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Base 50/50

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 71% of clicks, so Base 50/50 is a Maybe.

Flapen Score
53
53 / 100
Top 33% of 490 Gewerbe, Industrie & Wissenschaft niches · +4 vs the category median of 49
Market size
€728K/yr468K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
71%top-5 click share · 12 brands · 14 sellers

Flapen Score

Base 50/50 against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Base 50/50 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Base 50/50 market on Amazon at a glance

Shoppers on Amazon Germany searched for Base 50/50 468K times last year and spent an estimated €728K. The top 5 brands take 86% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €728K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
8.3%
Market size, estimated
€728Ka year
Peak month
August1.3× the quietest month
Top search term
liquid base73K searches a year

02 · Price

A sale here is worth €18.78.

Listings sell for €18.78 on average, from €9.71 to €24.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €18.78 that is €14K to €19K a year per listing.

Average price
€18.78inside the $15 to $100 sweet spot
Price range
€9.71–€24.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€14K–€19K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #106 within Labor- & wissenschaftlich genutzte Produkte. It carries 534 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
63%
Out of stock, average day
16.6%
Average rank
#106in Labor- & wissenschaftlich genutzte Produkte
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
534per listing
Listings tracked
16

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
60 months

Products

Top Base 50/50 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

€0€36K€73K€109K€146K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

14

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

11%

  • STEFANO FOOD32%
  • HERRLAN PSM26%
  • LANGGI13%
  • GREAT VITA9%
  • hd-line7%
  • Belissia3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Base 50/50 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Base 50/50 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liquid base73K/yr
  • base65K/yr
  • pg vg47K/yr
  • basis liquid 50 5041K/yr
  • base 50/5038K/yr
  • vg pg28K/yr
  • base 50 50 1000ml29K/yr
  • glycerin propylenglykol20K/yr
  • liquid base 1000ml25K/yr
  • base liquid 50/50 für e zigarette15K/yr

Reviews and returns

What reviews say buyers love and hate about Base 50/50

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Geruch”
0.1%of orders come back
“Das Propylenglykol riecht nach Lackentferner”
A buyer, on “Geruch”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Base 50/50 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data