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Base 70/30

brand-locked demand (top 5 brands take 94% of clicks) — Base 70/30 doesn't clear our bar today.

Flapen Score

43
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Ranks 382 of 490 Gewerbe, Industrie & Wissenschaft niches · −6 vs the category median of 49

Market size 18Growth 23Conversion 66Competition 21Returns 99Price range 89Avg price 93Brand share 15Review moat 88Quality gap 20
This niche Category average · 490 niches

Is Base 70/30 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Base 70/30 is a €72K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Base 70/30: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.3% over the last 90 days and 5.9% of searches end in a purchase.

€72K

revenue / yr

Units sold / yr4K
Search volume / yr-4.3%56K
Conversion rate5.9%
Avg price€22.01

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 12
Top-5 product click share75%
Open market6%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)5· 5 succeeded
Avg rating4.7★
Avg reviews243

Top Base 70/30 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€14K€22K€29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • IMECIG31%
  • Lubrisolve24%
  • STEFANO FOOD21%
  • Ciberate13%
  • LANGGI5%
  • hd-line2%
  • Open — no brand owns it (2 brands, 4%)

Base 70/30 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR5.9%Products13Brands8Top 5 Brands94%OOS Rate11.5%Rating4.7★Reviews243Avg BSR#258
2K2KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Base 70/30 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquid base 70 3019K/yr
  • base 70/30 zum dampfen19K/yr
  • base 70/307K/yr
  • vg pg 70 30 base4K/yr
  • base liquid 70/30 1000ml für e-zigarette4K/yr
  • pg vg 70 303K/yr

What reviews say buyers love and hate about Base 70/30

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt40%

Super Produkt

Preis-Leistungs-Verhältnis19%

Gute Ware Guter Preis mit Weitblick

Geruch12%

ohne auffälligen Geruch oder Rückstände Positiv ist auch dass die Produkte pflanzenbasiert sind

beworben Vs Tatsächliches Produkt10%

macht was es soll

Benutzerfreundlichkeit5%

Anwendung perfekt

What buyers complain about

62% of reviews
Geruch18%

Unangenehmer Chemischer Geruch

Preis-Leistungs-Verhältnis12%

Gutes Produkt, Preis leider etwas hoch

Auslaufsicher10%

Flaschen ausgelaufen

Haftung/Klebrigkeit8%

weniger klebriges Feuchthaltemittel

Dicke5%

die Mischung ist tatsächlich ziemlich hochrein bzw. dickflüssig.

Base 70/30 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
15%
2Auslaufsicher
15%
3Geruch
15%
4Qualität insgesamt
8%
5beworben Vs Tatsächliches Produkt
8%

Common Base 70/30 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Base 70/30 43/100 on Amazon Germany — Skip it. The niche generates €72K/yr across 13 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -4.3% over the last 90 days.
Search demand for Base 70/30 on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.