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Base 50/50

Base 50/50 shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 33% of 490 Gewerbe, Industrie & Wissenschaft niches · +4 vs the category median of 49

Market size 70Growth 25Conversion 80Competition 24Returns 100Price range 65Avg price 84Brand share 32Review moat 74Quality gap 24
This niche Category average · 490 niches

Is Base 50/50 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Base 50/50 is a €728K/yr Amazon Germany market (468K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.

Base 50/50: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.0% over the last 90 days and 8.3% of searches end in a purchase.

€728K

revenue / yr

Units sold / yr40K
Search volume / yr+0.0%468K
Conversion rate8.3%
Avg price€18.78

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 14
Top-5 product click share71%
Open market14%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)6· 5 succeeded
Avg rating4.6★
Avg reviews534

Top Base 50/50 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€36K€73K€109K€146K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • STEFANO FOOD32%
  • HERRLAN PSM26%
  • LANGGI13%
  • GREAT VITA9%
  • hd-line7%
  • Belissia3%
  • Open — no brand owns it (6 brands, 11%)

Base 50/50 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume468KCVR8.3%Products16Brands12Top 5 Brands86%OOS Rate16.6%Rating4.6★Reviews534Avg BSR#106
13K8KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Base 50/50 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquid base73K/yr
  • base65K/yr
  • pg vg47K/yr
  • basis liquid 50 5041K/yr
  • base 50/5038K/yr
  • vg pg28K/yr
  • base 50 50 1000ml29K/yr
  • glycerin propylenglykol20K/yr
  • liquid base 1000ml25K/yr
  • base liquid 50/50 für e zigarette15K/yr

What reviews say buyers love and hate about Base 50/50

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt46%

Super Produkt

Preis-Leistungs-Verhältnis15%

Super Ware, Preisleistung👍

Geruch11%

ohne auffälligen Geruch oder Rückstände Positiv ist auch dass die Produkte pflanzenbasiert sind

beworben Vs Tatsächliches Produkt9%

macht was es soll

Benutzerfreundlichkeit4%

Anwendung perfekt

What buyers complain about

70% of reviews
Geruch30%

Das Propylenglykol riecht nach Lackentferner

Preis-Leistungs-Verhältnis12%

Gutes Produkt, Preis leider etwas hoch

Auslaufsicher7%

Flaschen ausgelaufen

Nebenwirkungen7%

ich habe einen starken Acetongeruch nach Anbruch und anmischen festgestellt, von daher würde ich dieses Produkt also auf gar keinen Fall für Liquids empfehlen.

Haftung/Klebrigkeit4%

weniger klebriges Feuchthaltemittel

Base 50/50 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
17%
2Funktionalität insgesamt
17%
3Qualität insgesamt
17%
4Kompatibilität – insgesamt
11%
5beworben Vs Tatsächliches Produkt
11%

Common Base 50/50 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Base 50/50 53/100 on Amazon Germany — Worth a look. The niche generates €728K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +0.0% over the last 90 days.
Search demand for Base 50/50 on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.