Is base 50/50 profitable to sell on Amazon Germany?

The niche generates €728K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the base 50/50 niche?

12 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in base 50/50?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.1%.

When does demand for base 50/50 peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the base 50/50 niche?

Listings span €9.71–€24.97; the average listing price is €18.78 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.

base 50/50

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€18.78

avg listing price — sweet spot $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good534

avg incumbent reviews — the moat a new listing must climb

Market size

Good€728K

€728K/yr · 468K searches

Price range

Good€9.71–€24.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon Germany niche tracking, base 50/50 is a €728K/yr Amazon Germany market (468K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €563K–€751K; units × avg price
Launch success: 83%; 5 of 6 new (360d)
Conversion rate: 8.3%
Avg BSR: #106
Page quality: 0%
Prime: 63%
Sponsored: 94%
Out of stock: 16.6%
Avg brand age: 60 months
Avg seller age: 187 days

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

STEFANO FOOD32%
HERRLAN PSM26%
LANGGI13%
GREAT VITA9%
hd-line7%
Belissia3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HERRLAN Glycerin 99 5% E422 + Propylenglykol 99 5% E1520 I Set 2 x 1000 ml Ph.Eur. I HERRLAN-Qualität I Made in Germany

HERRLAN PSM€20.894.7★74 rev

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x1000ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€22.584.9★95 rev

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x500ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€17.524.8★75 rev

LANGGI€20.014.9★99 rev

GreatVita PG VG Glycerin & Propylenglykol Set 1L + 1L - 99 9% Glycerin Flüssig Hochrein in Lebensmittelqualität - Veganes Glyzerin & PG für DIY Kosmetik & Hautpflege - Liquid Base

GREAT VITA€17.844.4★257 rev

Newest

by launch date

HERRLAN Glycerin 99 9% E422 + Propylenglykol 99 9% E1520 2 x 1000 ml Set Ph.Eur. - SPITZENQUALITÄT - Made in Germany

HERRLAN PSM€24.974 rev

2mo ago

HERRLAN Glycerin 99 5% E422 + Propylenglykol 99 5% E1520 I Set 2 x 1000 ml Ph.Eur. I HERRLAN-Qualität I Made in Germany

HERRLAN PSM€20.8974 rev

4mo ago

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x1000ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€22.5895 rev

4mo ago

STEFANO FOOD Glycerin (VG) 99 7% + Propylenglycol (PG) 99 8% - 2x500ml flüssig [Set] - 100% Pflanzenbasiert - USP & Lebensmittelqualität - E422+E1520 - Flasche versiegelt mit Sicherheitsverschluß

STEFANO FOOD€17.5275 rev

4mo ago

LANGGI€20.0199 rev

8mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt46%

“Super Produkt”

Preis-Leistungs-Verhältnis15%

“Super Ware, Preisleistung👍”

Geruch11%

“ohne auffälligen Geruch oder Rückstände Positiv ist auch dass die Produkte pflanzenbasiert sind”

beworben Vs Tatsächliches Produkt9%

“macht was es soll”

Benutzerfreundlichkeit4%

“Anwendung perfekt”

Gesamtgröße2%

“Passt”

Effizienz2%

“Produkt funktioniert super, nichts zu Mängeln”

Auslaufsicher2%

“ohne ausgelaufene Flüssigkeit”

Einfache Reinigung1%

“Saubere Ware als Base für E-Zigararetten”

Stärke1%

“entstehen daraus sehr stabile,”

What buyers complain about

Geruch30%

“Das Propylenglykol riecht nach Lackentferner”

Preis-Leistungs-Verhältnis12%

“Gutes Produkt, Preis leider etwas hoch”

Auslaufsicher7%

“Flaschen ausgelaufen”

Nebenwirkungen7%

“ich habe einen starken Acetongeruch nach Anbruch und anmischen festgestellt, von daher würde ich dieses Produkt also auf gar keinen Fall für Liquids empfehlen.”

Haftung/Klebrigkeit4%

“weniger klebriges Feuchthaltemittel”

Qualität insgesamt3%

“Im Grunde kann man zur Qualität des Inhaltes keine Aussage treffen, da die Qualität von einem Laien natürlich nur schwer zu beurteilen ist”

Zertifizierungen2%

“Zertifikate für die in der Artikelbeschreibung erwähnten Prüfungen werden leider nicht gezeigt, sodass man den Herstellerangaben zur jeweiligen Reinheit vertrauen muss”

Dicke2%

“Normalerweise muss das etwas dickflüssiger und geruchlos sein”

Alkoholgehalt2%

“schade um alles das PG stinkt sehr sehr doll nach alkohol”

Benutzerfreundlichkeit2%

“Große Flaschen etwas unhandlich”

Top return reasons

Auslaufsicher17%

Funktionalität insgesamt17%

Qualität insgesamt17%

Kompatibilität – insgesamt11%

beworben Vs Tatsächliches Produkt11%

Gesamtgröße11%

Defekt Material/Teile6%

Geruch6%

Benutzerfreundlichkeit6%

Common questions

Is base 50/50 profitable to sell on Amazon Germany?: The niche generates €728K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the base 50/50 niche?: 12 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in base 50/50?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Auslaufsicher. The return rate is 0.1%.
When does demand for base 50/50 peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the base 50/50 niche?: Listings span €9.71–€24.97; the average listing price is €18.78 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.

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base 50/50

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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