€91K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Thermal Master57%
  • FLIR26%
  • HIKMICRO8%
  • TOPDON6%
  • Vantrue Power2%
  • GOYOJO1%
  • Open — no brand owns it (0%)

Flir demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR1.5%Products24Brands6Top 5 Brands99%OOS Rate6.4%Rating4.4★Reviews541Avg BSR#23
5K4KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Flir search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wärmebildkamera iphone38K/yr
  • thermal master p312K/yr
  • thermal master8K/yr
  • flir one9K/yr
  • flir one pro7K/yr
  • iphone wärmebildkamera3K/yr
  • flir one gen 32K/yr

What reviews say buyers love and hate about Flir

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Preis-Leistungs-Verhältnis26%

Ansonsten Preis Leitung OK

Qualität insgesamt13%

Super Produkt

beworben Vs Tatsächliches Produkt10%

Erfüllt alle Erwartungen

Benutzerfreundlichkeit9%

man speichert Bilder easy auf Karte.

Gesamtgröße4%

Passt

What buyers complain about

76% of reviews
Kompatibilität – insgesamt20%

Inkompatibel für iPhone 17 Pro

Gesamtgröße11%

Mit Handy doch ein wenig klein

Funktionalität insgesamt10%

Kein Erfolg

Konnektivität – insgesamt8%

Die Verbindung zu meinem Handy gelang mir nicht auf Anhieb

beworben Vs Tatsächliches Produkt8%

Falsche Angaben in Produktbeschreibung

Flir return rate & reasons

Why buyers send it back, as a share of all return requests.

8.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kompatibilität – insgesamt
25%
2Funktionalität insgesamt
15%
3Konnektivität – insgesamt
9%
4Qualität insgesamt
8%
5Bild/Bildklarheit
7%

Common Flir questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flir 30/100 on Amazon Germany — Skip it. The niche generates €227K/yr across 24 tracked products. 11 of 12 products launched in the last 360 days are still selling. Search demand moved -65.5% over the last 90 days.
Search demand for Flir on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.