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Ysl Myself Parfum Herren

Ysl Myself Parfum Herren shows a sweet-spot price point ($33.14 avg), but weak search conversion (0.6%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 2,560 Fashion niches · +4 vs the category median of 46

Market size 16Growth 16Conversion 7Competition 92Returns 72Price range 45Avg price 95Brand share 67Review moat 52Quality gap 76
This niche Category average · 2,560 niches

Is Ysl Myself Parfum Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Ysl Myself Parfum Herren is a €65K/yr Amazon Germany market (351K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.

Ysl Myself Parfum Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.2% over the last 90 days and 0.6% of searches end in a purchase.

€65K

revenue / yr

Units sold / yr2K
Search volume / yr-18.2%351K
Conversion rate0.6%
Avg price€33.14

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers33 · 135
Top-5 product click share23%
Open market35%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement64%
New entrants (1y)18· 4 succeeded
Avg rating4.3★
Avg reviews1,418

Top Ysl Myself Parfum Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

135

Top-5 brand share

65%

Top 20: 92%

Top-5 click share

23%

Top 20: 57%

Open market

32%

  • Yves Saint Laurent32%
  • AOWVUTS13%
  • FEITENGU13%
  • JasGood4%
  • HATOFES4%
  • FDEETY3%

Ysl Myself Parfum Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume351KCVR0.6%Products73Brands33Top 5 Brands65%OOS Rate11.4%Rating4.3★Reviews1,418Avg BSR#622
20K15KSpike '25Black Friday '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top Ysl Myself Parfum Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • yves saint laurent161K/yr
  • ysl88K/yr
  • celine gürtel29K/yr
  • ysl gürtel25K/yr
  • celine20K/yr
  • saint laurent14K/yr
  • ysl gürtel damen5K/yr
  • yves saint laurent parfum5K/yr
  • celine gürtel damen4K/yr

What reviews say buyers love and hate about Ysl Myself Parfum Herren

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt23%

Super Produkt

Geruch15%

Duft

Gesamtgröße5%

Passt

Stärke5%

Sehr robust

Preis-Leistungs-Verhältnis5%

Für den Preis absolut überzeugend – ideal, wenn man den Look will, ohne den Originalpreis zu zahlen

What buyers complain about

62% of reviews
Qualität insgesamt13%

Schlimm- billig leider

Gesamtgröße8%

Größe stimmt nicht

Geruch7%

Es riecht völlig anders

Preis-Leistungs-Verhältnis6%

Für diesen Preis inakzeptabel

Verschluss Qualität5%

Beimwechseln der Hose muss die Schnalle jedesmal abgenommen werden

Ysl Myself Parfum Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
37%
2Länge
14%
3Qualität insgesamt
6%
4Farbe
4%
5Breite
4%

Common Ysl Myself Parfum Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ysl Myself Parfum Herren 50/100 on Amazon Germany — Worth a look. The niche generates €65K/yr across 73 tracked products. 4 of 18 products launched in the last 360 days are still selling. Search demand moved -18.2% over the last 90 days.
Ysl Myself Parfum Herren buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, Geruch, the themes mined from the niche's reviews. Its return rate is 2.1%.