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flir

Skip it

Soft demand (-65.5% this quarter) — this niche doesn't clear our bar today.

Market size 43Growth 0Conversion 19Competition 50Returns 13Price range 4Avg price 47Brand share 3Review moat 74Quality gap 65

Review moat

Good540.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€193.45

avg listing price — sweet spot $15–$100

Market size

Okay€227K

€227K/yr · 79K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Price range

Bad€91.05–€339.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-65.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, flir is a €227K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

flir market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€242K–€290K
units × avg price
Conversion rate
1.5%
Avg BSR
#23
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
6.4%
Avg brand age
35 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

35

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Thermal Master57%
  • FLIR26%
  • HIKMICRO8%
  • TOPDON6%
  • Vantrue Power2%
  • GOYOJO1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -65.5% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top flir search terms

  • wärmebildkamera iphone38K/yr
  • thermal master p312K/yr
  • thermal master8K/yr
  • flir one9K/yr
  • flir one pro7K/yr
  • iphone wärmebildkamera3K/yr
  • flir one gen 32K/yr
All search terms

Top flir products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€23K20%€45K30%€68K40%€91K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about flir

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis26%

“Ansonsten Preis Leitung OK”

Qualität insgesamt13%

“Super Produkt”

beworben Vs Tatsächliches Produkt10%

“Erfüllt alle Erwartungen”

Benutzerfreundlichkeit9%

“man speichert Bilder easy auf Karte.”

Gesamtgröße4%

“Passt”

Heizung4%

“Gutes Wärmebild zum kleinen Preis”

Konnektivität – insgesamt3%

“hat sich schnell mit dem Handy verbinden können”

Portabilität3%

“Kompaktheit & Mobilität”

Montage/Installation2%

“Die Installation der Software war total einfach und funktionierte sofort”

Kompatibilität – insgesamt2%

“Mit meinem Galaxy S24 Ultra funktioniert das ganze wunderbar”

What buyers complain about

Kompatibilität – insgesamt20%

“Inkompatibel für iPhone 17 Pro”

Gesamtgröße11%

“Mit Handy doch ein wenig klein”

Funktionalität insgesamt10%

“Kein Erfolg”

Konnektivität – insgesamt8%

“Die Verbindung zu meinem Handy gelang mir nicht auf Anhieb”

beworben Vs Tatsächliches Produkt8%

“Falsche Angaben in Produktbeschreibung”

Bild/Bildklarheit4%

“Das Bild wirkt vergleichsweise unruhig”

Preis-Leistungs-Verhältnis4%

“Teuer - bedingt hilfreich”

Gesamt anzeigen4%

“Das Dualbild passt gar nicht übereinander”

Benutzerfreundlichkeit3%

“sind umständlich”

Bildfokus3%

“Die Qualität die man sieht auf der Kamera ist nicht ganz sauber scharf”

Top return reasons

Kompatibilität – insgesamt25%
Funktionalität insgesamt15%
Konnektivität – insgesamt9%
Qualität insgesamt8%
Bild/Bildklarheit7%
beworben Vs Tatsächliches Produkt4%
Heizung4%
Defekt Material/Teile3%
Gesamtgröße3%
Benutzerfreundlichkeit3%

Common questions

Is flir profitable to sell on Amazon Germany?
The niche generates €227K/yr across 24 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -65.5%. Flapen's verdict: Skip it (30/100).
How competitive is the flir niche?
6 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in flir?
Top complaints mined from reviews: Kompatibilität – insgesamt, Gesamtgröße, Funktionalität insgesamt. The return rate is 8.4% — above our launch gate.
When does demand for flir peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the flir niche?
Listings span €91.05–€339.53; the average listing price is €193.45 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.