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Deckenhalter Pferd

Fail

Shoppers spend an estimated $20K a year here, so Deckenhalter Pferd is a Fail.

Flapen Score
36
36 / 100
Ranks 452 of 490 Gewerbe, Industrie & Wissenschaft niches · −13 vs the category median of 49
Market size
€20K/yr45K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
73%top-5 click share · 8 brands · 36 sellers

Flapen Score

Deckenhalter Pferd against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Deckenhalter Pferd is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deckenhalter Pferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Deckenhalter Pferd 45K times last year and spent an estimated €20K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
1.3%
Market size, estimated
€20Ka year
Top search term
deckenhalter pferd19K searches a year

02 · Price

A sale here is worth €34.13.

Listings sell for €34.13 on average, from €13.24 to €111.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €34.13 that is €0 to €3K a year per listing.

Average price
€34.13inside the $15 to $100 sweet spot
Price range
€13.24–€111.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #411 within Landwirtschaftliche Geräte & Zubehör. It carries 216 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
46%
Out of stock, average day
11.0%
Average rank
#411in Landwirtschaftliche Geräte & Zubehör
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
216per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Deckenhalter Pferd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

36

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Brand 153%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Deckenhalter Pferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top Deckenhalter Pferd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deckenhalter pferd19K/yr
  • deckenhalter11K/yr
  • schabrackenhalter8K/yr
  • pferdedeckenhalter7K/yr

Reviews and returns

What reviews say buyers love and hate about Deckenhalter Pferd

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”
1.3%of orders come back
“Qualität 1”
A buyer, on “Qualität insgesamt”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Deckenhalter Pferd questions

Answered from the same tracked data.