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50

ysl myself parfum herren

Worth a look

Shows a sweet-spot price point ($33.14 avg), but weak search conversion (0.6%) keeps it on the watch list.

Market size 16Growth 16Conversion 7Competition 92Returns 72Price range 45Avg price 95Brand share 67Review moat 52Quality gap 76

Avg price

Incredible€33.14

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,418.32

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.86–€195.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€65K

€65K/yr · 351K searches

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, ysl myself parfum herren is a €65K/yr Amazon Germany market (351K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

ysl myself parfum herren market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€50K–€66K
units × avg price
Conversion rate
0.6%
Avg BSR
#622
Page quality
0%
Prime
89%
Sponsored
64%
Out of stock
11.4%
Avg brand age
40 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

135

Top-5 brand share

65%

Top 20: 92%

Top-5 click share

23%

Top 20: 57%

Open market

32%

  • Yves Saint Laurent32%
  • AOWVUTS13%
  • FEITENGU13%
  • JasGood4%
  • HATOFES4%
  • FDEETY3%

Demand

Weekly Amazon search volume, last 40 weeks — -18.2% search growth over the last 90 days.
20K15KSpike '25Black Friday '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top ysl myself parfum herren search terms

  • yves saint laurent161K/yr
  • ysl88K/yr
  • celine gürtel29K/yr
  • ysl gürtel25K/yr
  • celine20K/yr
  • saint laurent14K/yr
  • ysl gürtel damen5K/yr
  • yves saint laurent parfum5K/yr
  • celine gürtel damen4K/yr
All search terms

Top ysl myself parfum herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€3K6%€4K8%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ysl myself parfum herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Produkt”

Geruch15%

“Duft”

Gesamtgröße5%

“Passt”

Stärke5%

“Sehr robust”

Preis-Leistungs-Verhältnis5%

“Für den Preis absolut überzeugend – ideal, wenn man den Look will, ohne den Originalpreis zu zahlen”

beworben Vs Tatsächliches Produkt5%

“So wie auf dem Foto abgebildet”

Benutzerfreundlichkeit5%

“Easy to use”

Farbe4%

“Helle Farbe”

Komfort insgesamt4%

“Sehr angenehmes Produkt”

Einstellbarkeit/Drehbarkeit/lehnend3%

“Sehr einfach justierbar”

What buyers complain about

Qualität insgesamt13%

“Schlimm- billig leider”

Gesamtgröße8%

“Größe stimmt nicht”

Geruch7%

“Es riecht völlig anders”

Preis-Leistungs-Verhältnis6%

“Für diesen Preis inakzeptabel”

Verschluss Qualität5%

“Beimwechseln der Hose muss die Schnalle jedesmal abgenommen werden”

Haltbarkeit5%

“leider nach 8 Monaten defekt.”

Lederqualität5%

“das Material ist sicher kein Leder,”

Benutzerfreundlichkeit5%

“Unpraktisch”

Dicke4%

“Hinten zu dick wo der Gürtel verstellbar ist”

Riemen/Saitenqualität4%

“Beim Gebrauch ohne Gurtschlaufen, heisst z. B. über einem Pullover oder Jacke rutscht der Gurt, wenn er mit Taschen beladen ist”

Top return reasons

Gesamtgröße37%
Länge14%
Qualität insgesamt6%
Farbe4%
Breite4%
Materialqualität4%
beworben Vs Tatsächliches Produkt3%
Geruch3%
Gewicht schwer2%
Funktionalität insgesamt2%

Common questions

Is ysl myself parfum herren profitable to sell on Amazon Germany?
The niche generates €65K/yr across 73 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the ysl myself parfum herren niche?
33 brands and 135 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in ysl myself parfum herren?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Geruch. The return rate is 2.1%.
What does it cost to enter the ysl myself parfum herren niche?
Listings span €5.86–€195.25; the average listing price is €33.14 (sweet spot $15–$100). The average incumbent carries 1,418 reviews — the moat a new listing must climb.