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58

eierkarton

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 17Conversion 52Competition 79Returns 97Price range 86Avg price 95Brand share 51Review moat 95Quality gap 43

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Review moat

Incredible91.12

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€23.55

avg listing price — sweet spot $15–$100

Price range

Great€8.89–€66.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€182K

€182K/yr · 183K searches

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, eierkarton is a €182K/yr Amazon Germany market (183K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€141K–€188K
units × avg price
Launch success
0%
0 of 13 new (360d)
Conversion rate
4.2%
Avg BSR
#77
Page quality
0%
Prime
38%
Sponsored
70%
Out of stock
14.4%
Avg brand age
32 months
Avg seller age
205 days

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

21%

  • Generisch26%
  • Ingbertson20%
  • Hansepack2416%
  • eivolution7%
  • Funny5%
  • Sobsy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.3×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5K6%€11K9%€16K12%€22K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 50 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Ware”

beworben Vs Tatsächliches Produkt15%

“So wie man sie braucht”

Farbe14%

“Supi schone Farben”

Stärke13%

“Sind robust”

Materialqualität5%

“Sehr schönes Material”

Gesamtgröße4%

“Eierbehälter. Auch xl Eier passen noch gerade rein.”

Umweltfreundlichkeit3%

“umweltfreundlich”

Benutzerfreundlichkeit3%

“Das öffnen geht aber auch gut”

Design insgesamt3%

“Design & Funktionalität”

Preis-Leistungs-Verhältnis2%

“Günstig und gut”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“Teuer”

Gesamtgröße23%

“Für M-Eier fast schon zu klein”

Qualität insgesamt9%

“Auch die Qualität lässt zu Wünschen übrig, da die Eierkartons sehr instabil sind”

Stärke7%

“könnten etwas stabiler sein.”

beworben Vs Tatsächliches Produkt3%

“leider nicht ansatzweise wie im Artikelbild und der Artikelbeschreibung mit geschlossenem Deckel beschrieben.”

Einfache Reinigung2%

“Passform/Scharnier ist bei einigen Schachteln nicht sauber – Deckel schließt nicht richtig oder sitzt schief”

Recyceln/Wiederverwenden2%

“Eierkartons aus hygienischen Gründen nicht wiederverwendet werden sollen.”

Top return reasons

Gesamtgröße43%
Defekt Material/Teile13%
beworben Vs Tatsächliches Produkt10%
Materialqualität7%
Benutzerfreundlichkeit5%
Farbe3%
Kompatibilität – insgesamt3%
Dünn3%
Mechanismus probleme2%
Form/Stil2%

Common questions

Is eierkarton profitable to sell on Amazon Germany?
The niche generates €182K/yr across 50 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the eierkarton niche?
19 brands and 23 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in eierkarton?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.
When does demand for eierkarton peak?
Demand peaks in Mar–Apr; the busiest month runs 3.3× the quietest.
What does it cost to enter the eierkarton niche?
Listings span €8.89–€66.16; the average listing price is €23.55 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.

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