Is base 70/30 profitable to sell on Amazon Germany?

The niche generates €72K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (43/100).

How competitive is the base 70/30 niche?

8 brands and 12 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in base 70/30?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.1%.

When does demand for base 70/30 peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the base 70/30 niche?

Listings span €12.87–€39.63; the average listing price is €22.01 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.

base 70/30

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€22.01

avg listing price — sweet spot $15–$100

Price range

Great€12.87–€39.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great242.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€72K

€72K/yr · 56K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Germany niche tracking, base 70/30 is a €72K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

base 70/30 market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: €66K–€88K; units × avg price
Conversion rate: 5.9%
Avg BSR: #258
Page quality: 0%
Prime: 77%
Sponsored: 69%
Out of stock: 11.5%
Avg brand age: 41 months
Avg seller age: 205 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

IMECIG31%
Lubrisolve24%
STEFANO FOOD21%
Ciberate13%
LANGGI5%
hd-line2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top base 70/30 search terms

liquid base 70 3019K/yr +13.9%0.6% conv.
base 70/30 zum dampfen19K/yr -18.0%2.3% conv.
base 70/307K/yr -13.2%1.7% conv.
vg pg 70 30 base4K/yr -2.2%2.9% conv.
base liquid 70/30 1000ml für e-zigarette4K/yr -9.3%0.7% conv.
pg vg 70 303K/yr +2.3%1.8% conv.

All search terms

Top base 70/30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IMECIG 2 x 500ml 70% VG Glycerin/ 30% PG Propylenglykol rein pflanzlich 0% Zusatzstoffe hochwertige Qualität Glycerin Propylenglykol

IMECIG€22.584.5★325 rev

Ciberate 2 x 500ml 70% VG Glycerin / 30% PG Propylenglykol - Vegan Pflanzlich Pharmazeutische Qualität Premium Hochreines VG/PG-Gemisch 0% Zusatzstoffe

Ciberate€22.184.9★28 rev

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x1000ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€22.584.9★95 rev

70:30 VG:PG Pflanzliches Glycerin: Monopropylenglykol-Mischung EP/USP-Qualität gentechnikfrei farblos und geruchlos 500 ml

Lubrisolve€12.874.3★90 rev

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x500ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€17.524.8★75 rev

Newest

by launch date

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x1000ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€22.5895 rev

4mo ago

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x500ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€17.5275 rev

4mo ago

HERRLAN Glycerin 99 5% E422 + Propylenglykol 99 5% E1520 I Set 2 x 1000 ml Ph.Eur. I HERRLAN-Qualität I Made in Germany

HERRLAN PSM€20.8974 rev

4mo ago

2x Glycerin 99 7% + 2x Propylenglycol 99 8% Set - 4x1000ml (VG PG) - USP

STEFANO FOOD€39.636 rev

4mo ago

LANGGI€20.0199 rev

8mo ago

What buyers say about base 70/30

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt40%

“Super Produkt”

Preis-Leistungs-Verhältnis19%

“Gute Ware Guter Preis mit Weitblick”

Geruch12%

“ohne auffälligen Geruch oder Rückstände Positiv ist auch dass die Produkte pflanzenbasiert sind”

beworben Vs Tatsächliches Produkt10%

“macht was es soll”

Benutzerfreundlichkeit5%

“Anwendung perfekt”

Auslaufsicher2%

“ohne ausgelaufene Flüssigkeit”

Gesamtgröße1%

“passt”

Einfache Reinigung1%

“Saubere Ware als Base für E-Zigararetten”

Stärke1%

“entstehen daraus sehr stabile,”

Sicherheitsstandards1%

“Die Flaschen kommen mit einem praktischen Sicherheitsverschluss, der bei Haushalten mit Kindern ein absolutes Muss ist”

What buyers complain about

Geruch18%

“Unangenehmer Chemischer Geruch”

Preis-Leistungs-Verhältnis12%

“Gutes Produkt, Preis leider etwas hoch”

Auslaufsicher10%

“Flaschen ausgelaufen”

Haftung/Klebrigkeit8%

“weniger klebriges Feuchthaltemittel”

Dicke5%

“die Mischung ist tatsächlich ziemlich hochrein bzw. dickflüssig.”

Qualität insgesamt4%

“Im Grunde kann man zur Qualität des Inhaltes keine Aussage treffen, da die Qualität von einem Laien natürlich nur schwer zu beurteilen ist”

Zertifizierungen3%

“Zertifikate für die in der Artikelbeschreibung erwähnten Prüfungen werden leider nicht gezeigt, sodass man den Herstellerangaben zur jeweiligen Reinheit vertrauen muss”

Benutzerfreundlichkeit2%

“Große Flaschen etwas unhandlich”

Gesamtgröße1%

“Große Flaschen etwas unhandlich”

Top return reasons

Defekt Material/Teile15%

Auslaufsicher15%

Geruch15%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt8%

Benutzerfreundlichkeit8%

Gesamtgröße8%

Kompatibilität – insgesamt8%

Funktionalität insgesamt8%

Preis-Leistungs-Verhältnis8%

Common questions

Is base 70/30 profitable to sell on Amazon Germany?: The niche generates €72K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (43/100).
How competitive is the base 70/30 niche?: 8 brands and 12 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in base 70/30?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.1%.
When does demand for base 70/30 peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the base 70/30 niche?: Listings span €12.87–€39.63; the average listing price is €22.01 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.

base 70/30

base 70/30 market data

Competition & brand share

Demand & seasonality

Top base 70/30 search terms

Top base 70/30 products on Amazon

Top sellers

Newest

Trending

What buyers say about base 70/30

What buyers love

What buyers complain about

Top return reasons

Common questions

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