brennpaste
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great€16.09avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good€4.51–€42.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,200.95avg incumbent reviews — the moat a new listing must climb
Market size
Good€421K€421K/yr · 357K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, brennpaste is a €421K/yr Amazon Germany market (357K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- €322K–€402K
- units × avg price
- Launch success
- —
- 0 of 2 new (360d)
- Conversion rate
- 7.3%
- Avg BSR
- #691
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 62%
- Out of stock
- 1.4%
- Avg brand age
- 64 months
- Avg seller age
- 194 days
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
47
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
11%
- HENDI35%
- EVERSMOKE24%
- German Fire10%
- Höfer Chemie8%
- campcooga6%
- TILL6%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12x Eversmoke Sicherheits Premium Bio Brennpaste Brenngel Chafing Dish Speisenwärmer (12 Dosen je 200g)
EVERSMOKE€20.584.6★676 rev
HENDI Brennpaste Flasche ruß- und geruchlos Brenngel Fire Paste für Wärmebehälter zum Warmhalten von Speisen für Chafing Dish 1L
HENDI€8.474.5★920 rev
HENDI Brennpaste 12 Stück ruß- und geruchlos Brenndauer 3 Stunden Brenngel Fire Paste für Wärmebehälter zum Warmhalten von Speisen für Chafing Dish 200gr
HENDI€18.094.7★1,738 rev
HENDI Brennpaste 24 Stück ruß- und geruchlos Brenndauer 3 Stunden Brenngel Fire Paste für Wärmebehälter zum Warmhalten von Speisen für Chafing Dish 200gr
HENDI€28.464.7★1,738 rev
campcooga Sicherheits Brennpaste 200 g Chafing Dish Speisenwärmer Fondue Warmhalteplatte Brenngel Rechaud (6 Stück 1200 Gramm)
campcooga€14.724.5★61 rev
Newest
by launch date
ASOUUNLD 4 Stück Brennpastenbehälter mit Deckel Brennpaste für Warmhaltebehälter Edelstahl Brennbehälter für 200g Brennpaste Passend für Fondue Brenner und Speisewärmer Ideal für Buffet Fondue Camping
ASOUUNLD€10.2012 rev
campcooga Sicherheits Brennpaste 200 g Chafing Dish Speisenwärmer Fondue Warmhalteplatte Brenngel Rechaud (6 Stück 1200 Gramm)
campcooga€14.7261 rev
Höfer Chemie Firegel Brennpaste 6 x 200g - Zum Warmhalten von Speisen - Für Chafing Dish & Buffet - Aus Natürlichem Bioethanol - ca. 2 5 h Brenndauer
Höfer Chemie€13.771,085 rev
GBACHOOSE 4 Stück Brennpastenbehälter mit Deckel Brennpaste für Warmhaltebehälter Fondue Brenneraus Edelstahl Spiritusbrenner für Chafing Dish Brennpaste Buffet Zubehör Fondue
GBACHOOSE€13.9549 rev
EDEKA Brennpaste Dose 6 Stück für Warmhaltebehälter & Fondue 6x200g Dosen Sicherheitsbrennpaste aus Bio-Alkohol Geruchsfrei Rußfrei FOODSERVICE aus Deutschland
EDEKA€14.5698 rev
Trending
90-day click momentumASOUUNLD 4 Stück Brennpastenbehälter mit Deckel Brennpaste für Warmhaltebehälter Edelstahl Brennbehälter für 200g Brennpaste Passend für Fondue Brenner und Speisewärmer Ideal für Buffet Fondue Camping
ASOUUNLD€10.203.6★
Farmlight Brennpaste Brenngel Anzündpaste Gel Paste Fondue Raclett Grill (3 liter)
Farmlight€16.824.6★
6x Eversmoke Sicherheits Premium Bio Brennpaste Brenngel Chafing Dish Speisenwärmer (6 Dosen je 200g)
EVERSMOKE€16.054.6★
LotusGrill Brennpaste 500 ml! in der sparsamen Familiengröße - Speziell entwickelt für den raucharmen Holzkohlegrill/Tischgrill
LotusGrill€12.544.8★
campcooga Sicherheits Brennpaste 200 g Chafing Dish Speisenwärmer Fondue Warmhalteplatte Brenngel Rechaud (6 Stück 1200 Gramm)
campcooga€14.724.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Ware wie erwartet”
“Preis Leistung super”
“Einfache Handhabung”
“sehr stabil für Wärmebehälter”
“Gut und sicher in der Anwendung, lange brennauer”
“geruchsneutral”
“Passt”
“aber trotzdem stabil genug für den normalen Gebrauch.”
“nehmen nicht viel Platz ein.”
What buyers complain about
“Drei Dosen waren etwas ausgelaufen”
“Das stinkt”
“Unverschämt teuer”
“brennt”
“Sehr sehr billige Verarbeitung”
“Produkt nicht wie beschrieben”
“Paste hat nicht lange gebrannt, ca. 1.45 Std”
“Inkompatibel mit campingkocher”
“Dünnes Material”
“Zu groß”
Top return reasons
Common questions
- Is brennpaste profitable to sell on Amazon Germany?
- The niche generates €421K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the brennpaste niche?
- 12 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in brennpaste?
- Top complaints mined from reviews: Auslaufsicher, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- When does demand for brennpaste peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the brennpaste niche?
- Listings span €4.51–€42.98; the average listing price is €16.09 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.
Related niches in Gewerbe, Industrie & Wissenschaft
- 66drahtseil 3mmWorth a look
- 67getränkedosen verschlussWorth a look
- 67voliereWorth a look
- 67wachteleierschachtelnWorth a look
- 67weidezaungerät solarWorth a look
- 67bakteriostatisches wasserWorth a look