Ysl Myself Parfum Herren

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

-18.2%

Conversion, latest week

0.6%

Market size, estimated

€65Ka year

Top search term

yves saint laurent161K searches a year

Listings sell for €33.14 on average, from €5.86 to €195.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €33.14 that is €0 to €3K a year per listing.

Average price

€33.14inside the $15 to $100 sweet spot

Price range

€5.86–€195.25

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

€0–€3K

Returns

2.1%of orders · Amazon Germany median 1.1%

64% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #622 within Accessoires. It carries 1,418 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

89%

Out of stock, average day

11.4%

Average rank

#622in Accessoires

Average rating

4.28 starsAmazon Germany average 4.37 stars

Average reviews

1,418per listing

Listings tracked

73

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months